REVIEW OF RELATED LITERATURE AND STUDIES
This chapter presents the materials used such as books, magazines, journals, internet and other thesis writing to support the relevance of the presented study.
I. Related Literature
The extension of technology that integrates the electronic media in the buying and the selling process is known as the Ecommerce. Elton (2012) mentioned that the ecommerce website has deflated the dissimilarity of the world.
Marketing is an important organizational function in today's age. It is the one path that a firm follows to create and deliver value to its customer and itself. ...view middle of the document...
Your products and services will reach to a large number of potential buyers only if you choose the right marketing medium for your business.
Today online reservation system is even accessible to consumers through Internet Gateways and it allows the users to book hotel rooms, rent cars as well as book online airline tickets, which is definitely a more convenient way of making your travel plans. Andrew mentioned that, online reservation systems are the future of the self-catering holiday provider as more and more people request online or as a minimum live availability.
II. Related Studies
According to Kartiwi (2006) the use of e-commerce in small medium-sized enterprises (SMEs) has become an important topic in information systems research. At present, there is a large number of well-documented benefits derived from e-commerce for small-medium enterprises (SMEs) both in theoretical and practical literature.
With the development of Internet, e-commerce becomes a common practice in foreign trade and penetrates into every aspect of international trade. Xia (2006) stated that e-commerce application in foreign trade enterprise are analyzed, the potential application that e-commerce is superior to traditional trade is expounded, active reactions are suggested be taken, the promotive function of e-commerce application should be exerted by government, the enhancement of e-commerce competence, the perfection of the service role as intermediary platform, the study of joint effort of all parties for a promising e-commerce application environment.
According to Michael Braganza (2007), ecommerce is the latest mantra in increasing you sales. This is because instead of selling your goods and services through a local store, you can sell online and gain a greater customer base. Apart from providing shipping services, you will need an online ecommerce merchant account to accept credit card payments to make your venture a success.
A study from ARA Victoria (2007), there are many factors in professional selling of products 'always give customers more than they expect', 'your success will depend on how well you can meet the needs of your customer', 'the attitude you sent out usually the attitude you get back' these are the main topics that they emphasize in their study.
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