Iphone Global Marketing Marketing Essay

4719 words - 19 pages

Iphone Global Marketing Marketing Essay

Perfect combination of internet browser, mobile phone and iPod which not only satisfy the customer needs but exceed their expectations. It’s a perfect match of information, communication, technology and entertainment which show its heartfelt connection with its customers.

Target market of iPhone consists of professionals, students, corporate users, and entrepreneurs. Initially its market is small but with the passage of time decrease in prices and addition of certain features will increase its market in coming years.

The success of Apple Company In Future lies on its skill to enter the Chinese mobile market. In this market due to economic, ...view middle of the document...

17 million units. If we compare Apple, it took 3.75 years to sell that quantity of iPods.

For Apple iPhone is more important than iPod. The market of iPhone is also larger than that of the iPod. Now the real competition is between the traditional mobiles and smart phones in the market. In the first quarter of 2009 sales of mobile phones were 269.10 million whereas sales of smart phones were 36.4 million. The sale of mobile phone dropped 9.4% but smart phone sales increased by 12.7%.

China is the 3rd largest mobile user nation after India and U.S. To keep the momentum going Apple needs an excellent international success strategy and China is enormous candidate for that. 10 % of the world’s iPhone market could be made by China because in past two years 26 million units of mobile phones have been reached and lot of sales have been added by this. Apple will occupy 5% to 6% global sales if they released iPhone at once. China will become the most important part of Apple’s sales as the population becomes wealthier there.

There are 760 million users in the market of iPhone. iPhone is made available to 88 countries of the world. China mobile and China Unicom are the only two companies in the country that provide mobile service. Apple has not been succeeded to bring iPhone to China. China mobile and China Unicom collectively subscribed a base of 565 million users, in which 74% were of the iPhone market.

1 Situation Analysis

1.1 Stakeholders

Apple got a strategy and according to that, it only got special partners. This strategy allows them to deal with carriers in each country. Because of this, all the cards are held by carriers and the mobile manufacturers doesn’t have anything. But in China there are only two mobile carriers, and they are China Mobile and China Unicom.

China Unicom would be an alternative partner of Apple; it got the smallest subscription base of 130 million. This decision wouldn’t be the good decision for some reasons.

In recent years China Unicom has been doing efforts against China Mobile. Monthly growth of China according to Operator proceeds in different ways. It’s between China mobile and China Unicom. China Unicom has adopted strategy to be a world leading broadband communication and information service provider due to continues decrease in revenue. This change in strategy put Apple in a difficult situation because if they choose China Unicom as their exclusive partner they would be taking risk. But China Unicom uses a wireless technology name CDMA. And iPhone uses GSM technology, so if Apple becomes partner with China Unicom they would have to build a 2nd version of iPhone, but this decision wouldn’t go with Apple’s strategy.

Thus, if Apple become partner with China Mobile this would be more suitable. Apple have largest smart phone and China mobile have the largest subscription base.

1.2 Environment Analysis

Now a day’s China is considered as world’s primary engine for growth. World Band...

Other Essays Like Iphone Global Marketing Marketing Essay

Global And Domestic Marketing Paper

809 words - 4 pages Effective marketing makes certain that a company's products are in line with what the consumers' needs within a ever changing environment. It is very important to observe these changes regularly and undertake programs of action geared to adapting the company's response to them.A company operates within a larger framework of the external environment that shapes the opportunities and threat to an organization. The external environment for global

Global Mba Marketing Assignment 1

3301 words - 14 pages Marketing MBSW60297 Assignment 1 Program: Global MBA – Hong Kong SAR Group Student Name: Angela Lau Student Number: 8726568 Date: 20 August, 2012 Background For reasons of confidentiality, the name of the company used in this assessment will be referred to as Company X hereafter. Company X is a multi-national company listed in Hong Kong SAR, China. Its business covers areas such as

Introduction to International Business; Global Marketing

1133 words - 5 pages Module 1 - Case Introduction to International Business; Global Marketing November, 30, 2013   Olympic Games have made their innovative image in the field of sports. In 1896, it didn't have such popularity and proper strategy to earn monetary value. After a huge break, a new president Juan Antonio Samaranch appointed in 1980 and he was the first one, who created the financial independent for Olympic. In 1984, Sarajevo OCOG has signed

Strategic Global Marketing Volkswagen Case Study

3787 words - 16 pages industry. Conclusion In conclusion, Volkswagen is well aware of the problems they are facing in global marketing, thus they comes up with different product strategy for different cars. Price range varies depending on car in order to cater different customers who search for economical cars or luxury cars. Besides that, Volkswagen manage to overcome the issue of searching for the right product and right production by using Japanese-style “lean

Global Trends in Marketing (745 Words - Apa Format with References)

780 words - 4 pages Global Trends in Marketing The field of marketing is an ever-changing one. Trying to grab and influence customers is a challenging and creative task that involves extensive research. Simply placing a company’s name on a billboard or on the suit of a NASCAR driver is not nearly enough to remain relevant. Enormous amounts of money are spent in

The Hershey Company: an Integrated Global Marketing Plan

3372 words - 14 pages The Hershey Company An Integrated Global Marketing Case Study | AbstractThe confectionary industry is becoming intensely competitive and so, the Hershey Company needs to continue to strengthen brand loyalty to stay competitive in a growing and changing global market. Hershey’s has increased the value proposition of chocolate and snacking in the minds of consumers by producing a variety of flavors and product choices that are marketed to

Nternational Marketing and Business Expansion on a Global Basis Has Become Increasingly Common in Every Sector of Business

2207 words - 9 pages organizations becoming leaders and potential competitors in the global market. Organizations like Ryan Air have established themselves in their competing market segment as a strong competitor with appreciable market share. This essay is focused on the analysis of the International marketing strategy of Waterford Crystal: a publicly quoted Irish company. The essay presents a brief overview of the company and its international position followed by the

Mcdonald’s Need for Localization in the Company’s Global and Local Marketing Mix in Order to Appeal to the Indian Culture

1003 words - 5 pages Problem Statement McDonald’s need for localization in the company’s global and local marketing mix in order to appeal to the Indian culture. Possible Alternatives * Localizing the Product * Localizing the Place * Localizing the Price * Localizing the Promotion Recommendation Localizing and adapting McDonald’s menu items to cater to the Indian culture while maintaining the company’s global strategy. Recommended

Marketing Across Cultures - Essay

2563 words - 11 pages help KFC Pakistan to improve more in quality and to acquire more market share by having competitive advantage over its competitors. References Hodgetts, M.R. and Kuratko, F.D. (2006) Small Business Management. Essential tools and skills for entrepreneurial success. Danvers: John Wiley and Sons Johansson, K.J. (2003) Global Marketing. 3rd Edn. New York: McGraw-Hill Jeannet, P.J. and Hennessey, D.H. (2004) Global Marketing Strategies

Hydroponics Marketing Strategy Essay

3787 words - 16 pages Learning. Henry, A. (2008) “Understanding Strategic Management”, Oxford University Press. Keegan, W.J. & Green (2002) Global Marketing Management. Business and Economics pp. 433-518. Li, J. (2007) Foreign entry and survival: Effects of strategic choices on performance in international markets. Strategic Management Journal vol.16 no.(5) pp.333-351. Pickett-Baker, J. & Ozaki, R. (2008) Pro-environmental products: marketing influence on

Marketing Essay Vueling

1182 words - 5 pages   ! ! ! Marketing Essay   ! ! ! ! ! ! Coordinated by: prof. Juan Barguῆo Made by: Olga Bocharova Group C !   ! ! !       About the company: Vueling Airlines is a mainly low-cost company, from Spain, based at El Prat de Llobregat, Barcelona, with hubs in Bacelona-El Prat Airport and Leonardo da Vinci-Fiumicino Airport in Rome, Italy. The company`s name is coming from the Spanish word „Vuelo”, which means flight

Related Papers

Global Marketing Essay


Global Marketing Essay

2858 words - 12 pages 1. In this course we have discussed the factors that have lead to the growth of the global economy and therefore the rise in global marketing. Discuss drivers and how they have assisted the development of the global wine market. How do the macro environments (political, legal/regulatory, cultural, and economic) influence the ability of the wine industry to grow within a given country? . There have been many factors that have

Global Marketing Management Essay

727 words - 3 pages Global Marketing Management 1 Global Market Entry Strategies 2 Overview          Target Market Selection Choosing the Mode of Entry Exporting Licensing Franchising Contract Manufacturing Joint Ventures Wholly Owned Subsidiaries Strategic Alliances 3 1. Target Market Selection   A crucial step in developing a global expansion strategy is the selection of potential target markets. A four-step procedure for

Samsung Electronics: Global Marketing Operation Essay

855 words - 4 pages SAMSUNG ELECTRONICS: GLOBAL MARKETING OPERATION I. Problem Samsung is trying to create a corporate marketing strategy that will effectively catapult the brand to the forefront of the global electronics industry. The goal is to surpass Sony and to become a premium global brand where consumers consistently view Samsung as a must-have valuable brand. II. Alternatives/Recommendations i. Advertising Campaign. It is wise to administer