Intersect Investment Benchmarking Essay

905 words - 4 pages

Intersect Investment Benchmarking University of Phoenix MBA/520 February 5, 2009 Instructor: Bill Owens Intersect Investment Benchmarking Introduction Best Buy Best Buy had rapid growth since being established as Sound of Music, Inc in 1966. Richard M. Schulze opened a home and car stereo store in St. Paul, Minnesota, five years later; he bought his partner out and began to expand. In, 1983, the company’s name was changed to Best Buy Co., Inc and shortly after he introduced the superstore format (Funding Universe). In 1985, Best Buy was taken public, raising $8 million through an IPO, and within two years obtained a listing on the New York Stock Exchange (NYSE). In two years Best ...view middle of the document...

Starbucks went public in 1992 and experienced enormous growth during the ‘90s. Starbucks has grown to over 15,000 stores in 25 countries, which serve 15 million people a week and it continuing to open new stores very quickly (My PrimeTime). Starbucks IPO of common stock in 1992 was one of the most successful IPOs of the year. Schultz hired people who had experience in managing and expanding in retail to lay a strong foundation for Starbucks top management team. “The four key executives during the company's formative years—Howard Schultz, Dave Olsen, Howard Behar, and Orin Smith—“contributed the most to defining and shaping the company's values, principles, and culture that we know today (My Primetime)”. Starbucks rapid expansion included inside Barnes and Noble bookstores, various different supermarkets. With the rapid expansion and bad economy the question arises, have they watered down growth in overall traffic? Is it the coffee, to many outlets or cash-strapped consumers (BNET)? Those are some questions that Schultz asks himself as he returns as CEO. Investors were glad to hear of Schultz return, Starbucks stock rose more than 10% upon the news of Schultz reinstatement (MSNBC). In order to revive Starbucks, Schultz has slowed U.S. growth and is closing underperforming stores and will focus more on international growth. The plan is for Starbucks to reconnect with consumers who may have switched over to a less costly alternatives and focusing less on launching new stores. That means “reigniting our emotional attachment with our customers,” according to Schultz's memo (MSNBC). Starbucks seen a rapid expansion hurt their market, it was time to step back and come up with a new plan to regain the market share Starbucks once had. Analysis of Key Findings Gene One is a growing, successful organization however;...

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