BUSM3311 International Business
Assignment 2 Report
Format: Business report (40%)
Due date: Monday week 10 (5pm)
Word count: 4500 words (do not exceed that limit!)
Using International Business concepts, empirical evidence, analytical tools and a broad understanding of international institutional environments, write a business report in which you are analysing an existing Vietnamese (or foreigner) company, either international or national, regarding the next steps for their internationalisation to a new market. Provide justification for your recommended strategy.
Note: The purpose of this assignment is to practice your ability to write a business report, think that you ...view middle of the document...
Economic – type of economy (free market, CPE, Social market, mixed, developmental state) Economic Freedom Index ranking (Heritage foundation), Global Competiveness Index ranking (World Economic Form), GNI ppp adjusted per capita (WB), inflation, unemployment, interest, wage and growth rates, exchange rate stability, levels of public spending, trade balance,
Social – Hofstede’s or Trompenaar’s cultural dimensions, demographics (e.g. age distribution), HDI ranking (UNDP), Corruption Perception and Bribe Payers index rankings (Transparency International), equality (WB’s GINI coefficient), language, religion, lifestyles and attitudes towards your product ( Pew Global Values Survey).
Technological - educational and technical skills of the workforce, level of infrastructure (WEF overall Infrastructure ranking), logistics (WB’s Logistics Performance Index) and distribution channels (Global Retail Development Index) , use of IT (World Economic Forum’s NRI index) etc
4. Target Market Industry analysis – market size and structure, Porter’s 5 forces, competitor analysis
5. Reasons for internationalising – apply Dunning’s Reasons and Ghoshal Strategies.
6. Entry Mode –Be specific about implementation, e.g. if exporting you need to give shipping costs (e.g. 40ft container) and distribution channels, if IJV then give details of selected partner, if WOS give size and location of facilities. Apply theory to your choice, where appropriate, e.g. Uppsala (if exporting), IJV (partner selection) theories OLI (if FDI), timing and scale of entry. You could also...