In business, the opportunity to gain the competitive advantage in any particular market can be pursued in many different ways. Two of the primary focuses are staying on top of your competitor and the ability to provide to each and every potential consumer. With this said, one increasingly popular way to gain this competitive advantage is to pursue international markets. Expanding a business into international markets brings about a world of opportunities to increase market size for your product and or services, can increase the companies earnings, increases the worth and attractiveness of the service or product and gaining knowledge of economies of scale. This kind of expansion also faces negative consequences. The possibility of political and economic risk can create an uncertain market environment for business as well as government rules and regulations that can alter business ...view middle of the document...
According to market research, Palm holds more than 38 percent market- share of the world wide hand held market. Details from a report from the Inquirer claim it is the first handheld vendor to reach record breaking sales in Europe. Palm has shipped twice as many handhelds in Europe as its nearest competitor HP. (palm info center, Ryan Gaurva).
Based on the history of the electronic industry it is proven that the product life cycle of electronic gadgets are short lived. Continuous upgrades and new inventions may boost the market as a whole but wreak havoc on individual products causing them to become outdated and obsolete rapidly. Palm isn’t exempt from this negative impact. Having being hit particularly hard by seasonality of the handheld market Palm posted a sequential decline of 38.7 percent and a corresponding decrease in market share from 39.4 percent to 36.1 percent. This impact is also due to a number of vendors focusing on trimming down their product offerings and cleaning their channels in preparation for spring product launches (palm info center, Ryan Gaurav). David Linsalata makes a good point in saying the consumer uptake of entry-level devices available from nearly every vendor calls into question the upgrade path and value posed by the high end devices. If entry-level devices prove to be the most successful products adopted by consumers, the long term impact could be acceleration away from hardware differentiation and further loss of value in the hand held industry.
Palm will have to aggressively search for consumer and enterprise solutions for their products that cater to that international demographics. One area for Palm to focus on is the compatibility between the different networks among different nations. Device compatibility to move information amongst international corporations can always be improved. Producing a device that smoothly transmits data and communication among different networks by the click of a button would be attractive in international business communication markets