Introduction To Marketing Essay

537 words - 3 pages

KALAMBAYI MUTANDA PATRICK Cairo, February 20th 2013.
ID: 20121192.

1)*Product: anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
*By providing the core customer value, actual product and augmented product.
2) * Industrial product: a product bought by individuals and organizations for further processing or for use in conducting a business but consumer product Is a product bought by final consumers for personal use.
E.g. vegetables
* Materials and parts: raw materials and manufactured materials and parts.
E.g. generators
Capital items: are industrial product uses in the buyer’s production or operations.
Supplies and service: operating supplies, repair and maintenance items.
E.g. coal
3) Product quality: the ...view middle of the document...

A design runs deeply that is, goes to the very heart of a product and contributes to usefulness as well as to its looks.
4) Brand equity: the differential effect that knowing the brand name has on customer response to the product or its marketing.
-Build a strong and profitable relationship.
- attract consumer feelings about and connection with a brand.
5)* Line extension: Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category.
I.e. kosher salt, Morton sea salt, Morton lite salt, Morton popcorn salt and several others.
* Brand extension: extending an existing brand name to new product categories.
E.g. Kimberly-Clark extended its market-leading Huggies brand from disposable diapers to full line of toiletries for tots, from shampoos lotion, and diaper-rash ointments to baby wash, disposable washcloths, an disposable changing pads. *multibrands: introduce additional brands in the same category.
E.g. Procter & Gamble markets many brands such Ariel, Febrezer, crest, Fusion, etc.
*New brands: create new brand name when it enters a new product category.
E.g. Toyota created the separate Scion brand, targeted, toward younger consumers.
6) A) Service intangibity: service that cannot be seen, tasted, felt, heard, or smelled before it is bought.
Service insperability: service is produced and consumed at the same time and cannot be separated from their providers.

Service variability: their quality may vary greatly, depending on who provides them and when, where, and how.
Service perishability: this cannot be stored for later sale or use.
B) A dentist offers a special treatment to those who suffer from cavity, teeth issues (pain, sore) and gives a tailored treatment to heal their bodies. But drug store sells product and service to all people in need and products are tailored to clients but not to a specific or one group of population.

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