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Issues And Problems For Mcdonald Essay

1261 words - 6 pages

Issues and problems for McDonald’s to implement their marketing strategy come endless. As local people come with complain for bad taste, bad service, and many more, the company also has another problems from outside their own country. Health and nutrition from their products are now days hotly discussed.
The nutritional content of fast food: high in fat, sugar, and calories is linked to weight gain and consequent health problems. While the statistic data says that obesity is a pervasive problem in America, and as people increasingly become overweight, their health suffers 64% of all Americans overweight and 30% are obese. The percentage of children age 6 to 19 that are overweight has ...view middle of the document...

These chickens are stripped down to the bone, and then 'ground up' into a chicken mash, then combined with a variety of stabilizers and preservatives, pressed into familiar shapes, breaded and deep fried, freeze dried, and then shipped to a McDonald's near you." Super Size Me also alleged inclusion of chemicals such as tertiary butylhydroquinone (a phenolic antioxidant used as a chemical preservative), polydimethylsiloxane (an anti-foaming agent), and other ingredients not used by a typical home cook. This was recently restated by CNN.
Another controversy arose in a Southlake McDonald’s because of a bacon ranch salad. Chrissy Haley, wife of an assistant coach of the Dallas Cowboy, found a rat in her salad after ordering that salad and a Happy Meal for her child. According to newspaper reports, Haley and her nanny found the dead rat under a large lettuce leaf in a shared salad. McDonald’s has yet to respond, apologize, or even ask if the women are okay.
McDonald’s has offended other cultures through some of its actions. The chain has stirred up controversy with some United States Hindus, many vegetarians, and some Japanese. “McDonald's, the fast food giant currently embroiled in a row concerning undisclosed beef flavoring in French fries, has made a formal apology to those it has offended” (McDonald’s resolves french fry dispute, 2002). This may seem like a petty dispute, but is not a small issue to Hindus who believe that the cow is sacred. In response to this offense to Hindus, vegetarians, and others, McDonald’s offered an apology, and paid the groups ten million of dollars in settlement.
In addition, “fast food giant McDonalds is facing criticism in Japan after a number of its apple pies were found to contain a banned food coloring agent (McDonald’s apple pies found to contain banned food coloring in Japan, 2006). In 15 McDonald locations across Japan there has been an apple pie recall due to the use of an illegal coloring agent known as azorubin. McDonald’s has claimed that the substance is not harmful, using consumers in the European Union and Australia as examples where people consume apple pies containing azorubin, seemingly without ill effect. McDonald’s has, however, recalled the pies and announced that they will no longer purchase their pies from the China-based factory using azorubin.
What's it like working for McDonald's? There must be a serious problem. Even though 80% of McDonald's workers are part-time, the annual staff turnover is 60% (in the USA it is 300 %). It's not unusual for their restaurant-workers to quit after just four or five weeks. The reasons are not had to find.
No unions are allowed.
* Workers in catering...

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