Jaguar's Presence In India Essay

645 words - 3 pages

[Type the company name] |
[Type the document title] |
[Type the document subtitle] |
|
SALIBA |
[Pick the date] |

[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] |

Case Study: Jaguar’s Passage to India
Introduction
In 2008, Tata Motors paid the Ford Motor Company $2.3 billion for U.K. based automakers Land Rover and Jaguar. Jaguar’s new owners face challenges of their own. Some have criticized the acquisition on the grounds that the brands are not compatible with the low-cost cars, trucks, and commercial vehicles that have long been Tata’s mainstays.
Tata Motors is a multinational corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive ...view middle of the document...

Moreover, JLR needed further investments, that too quickly, to keep the operations running. Besides this, the commercial launch of Tata Motor's small car Nano required much more time than anticipated.

Discussion Questions:
1. Do you think Jaguar and Land Rover will prosper under the ownership of Tata Motors?
Tata Motors is currently in passenger cars, light trucks, medium and heavy trucks as well as buses. For the passenger car segment, Tata Motors serves the low income to middle income market; it does not have an existing luxury brand to compete with foreign counterparts such as Lexus, BMW and Mercedes Benz, ect.
If Tata Motors wants to create a luxury brand, it will be difficult for her and it will take years. India does not have a good reputation for luxury car brands. The most practical solution is to acquire well established brands to tap the luxury segment; a fast growing segment in Asia.
Tata Motors should supplement its distribution system to be able to use Jaguar Land Rover networks.
British based managers credit their new Indian owners with providing the capital needed for JLR to expand while avoiding the sort of overseas micro-management that they say stifled the company under Ford.
Jaguar and Land Rover should modify their dealing network and benefit from the growing of the middle and the upper middle class Indian population.
2. What do you think are the biggest challenges facing the Jaguar Land Rover in the few years?
3. Tata Motors recently introduced the Nano, the world’s least-expensive car. The Nano fits Tata's strategic goal of building a low-cost car for the Indian market. Can Tata succeed in targeting both the very low end of the auto market as well as the high end?
When it was launched less than a year ago, the $2,500 Tata Nano was promoted as a safe, ultracheap car for India's lower classes, an alternative to the motorbikes that zoom precariously around the country. To succeed in targeting both the very low end of the auto market the high end, Tata Motors must concentrate on the niche markets that means competing within a narrowly defined market segment with a specialized offering.

Other Essays Like Jaguar's Presence in India

Indian retail industry Essay

566 words - 3 pages real estate Laws: The laws in some states prevent the setting up of large retail outlets. This is generally in poorer or smaller states which are not that developed. 5) Buyers psychology – there is a wide misconception among middle class citizens that the modern retail outlets are more expensive and not affordable for them and hence they stay away from such places. Most Indian consumers are price conscious. 6) Large geographical size of India and the presence of traditional, fragmented distribution and retailing networks and erratic logistics leading to increase in cost this prevent retailers from Investing.

Times of India Essay

4742 words - 19 pages most states, which is complemented by its robust presence in on-line domain too through its e-paper. The Times Of India launches several products as follows- • 1950: Delhi edition is launched with K. Gopalswami as the first Indian editor. • 1961: The Economic Times is launched. • 1986: "MASTERMIND", the Times of India Group consolidated and interlinked newspaper rate card is launched. 'Times of India and

Customer Satisfaction

2422 words - 10 pages September 30, 2008 and profit after tax Rs. 17.42 billion for the half year ended September 30, 2008. The Bank has a network of about 1,400 branches and 4,530 ATMs in India and presence in 18 countries. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking, life and

How Did the British Establish Hegemony in India?

1023 words - 5 pages Indian states, pitting the princely states against one another, to establish hegemony in India. They beguiled naïve Indians into believing that they were friendly and that the British presence in India would only benefit the locals. They made acts and alliances that helped them conquer land. And when all else failed, the British would go to war with their enemies in order to conquer their land. All in all, the British came to rule India in a

Indo-Pak Relations

4886 words - 20 pages between India and Pakistan. However, more soldiers have died in Siachen from harsh weather conditions than from combat.]Both India and Pakistan continue to deploy thousands of troops in Siachen and attempts to demilitarize the region have been so far unsuccessful. Aside from the Indian and Pakistani military presence, the glacier region is unpopulated. and  also Kori Creek: is a tidal creek in the Rann of Kachchh region of the Indian state of

Clinical Trials

2343 words - 10 pages new drug testing MNCs already present are further consolidating their presence in India while new entrants are expanding their toehold. MNCs are increasingly restructuring their operations with global parents increasing their equity stakes in their Indian affiliates. In India, the central government, via the Central Drugs Standard Control Organization under the Ministry of Health and Family Welfare, largely works on developing standards and

Western India

374 words - 2 pages their presence is almost nil today. Goa is land where people are celebrating all the year round. Folk songs & music combined with the local brew Fenni produces an effect which is felt no where-else.The cave temples of Ajanta Ellora or the historic city of Aurangabad, all remind of the grandeur and architectural excellence which this place had attained. Khajuraho temples in Madhya Pradesh have completed 1000 years. The tourism department is

On Being a Proud Indian

1725 words - 7 pages memories. India proved to be the greatest centre of knowledge and spiritualism for all of them. They all accepted Hindustan to be the Jnanaguru and spiritual leader of the world. Being an Indian my pride increases when I find that a pilgrim of the Indian Way Moghul emperor Bahadur Shah Zafar is accepted as an ideal in this country; Annie Basant is elected the President of the Indian National Congress; Mecca-born Abul Kalam Azad, in presence of

Commercial Vehicle Telematics Market in India

527 words - 3 pages Navi Mumbai, India: Market Report on India present the latest report on “Commercial Vehicle Telematics Market in India 2016-2020”. The report covers the present scenario and the growth prospects of the commercial vehicle telematics market in India for 2016-2020. About Telematics System The telematics system in a vehicle is a device that deals with communication (sending, receiving, and storing information) regarding the vehicle and other

Top Players in Indian Telecom Sector

1112 words - 5 pages . Besides At&t, other telecom sectors fighting for ranks include Verizon established in 1983, Vodafone, also considered as among the top 3 companies listed in the London Stock Exchange, America Movil (based in Mexico), Telefonica, Telstra, NTT group, Deutshe Telekom and finally Softbank which is a Japanese Network. In India, the telecom sector operates a little differently. None of the Indian operators make it to the list of the top 10

Starbucks to India

1371 words - 6 pages opportunities for the local investors as well. Absolute and Comparative Advantage: India has always been known for being a country which enjoys drinking tea. Since tea and coffee go hand in hand, it would only make sense that India will welcome Starbucks with open arms. In addition to this, the presence of Starbucks will open up opportunities for the many existing coffee chains in the country as well. Coffee shops have evolved in India as a place to

Related Papers

The British Presence In India Essay

1489 words - 6 pages The Evolution of the British presence in India For more than 200 years before the Indian Mutiny of 1857, there had been a British presence in India. British colonization began at Surat, after the establishment of a factory (the English term for the trading post system originally established by Europeans in foreign territories) in 1613. Over the years the British expanded, creating forts for protection and larger trading stations. Eventually

The Empire Of Good Intention Essay

1260 words - 6 pages Jea Yoon Han HI331 Prof. Curley November 3rd, 2014 The Empire of Good Intention The video, The Empire of Good Intentions, presents a complete account of the idealistic British Empire’s presence in India. Simon Schama reveals the fundamental aspects of governing principles of the Empire in India. He shows the effect of the free market economies and the liberal politics on the presence and the influence of British Empire in India. Some

India Biometric Market Essay

602 words - 3 pages presence of a large number of leading private sector companies in the region. Government, banking & finance, energy & power, and consumer electronics are the key end user segments where deployment of biometric systems is witnessing an increase, and this trend is expected to continue over the next five years. HID India Pvt. Ltd. is one of the key players involved in offering biometric systems across the country. “India Biometrics Market By Type, By End

Indian Culture Essay

659 words - 3 pages India are • Diwali - Hindu festival celebrating the end of the monsoon; held in October/November, celebrations feature lights, lamps and sometimes fireworks • Ganeshostav - Ganesha Chaturthi is the Hindu festival celebrated on the birthday (rebirth) of Lord Ganesha, the son of Shiva and Parvati. It is believed that Lord Ganesh bestows his presence on earth for all his devotees during this festival. It is the day Lord Shiva declared his son