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Introduction To Uob Essay

2507 words - 11 pages

TABLE OF CONTENTS

CHAPTER 1 - FOREWORD 3
CHAPTER 2 – INTRODUCTION 4-5
CHAPTER 3 – BUSINESS AND CORPORATE STRATEGIES 6
CHAPTER 4 – ENTRY DECISION AND MODES OF ENTRY 7-8
CHAPTER 5 – ENVIRONMENTAL FACTORS 9
CHAPTER 6 – MARKETING STRATEGIES 10
CHAPTER 7 – INTERNATIONAL HUMAN RESOURCES 11
CHAPTER 8 – POLICIES ON ETHICS AND CORRUPTION 12
CONCLUSION 13

CHAPTER 1 - FOREWORD
This is the study of the United Overseas Bank of Group (UOB) regarding their foreign operation including how they enter the foreign market, what are the environmental factors that influence their globalization, their marketing strategy, their international human ...view middle of the document...

UOB provide a wide range of financial through its global network of branches, offices, subsidiaries and associates such as:
* Personal financing services
* Private banking
* Trust services
* Commercial and corporate banking
* Investment banking
* Corporate finance
* Capital market activities
* Treasury services
* Future broking
* Asset management
* Venture capital management
* General insurance
* Stockbroking services

UOB also involve in social corporate responsibility for community. They play an active role in the community especially they focusing on children, education and the arts. Its staff volunteerism programme was initiated in2007. Through Heartbeat run /walk, UOB has raised funds for its named beneficiaries. They also organised the prestigious Painting of the year competition and exhibition since 1982. In recognition of its contributions to the arts, UOB was conferred the National Arts Council’s Distinguished Patron of the Arts Award for seven consecutive years since 2005.

MISSION
To be a Premier Bank in the Asia-Pacific region, committed to providing Quality Products and Excellent Customer Service

OBJECTIVES
* To be recognised as a leader in consumer and commercial banking services in the region, supports by innovative treasury and investment banking products to provide total solutions to our customers.
* To create shareholder value by adopting a cost-effective capital structure and optimising the use of capital
* To achieve 40% of our total profit from outside Singapore
* To achieve 40% of our total income from non-interest income activities
* To achieve Return on Equity of 15%

CHAPTER 3 - BUSINESS AND CORPORATE STRATEGIES
There are several business and corporate strategies that UOB have.
* Target market
UOB focus on strengthening their lead in targeted customer and product segments in Singapore and the region
* Organic growth
Expand their business by leveraging on existing infrastructure in the various market where they operate
* Acquisition
Selectively acquire banks in the region where there is a strategic fit. In each country, they will work with local partners and professionals to benefit from their knowledge of the indigenous environment
* Strategic alliances
They form the strategic alliances with relevant business partners where there are opportunities for mutual benefit
* Branding
Build on the UOB brand in Singapore and the region
* Bring value to customers
UOB continually introduce innovative and customised products of high quality at competitive pricing, give customer a fair deal and foster close customer relationships and commitment to customers
* Sales and services culture
Create a strong sales and service culture characterised by product innovation, creative marketing and high service quality at every customer touch point. Distribution channels are designed for the convenience of the customers
*...

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