Is3120 Unit 1 Assignment 1

792 words - 4 pages

Unit 1 Assignment 1
Effects of Routing on Current Communication Methods Used by organizations

IS3120

Unit 1 assignment 1
Effects of Routing on Current Communication Methods Used by Organizations

Communicating to the consumer is the key element in a successful business. Due to a fast paced world there are modernized techniques that all companies need to adapt and implement when it comes to marketing. There is several ways a company can reach out to their clients. A company must dedicate their time to keep their presence known to the public.
In order for Johnson and Company to stay competitive and market to their clients and prospects, there are suggestions I have to help make ...view middle of the document...

In order for Johnson and Company to reach out to their customer’s is through marketing. Marketing has come a long way; old techniques and new techniques need to be used in order to grab your customer’s attention. Some of the old techniques I suggest to use are postcards that have eye catching images to pull the consumer in and a follow-up system to keep in touch with prospects and current customers. A new approach I suggest to market to current and prospective customers is a website. People are busy and they don’t have time to pull out a yellow book and look up a company. Consumer’s hop on the internet search engines to locate a company that is designed to fit their needs, therefor, the search engine optimization needs to be taken into consideration. The five elements to ensure you are found on the web are on-site/off-site SEO, up-to-date keyword content, business directory listings, social medial integration, and local maps listings. This type of optimization can be handled by a company that specializes in type of business or you can do it yourself; however, I suggest you look into a company to handle this for you. Once the consumer has found you on the web, they will go to your website. The website should be interactive, knowledgeable of the products, and...

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