This website uses cookies to ensure you have the best experience. Learn more

Jaguar & Land Rover Marketing Essay

4292 words - 18 pages

International Marketing:
Jaguar Cars

MAM7A1.1 International Marketing

Word count: 3381

Members of the Group:
Brunissandre Baitzouroff- 1568714
Jacopo Bonaldi -1568179
Morgan Kimbel - 1541226
Divya Punjabi - 1567142

Date submitted: 3 December 2015

Table of Contents

1. Executive Summary ..…………………………………………………………...3
2. Introduction ……….…………………………………………………………….4
a. Overview of Automotive Industry in the UK
b. Overview of Jaguar Cars
3. Situation Analysis…………………………………………....…………………..5
4. Branding Strategy and Management…………………………………………….6
5. Communication of the Jaguar Brand in the Market……………………………..9
c. Global Marketing Campaign
...view middle of the document...

The industry‘s turnover is over £52 billion and £10 billion of added values, representing 10% of the country’s total exports and creating over 800,000 jobs in 2013. Many successful car manufacturers in the UK are of foreign origin. In fact, 11 of these major vehicle manufacturers and 18 of the world’s top 20 suppliers operate in the UK. Today, the UK automotive sector is especially well known for its luxury and sports car brands, namely Jaguar Land Rover, Bentley, Aston Martin, Rolls Royce, and Morgan. In addition to the Luxury car market, the UK also has a notable presence in auto racing with 8 out of 11 Formula 1 teams based in England, and an industry turnover of about £6 billion. Hence, the automotive industry is a key element to the UK’s economy, and is experiencing growth and high levels of consumer interest each year.

b. Overview of Jaguar Cars

Jaguar Land Rover is a British automobile company founded in Blackpool, UK in 1922. The brand is the largest investor in automotive research, development and engineering in the UK. JLR is composed of two brands: Land Rover, which produces luxury sports utility vehicles, and Jaguar, which produces sports cars with more of a seductive and sleek design. The company has proven to be very successful in the UK. Its revenue in 2015 was £21,866 million and sold 462,209 vehicles in 2015, 80% of which were exported to over 170 countries worldwide.

3. Situation Analysis

The car industry in the United Kingdom is crowded with some of the best car manufacturers in the world. The companies all manufacture a wide range of cars to suit various customers’ needs. Despite the car market’s mature status in the United Kingdom, car companies such as Jaguar Cars must constantly upgrade their systems to provide the best product for their consumer base. In order to do this, the company should continuously analyze the environment by using analytical tools such as the PEST analysis and Porter’s Five Forces Analysis.
Political factors such as taxation and lower UK government interest rates helped Jaguar to offer competitive pricing for their products. Since TATA Motors acquired Jaguar, the company has drastically increased profits. Jaguar has a strong presence in the global car market and as a company they have identified the BRIC countries for further building their market share. China’s growth has helped fuel the sales of automobiles globally. For example, prior to this market growth, Jaguar had to pay import duty (25%) plus Value Added Tax (17%) to import their cars into China. However, in 2010 they set up a joint venture with their Chinese partner, Chery Automotive, and eliminated the need to pay taxes. Jaguar is constantly working on developing their technologies and innovations towards an ‘Eco-Friendly Model.’ The company launched the latest edition of the Evoque model with 11.4% reduction in emissions, and helped improved fuel efficiency.
In order to further analyze the business environment and...

Other Essays Like Jaguar & Land Rover Marketing Essay

Bmw’s Purchase of Mg Rover Essay

1429 words - 6 pages , Triumph, Rover and Jaguar) into one giant company, that eventually was called MG Rover. This paper will focus on the Rover’s takeover by BMW as this was one of the dramatic mistakes happened to the company, which led to the decline of the British automobile industry as a whole. BMW’s PURCHASE OF MG ROVER Rover’s acquisition by BMW was one of the major disasters that happened to a company. It happened when British Aerospace (the previous

Top Sports Cars in the World

946 words - 4 pages history. SLIDE #3: Here is a Sales Chart of Ferrari Since [1999-2012] SLIDE #4: Some Recent Ferrari Cars *Jaguar: Jaguar is a British Multinational car manufacturer currently known as “Jaguar Land Rover Ltd.” Its headquarter is in Whitney, Coventry, England. History: Jaguar was founded as the swallow sidecar company Sir William Lyons in 1922. It was originally making motorcycle sidecars before making passenger cars. In recent years it

Land Rovery Case

2807 words - 12 pages transportation method for The Definitive Family 4X4. Second, position Discovery as the new Evolution of the Legendary Land Rover. Third, define Discovery as luxury transportation solution but as The More Affordable Range Rover. LRNA must also determine what marketing mix to utilize and how much of its marketing budget should be allocated to each media strategy. While LRNA’s competitors are spending enormous amounts of money towards their

Swot Analysis of Ford Motor

661 words - 3 pages Ford Motor is one of the leading and world’s best manufacturer in the world. Brand of Ford Automobile comprises of Ford, Jaguar, Aston Martin, Lincoln, Volvo, Mercury & Land Rover. This company nearly manufactures as well as distributes to around 200 companies and thus gains more productivity. Ford motor is operating in around 100 offices in all over the world and thus contributing a lot in order to generate better outcomes. (Banham, Pg

Ford Case Analysis

555 words - 3 pages that list by purchasing Jaguar Cars, Volvo Cars, and Land Rover. Investment in expansion without a solid reason would prove to be futile. • The availability of cash incentivizes the management to shirk their work and thereby leading to downfall in profits. • Find operating leverage: Debt to Capital ratio! 2. How does VEP work? VEP is one of the powerful strategies applied by the company to make itself intrinsically valuable

Automotive Industry Analysis A Comparison Between The Big Three And New Six

4189 words - 17 pages that of Mercury. The company sold its Volvo unit for $1.8 billion in the third quarter of 2010. In 2000, Ford acquired Land Rover from BMW Group for $1.9 billion. In June 2008, the company sold Jaguar and Land Rover to Tata Motors for $2.3 billion, but used about $600 million of the proceeds to fund the Jaguar and Land Rover pension plans. In late 2008, the company reduced its stake in Mazda from 33% to 13.8% (now 3.5%). In terms of market


1125 words - 5 pages 2018, and its companies are quickly moving to capitalize on the situation. Already, Geely has acquired Volvo from Ford. India is also expected to be a significant market in the future, and its main auto maker, Tata, is working quickly to establish itself as a major player in the industry. Tata recently acquired Jaguar and Land Rover from Ford. The industry will continue to focus on these emerging markets in the near future, and that it is

Tata Motars Co Profile

736 words - 3 pages Tata Motors | areas of business | joint ventures, subsidiaries, associates | location Tata Motors is India's largest automobile company, with consolidated revenues of Rs 92,519 crore ($20 billion) in 2009-10. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial

Swot Analysis of Syrius Radio

1008 words - 5 pages partners, which accounts for over forty percent of the company’s annual sales (Consumer Search, 2009). These partners include Audi, Bentley, BMW, Chrysler, Jaguar, Rolls Royce, Volvo, and the Land Rover. The Penske Companies and Penske auto group and motor group offer Sirius as a factory and dealer installed option where available in cars and trucks through their dealerships. Although Sirius a relatively new company that does not have a large list

Automobile Industry in Uk

987 words - 4 pages AUTOMOBILE INDUSTRY IN UK INTRODUCTION The automobile Industry in UK is best known for cars like Aston Martin, Bentley, Daimler, Jaguar, Land Rover, MG, Mini, Morgan and Rolls-Royce. The Volume car manufacturers with a major presence in the UK include Honda, Nissan and Toyota . The history of UK automobile industry dates back to the 19th century. By the 1950s the UK was the second-largest manufacturer of cars in the world (after the United

Pestle Analysis

1023 words - 5 pages -South Korea trade agreement. The UK is increasing exports to emerging economies in order to boost exports. This has attracted new foreign investment to the tune of GBP 6 billion from BMW, Jaguar Land Rover, Nissan, Ford and others. UK-manufactured cars sold within the EU are exempt from customs tariffs and are therefore cheaper. Economic: The UK is now the second largest car producer in the world after Germany. It exports 25 per cent of the

Related Papers

Land Rover: A Socially Responsible Company

1284 words - 6 pages Purpose This memo is intended to respond to the Video Case 3 which correlates with Chapter 20, Marketing Ethics and Social Responsibility. Does Land Rover ‘walks to talk’ and practices what it preaches in the video, and whether that translates into a competitive advantage. Is the basis for Land Rover’s competitive advantage truly accurate or are they using a clever marketing scheme to target socially responsible consumers? Summary In Land

Jaguar's Presence In India Essay

645 words - 3 pages Ford Motor Company $2.3 billion for U.K. based automakers Land Rover and Jaguar. Jaguar’s new owners face challenges of their own. Some have criticized the acquisition on the grounds that the brands are not compatible with the low-cost cars, trucks, and commercial vehicles that have long been Tata’s mainstays. Tata Motors is a multinational corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA

Tata Motors Strategy Essay

998 words - 4 pages vehicle segments. • It is also the world's fourth largest truck and bus manufacturer. preface... • Tata Group has been doing a lot of acquisitions, such as the company Tetley, Daewoo Motors, Nat Steel, Teleglobe, Tyco, Energy Brands, Corus, PT Bumi Resource, and General Chemical. • On June 2, 2008, Tata Motors, a giant company based in India, did acquisition of the business units of Jaguar and Land Rover (JLR), of Ford Motor Company

Land Rover North America, Inc. Case Analysis

845 words - 4 pages Discovery in the U.K. and near doubling of the Land Rover brand worldwide, LNRA is seeking to become the “world’s premier 4x4 specialty company” through effective brand, product and retail strategies. LNRA’s success hinges on making the correct positioning, marketing mix and retailing decisions. II. Problems and Recommendations      LRNA needs to determine a positioning strategy for the Discovery and itself in North America to entice its two