International Strategy Essay

573 words - 3 pages

In business, the opportunity to gain the competitive advantage in any particular market can be pursued in many different ways. Two of the primary focuses are staying on top of your competitor and the ability to provide to each and every potential consumer. With this said, one increasingly popular way to gain this competitive advantage is to pursue international markets. Expanding a business into international markets brings about a world of opportunities to increase market size for your product and or services, can increase the companies earnings, increases the worth and attractiveness of the service or product and gaining knowledge of economies of scale. This kind of expansion also faces negative consequences. The possibility of political and economic risk can create an uncertain market environment for business as well as government rules and regulations that can alter business ...view middle of the document...

According to market research, Palm holds more than 38 percent market- share of the world wide hand held market. Details from a report from the Inquirer claim it is the first handheld vendor to reach record breaking sales in Europe. Palm has shipped twice as many handhelds in Europe as its nearest competitor HP. (palm info center, Ryan Gaurva).

Based on the history of the electronic industry it is proven that the product life cycle of electronic gadgets are short lived. Continuous upgrades and new inventions may boost the market as a whole but wreak havoc on individual products causing them to become outdated and obsolete rapidly. Palm isn’t exempt from this negative impact. Having being hit particularly hard by seasonality of the handheld market Palm posted a sequential decline of 38.7 percent and a corresponding decrease in market share from 39.4 percent to 36.1 percent. This impact is also due to a number of vendors focusing on trimming down their product offerings and cleaning their channels in preparation for spring product launches (palm info center, Ryan Gaurav). David Linsalata makes a good point in saying the consumer uptake of entry-level devices available from nearly every vendor calls into question the upgrade path and value posed by the high end devices. If entry-level devices prove to be the most successful products adopted by consumers, the long term impact could be acceleration away from hardware differentiation and further loss of value in the hand held industry.

Palm will have to aggressively search for consumer and enterprise solutions for their products that cater to that international demographics. One area for Palm to focus on is the compatibility between the different networks among different nations. Device compatibility to move information amongst international corporations can always be improved. Producing a device that smoothly transmits data and communication among different networks by the click of a button would be attractive in international business communication markets

Other Essays Like International Strategy

Development Studies Essay

941 words - 4 pages in promotion campaigns are needed. Ingredients focus on product information to target market. The area the product is being available should be conducive environment in terms of social, economic (Basche, 2004). BIBLIOGRAPHY Bradley, Frank (2002), International marketing strategy, Prentice Hall International Editions Basche, J.R. Jr. (2004) Export Marketing Services and Costs, New York: The Conference Board

Development Studies Essay

1017 words - 5 pages investments in promotion campaigns are needed. Ingredients focus on product information to target market. The area the product is being available should be conducive environment in terms of social, economic (Basche, 2004).BIBLIOGRAPHYBradley, Frank (2002), International marketing strategy, Prentice Hall International EditionsBasche, J.R. Jr. (2004) Export Marketing Services and Costs, New York: TheConference Board.Cunningham, M.T. (2006) Strategies

Coca Cola Case Study

538 words - 3 pages MGMT 672 Planning and Execution of Strategy Coca Cola With approximately one fifth of the global population, China was a natural choice for Coca Cola to expand its operations and grow its business. In 1979 Coca Cola was able to reenter the Chinese market and since, it has developed itself into China’s most recognized and trusted brand. It has achieved this status through the implementation of an effective international strategy. Coca Cola

Sdeafdfaf

660 words - 3 pages Fukuda, Shin-ichi, “The Structural Determinants of Invoice Curencies in Japan: The Case of Foreign Trade with East Asian Countries,” in Takatoshi Ito and Anne O. Krueger eds., Financial Deregulation and Integration in East Asia, Chicago: University of Chicago Press, 1996, pp.147-163. Goldstein, D.J. “Foreign Direct Investment in the United States and National Security Policy.” Comparative Strategy, 1988, 7, pp. 143-158. Grassman, Sven. “A

Koc Case Study

984 words - 4 pages enter new markets and reinforce technological and productive capabilities. As an initial step to expand internationally, the company should start Exporting on an opportunistic basis to utilize the production surplus of the company in neighboring countries especially in Middle East and North Africa, to eventually become a core element of the company growth strategy. Switching the current domestic strategy to an international , should position the

Crafting Life

1064 words - 5 pages her is not representative of a multi-layered international business such… and Honda which are the given examples throughout the text. To further this we should also look at the complexity of recognising different forms of strategy within companies. Johnson and schole (1989) recognise that corporate strategy is directly involved with decision strategy such as business operations, business structure and financial structure. These elements may

Mag/498 Final Exam

1317 words - 6 pages . Organizational E. Business 14) Continuous improvement is an operations concept developed in A. the United States B. Sweden C. Japan D. Germany E. Canada 15) The process by which a firm approaches its cross-border activities and those of competitors, and plans to approach them in the future, is called A. staging B. international strategy C. competitive strategy D. cross-border configuration 16) What question

Tom's Marketing Research

597 words - 3 pages general and specific influences of the environment on the marketing mix. Comment on the restrictions and opportunities available for decision making in each case • Product – new product or level of adaptation • Pricing – basis of setting price • Adverting and promotion – basis of strategy adopted • Channel selection – structure, legal and strategic implications 7. International Competitive Marketing Strategy • Illustrate the competitive advantage of

Lincoln Case

1572 words - 7 pages Table Of Contents Title Page i Table of Contents ii I. Organizational Strategy 1 II. International Strategy 2 III. Analysis of International Expansion 3 IV. Recommendations 4 Bibliography iii

Negotiation

1297 words - 6 pages negotiation. • The art of negotiation is deciding which strategy to apply when, and choosing which models and perspectives to apply to increase cross-cultural understanding. 16-2 Steps in International Negotiations What Makes International Negotiations Different? Two overall contexts have an influence on international negotiations: • Environmental context – Includes environmental forces that neither negotiator controls that influence

Mgt 498 Final Exam Answers

1232 words - 5 pages Table 17. Who typically implements strategy in large, multi-industry corporations? • First level management • Everyone in the organization • The board of directors • Middle management 18. The process by which a firm approaches its cross-border activities and those of competitors, and plans to approach them in the future, is called • staging • competitive strategy • cross-border configuration • international strategy 19. Executives

Related Papers

International Marketing Strategy Essay

3934 words - 16 pages …………………………………………………….….2 SWOT ANALYSIS………………………………………………………………….3 STRENGTHS………………………………………………………..3 WEAKNESSES……………………………………………………..3 OPPORTUNITIES…………………………………………………..4 THREATS……………………………………………………………5 INTERNATIONAL MARKETING STRATEGIES BEING USED…………… …5 WAYS THAT CAN IMPROVE INTERNATIONAL STRATEGY………………..9 IMPORTANCE OF INTERNATIONAL MARKETING………………………….10 WAYS OF IMPROVING THE STRATEGIES……………………………………10 RECOMMENDATIONS……………………………………………………………11

Tessco International Strategy Essay

1190 words - 5 pages 1: CASE STUDY – TESCO: from Domestic Operator to Multinational Giant Required: 1. Identify the reasons behind Tesco’s international strategy. 15 marks 2. Evaluate Tesco’s international expansion in the context of Yip’s ‘drivers of globalisation’ framework? 25 marks 3. a). What factors might be considered in assessing Tesco’s performance in Thailand and South Korea and in comparing / contrasting

An Analysis Of Impact Of External Environment Factors On Hainan International Ltd And Its Strategy Of Dealing With These Factors

2931 words - 12 pages BUSINESS FUNCTIONS CORP1904COURSEWORK ASSIGNMENTAn Analysis of Impact of External Environment Factors on Hainan International Ltd And Its Strategy Of Dealing With These FactorsCONFIDENTIALSummaryHainan International Ltd, as a class one contractor based in Tanzania and working in East Africa market actively, has been successfully since incorporated in 1998. Hainan is developing from a relatively small capital to a reputable contractor in Tanzania

Jsb Market Research : Arab International Insurance Company Strategic Swot Analysis Review

869 words - 4 pages Arab International Insurance Company - History Arab International Insurance Company - Company Statement Arab International Insurance Company - Locations And Subsidiaries Head Office Other Locations & Subsidiaries Section 2 - Company Analysis Arab International Insurance Company - Business Description Arab International Insurance Company - Corporate Strategy Arab International Insurance Company - SWOT Analysis SWOT Analysis