Internationalization Of Tourism Sector In Kenya

3764 words - 16 pages

Tourism in Kenya dates back to pre-independence days and history has recorded that as early as the 1930's, overseas visitors and explorers had started coming to Kenya mainly for big-game hunting expeditions while others came in search of solitude and adventure. These expeditions were locally referred to as "Safari" thus lending the travel world literature with a new vocabulary. Among the early visitors were statesmen, royalties and celebrities such as Theodore Roosevelt, Her Majesty Queen Elizabeth II, and Ernest Hemingway respectively.
At that time, there was in existence a fairly developed but basic tourism infrastructure. ...view middle of the document...

e. the tour of Western Kenya is now as exciting as ever, opening up new horizons in tourist destinations.
A Safari is such a popular product that has enabled the country to continue recording remarkable growth in the volume of visitors. Kenya registered well over 1,000,000 visitors’ arrivals in 1997 while the bed capacity rose to over 73,000 beds in classified hotels. The sector is a major employer as it currently employs approximately over 219,000. This figure represents about 11% of the total workforce in the country.
Before independence, the country had appreciable tourism activity. This situation favored us since we did not have to start from a scratch like many destinations in Africa as we had a fairly good but limited tourism infrastructure and in place. After independence the sector saw spectacular growth, which was characterized by strong government involvement and active partnership with the private sector.
In view of the identified potential of the tourism sector, the Government formulated Sessional Paper No.8 of 1969 on the Development of Tourism in Kenya which defined the growth targets that it hoped to achieve in the years ahead as well as outline the areas where the Government would participate jointly with the private investors in developing the tourist industry. The Government policy as outlined in this historic document covered the following main fields: -
* Type of tourism to be encouraged;
* Protection and development of Kenya's tourist attractions;
* Protection and development of tourist infrastructure and superstructure as well as other tourist facilities;
* Training and manpower development for the sector;
* Promotion and marketing in the tourist generating markets and
* Research

The Government projected an average growth rate of approximately 20% each year in visitor arrivals. With the increase of package tours, tourists tended to stay longer than was the case previously. The growth in demand for hotel accommodation and other facilities increased proportionately. It is worth noting however that the 20% average growth rate targeted then was somewhat over ambitious considering both internal and external factors that were to come into play in the future.

The geographical widening of linkages between places has become a major factor in the development of international tourism. This has led to internationalization of tourism, leisure, culture, influx of higher volumes of tourists and increased levels of competition. (Tribe, 1997;Youell, 1998)
Factors Influencing Internationalization of Tourism in Kenya
A number of factors have played a role in facilitating the process of internationalization of tourism. These include;
* Worldwide business and trade
* Technological development in transport and communication
* Increase in cultural and political interdependence
* The role of multinational and transnational...

Other Essays Like Internationalization of Tourism Sector in Kenya

What Are Some of the Problems of Tourism in Belize?

649 words - 3 pages What are some of the problems of tourism in Belize? In Belize tourism brings in most of the income. During summer many tourists from all around the world come to visit our beautiful country to enjoy the different thing we offer. Tourism is great and helps our country it also bring new ideas to our country and people. Many of the tourists visit our country to learn new things and also to teach us new things too. These are some of

Role of Corporate Sector in Education Through Csr

1195 words - 5 pages What should be the role of Corporate Sector in addressing issues of marginalized children given that Corporate have a mandate to run profitable business? In general, the term ‘marginalization’ describes the overt actions or tendencies of human societies, where people who they perceive to undesirable or without useful function, are excluded, i.e., marginalized. These people, who are marginalized, from a GROUP or COMMUNITY for their protection

Pinciples of Assessment in Life Long Learning Sector

3348 words - 14 pages attitudes needed at a given point towards their programme of learning. Assessment is not another term for evaluation: assessment is of the students whereas evaluation is of the program. Assessment is specific towards student’s achievements and how they can improve. Assessment are internally or externally set. Assessment types There are three types of assessment used in lifelong learning sector depending upon the subject and the requirements. They

Analysis of Three Cbi/Nus Employability Attributes, Why They’re Relevant to the Tourism Sector, Opportunities for Developing Them at University and How They Will Maximise Potential for Future...

1434 words - 6 pages , who have each been assigned specific roles or functions to perform" (Salas, 1992). Team working is recognised also as respecting others in the workplace and being able to co-operate with other members of the same institute or organisation (CBI, 2011). In terms of the tourism sector, team working is deemed as an essential skill for any employee for example, “imagine how a hotel could ever run smoothly without good teamwork. With so many different

The Influence of Tourism in Least Developed Countries’ Economy in the Past Decade

1206 words - 5 pages Economics in Tourism The Influence of Tourism in Least Developed Countries’ Economy in the Past Decade Today, tourism has become the most beneficial tendency, which has a considerable effect on the economy of countries. As Boz (2011) states, ‘tourism is one of the fast-growing industries … reliable indicator of economic growth’ (p198). For the majority of the Least Developed Countries in the world, tourism provides an

A Brief Overview of Human Resource Management Issues in the Public Sector

4124 words - 17 pages A Brief Overview of Human Resource Management Issues in the Public Sector Kurt Sager University of New Mexico Abstract This paper is based on interviews with professionals in the human resources and management/supervisory fields soliciting their views as to what they considered to be the main issues confronting them in their jobs from a human resource management point of view. Open ended questions were asked of

Unit Cu3119 Understand Safeguarding of Children and Young People for Those Working in the Adult Sector

1474 words - 6 pages Unit CU3119 Understand Safeguarding of Children and Young People for Those Working in the Adult Sector Written questions Please answer the following written questions: CU 3119 - 1.1 Explain the policies, procedures and practices for safe working with children and young people as follows: * What has been introduced as a result of The Children Act 2004? The Children Act 2004 was introduced following the tragic death of

Strategic Crisis Management Culinary Tourism for Unique Positioning of Ontario in a Global Marketplace

5581 words - 23 pages with the increased popularity of globalization. Statistics Canada has also found that the amount of Ontarians partaking in the farming industry has now substantially dropped -15.9% (2001). Ontario continues to have the largest amount farms, roughly sixty-thousand, in all of Canada which boasts well for the culinary tourism sector, but due to high importing there is still potential for crisis. Many Ontarians, whether they realize it or not, have

Nternational Marketing and Business Expansion on a Global Basis Has Become Increasingly Common in Every Sector of Business

2207 words - 9 pages 1.0 Introduction: International Marketing and business expansion on a global basis has become increasingly common in every sector of business. This is essentially due to the increase in competition and the potential in the new markets that can be harnessed for achieving continuous business development and growth achieving competitive advantage in the market. The economy of Ireland has grown tremendously in the past few decades with numerous

The report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the company

280 words - 2 pages The report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the market place. The Study starts with a look into the tourism industry with relation to the development of the internet. It then goes into the history and development of The Marriott's chain, the company's IT developments and various implementations to change with the development of technology and the changing demand of the

In Both the Uk and the Us, the Prison System Is Being Increasingly Contracted Out to the Private Sector, Often Public Corporations. (the Largest of These Is the Corrections Corporation of America, a...

2059 words - 9 pages  contributed  equally  to  this  report.       In  both  the  UK  and  the  US,  the  prison  system  is  being  increasingly  contracted   out   to   the   private   sector,   often   public   corporations.   (The   largest   of   these   is   the   Corrections   Corporation   of   America,   a   NYSE   listed

Related Papers

Role Of Hr In Health Care Sector

694 words - 3 pages ------------------------------------------------- Top of Form Search Advanced and citation search Within current journal Entire site Bottom of Form Home > List of Issues > Table of Contents > An international perspective on human resource management and performance in the health care sector: toward a research agenda Browse journal View all volumes and issues Current issue Latest articles Most read articles Most cited articles Authors and submissions

Effectiveness Of Mto Program In Banking Sector

5661 words - 23 pages Final year project | Effective MTO Program in Banking Sector of Karachi | Submitted by: | | Zuhair Ahmed - 4292 | 12/17/2012 | | LETTER OF APPROVAL Project Title | Effective MTO Program in Banking Sector of Karachi | Submitted by: | Zuhair Ahmed (BB-03-08-4292) | Project Supervisor: | Sir Aijaz Ali | Academic Year: | 2012 | The board of Advanced Studies at PAF-KIET has approved this project as requirement

The Rise Of Medical Tourism In Bangkok

787 words - 4 pages rate of 16%, while in financial terms the foreign medical services sector is expected to make a whopping 100 billion baht by 2015. Currently, medical tourism makes up 0.4% of the GDP, while tourism overall accounts for 6% to 7%, the third most important economic driver in Thailand. To compare, the Thai automotive industry accounted for 12% of GDP last year, while manufacturing led the way accounting for 36% of GDP in 2011. Given Thailand’s

The Future Of Tourism In Asean

3257 words - 14 pages The future of tourism in ASEAN Introduction With the fall of Communism in Eastern Europe and the end of the Cold War, there was no longer a pressing need for ASEAN countries to fear their Communist neighbours such as Vietnam, Cambodia and Laos. These countries had started to abandon central planning and implement market-oriented economic reforms from the early 80s, changes which had significant implications for trade and investment