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It Auditing Assignment

1335 words - 6 pages

1. Describe briefly the spirit and rationale of the “Fair Information Practices (FIP)” that discussed in class. (20 marks)

FIP (Fair Information Practices) is a general term for a set of standards governing the collection and use of personal data and addressing issues of privacy and accuracy. And FTC Fair Information Practice Principles are the result of the Commission's inquiry into the manners in which online entities collect and use personal information and safeguards to assure that practice is fair and provides adequate information privacy protection.
The core principles of privacy addressed by these principles are:

1. Notice and Awareness
Customer should have right to know ...view middle of the document...

Collected data should be protected from two side of threats that are internal and external threats.

5. Enforcement and Redress
In order to ensure that companies follow the Fair Information Practice Principles, there must be enforcement measures. The FTC identified three types of enforcement measures: self-regulation by the information collectors or an appointed regulatory body; private remedies that give civil causes of action for individuals whose information has been misused to sue violators; and government enforcement, which can include civil and criminal penalties levied by the government.


2. What are the advantages and disadvantages to the opt-in versus the opt-out approaches to collecting personal information from the viewpoint of: (30 marks)?
a) The customer?
b) The organization desiring to collect such information?

The two typical types of choice models are 'opt-in' or 'opt-out.' The 'opt-in' method requires that consumers surely give permission for their information to be used for other purposes. If the consumers do not take this step certainly in an “opt-in” system, the collected information cannot be used for any purpose.

The 'opt-out' method requires consumers to affirmatively decline permission for other uses; without the consumer taking these affirmative steps in an 'opt-out' system, the information gatherer assumes that it can use the consumer's information for other purposes.

According to the concept above about opt-in and opt-out, we can define following advantages and disadvantages:

* Advantage:
* Customers have ability to filter the advertisement and business information which will be sent to their email. It is better than receiving nothing or receiving all.
* It also increases the customers’ control on whether exposing their personal information to the public.
* It helps organization to avoid some complaints from customers about their disturbing promotion.
* It also helps organization optimize the resources and use these resources on those customer who are really interested in or have potential in what organization promotes.
* It increases the efficient because the email address will be the real.

* Disadvantage:
* Some interested customers may have chance to miss the related information.
* Some customers may think the opt process is too complex because many boxes need to be checked and many option need to be read.
* Limits of customer size will be conducted. In this case, many potential customers will be loss because they choose to reject to obtain the links.


3. Theoretically, a control procedure should only be implemented if the benefits it provides exceed its costs. How can you estimate...

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