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Introduction To Marketing Essay

732 words - 3 pages

Introduction to marketing-

Infinti Caste study:

1- the marketing mix is marketing tool used by various firms in order to meet the needs and wants of the consumer. It contains four main components, product, place, price and promotion also known as the four P’s. There’s an additional three P’s which are people, positioning and packaging. The mix also relies on various factors such as competitors and market research.

2- Within promotion of a product or service there are various techniques used by companies to communicate with their target audience, such as above and below the line promotion. Above the line promotion is used to advertise their product to a mass audience using ...view middle of the document...

Sebastian Vettel also drives Infiniti’s newest FX50 sport, recommending it highly and as an ambassador of Infiniti his own brand image will promote and advertise Infiniti globally.
This increased awareness will help Infiniti be recognised at an international level, helping achieve global growth.
However Redbull’s target audience may be different to Infiniti’s therefore the promotion of the Infiniti brand may not get across to their target market.

4- Below the line promotion is a technique used by companies to specifically target their market audience using various campaigns or methods to raise awareness about their brand or product. From the case study, I can see that Infiniti use a number of below the line promotion techniques such as hospitality, public relations, merchandising and one of the more modern methods; social media a.k.a Facebook and Twitter.
Through the use of conferences, Sebastian Vettel (3 time World F1 Champion) engages with journalists and the public in order to create a strong relationship with the public, and enhance the image of Infinti, increasing awareness and putting them in the right direction to achieve international growth. The fact that...

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