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International Business Essay

1282 words - 6 pages

Business research methodologies
London school of commerce MD AKBAR ALI L0190SISI0612


Research Objectives:
The research topic of the study is how Samsung Note 3 improves the image of Samsung Electronics. The South Korean giant of producing electronics, Samsung is one of the largest electronics company in the world. Samsung is mostly famous for making information technology product and Samsung electronics is largest company according to revenue in 2012. The latest product of the Samsung electronics is Samsung Note 3 which was released in October 2013 with amazing feature which attracted by the customers with a huge sales volume. With respect to other electronics giant Samsung ...view middle of the document...

It has got a brilliant 5.7 inch HD Super Amoled display with resolution of 1920 by 1080 pixels, and it also has 2.3 GHz quad-core processor with 3gb of RAM and 32 GB storage with an option of microSd card slot. It has got the maximum battery life compared to the other smartphone right now with a stad by time of 22 days. Above all


the Note 3 is a very nice package of attractive functions and feature and the king of Phablets(combination of phone and tablet).

Till now Samsung Note 3 is the best smartphone according to tech expert with a large display. According to tech expert the feature which distinguishes the new note 3 with other phone are as follows: Removable Battery: Most of the smart phones today are coming up ith an non-removable battery, which drives by the design. But Samsung like before continued to release their phone with removable battery on their phone. The large 3200 mAh battery last very long but when necessary using phone a option on changing a fresh battery is a valuable option. MicroSD card slot: It is just like batteries which can add extra memory other than built in flash storage. Though Samsung released note 3 with option of 32 GB and 64 GB memory, a extra slot would give ultimately more capacity. As users of the phone capture video and photo, this option of extra memory would give advantage on the run. Large display: When a user is on out and need to read important documents, work, and web browsing with a smartphone in hand, a display of 5.7 inch is definitely very useful. They make larger display with advance super AMOLED technology and multi window capacity. Infrared Port: In various study report that most of the hotel remotes are unhygienic and loaded with germ. The note 3 cam up with IR ports which enable the phone to use as a remote. Those who appreciate traveling would definitely make this as a hot choice as it can be used multi purposely. S pen: While outside or traveling, people often need to write something important. People most rarely carry pen and paper so it’s amazing to write on the phone. The phone can also be used to design or draw something important while one is in outside.


Target Group
Samsung develop new product frequently with innovating new design. With its unique feature and display size they have targeted the movie lovers, businessmen and women aged 25-50 and as well as the people who love to everything on the run. The market segmentation and strategy are very clear and they are very aware of the brand image. The promotional strategy of Samsung is held with very attractive launching ceremony where they publish their product feature to the mass public. They also...

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