Johnson & JohnsonSubmitted to:Submitted by: Date: 31st December, 2014 |
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Particulars | Pg.Nos. |
Introduction(about co., credo, history, subsidiary holdings, product) | 03 |
Strategic framework | |
Environmental analysis(PESTEL,Porter,SWOT,competitor, value chain) | |
Business level strategy | |
Corporate level strategy | |
Strategic acquisitions | |
Corporate governance | |
References | 12 |
Johnson & Johnson is an American multinational pharmaceutical, medical devices, and consumer packaged goods manufacturer founded in 1886. It is headquartered in New Brunswick, New Jersey and being listed among ...view middle of the document...
Inspired by a speech by antiseptic advocate Joseph Lister, Robert Wood Johnson joined his brothers James Wood Johnson and Edward Mead Johnson to create a line of ready-to-use surgical dressings thus began the company began the company, Johnson & Johnson, in New Brunswick ,United States in 1885. The company produced its first products in 1886 and incorporated in 1887.
A year later, J&J pioneered the first commercial first aid kits, which were initially designed to help railroad workers, but soon became the standard practise in treating injuries. In 1894, J&J's heritage baby business began, by the launch of maternity kits. These kits had the aim of making childbirth safer for mother and babies. JOHNSON's Baby Powder also went on sale during this year and was extremely successful. Between 1896 and 1897, J&J enabled a huge step forward for women's health when it manufactured the first mass-produced sanitary protection products.
Johnson & Johnson spread its roots into India in 1947 with the arrival of Mr. Patrick Whaley and in 1948, started marketing Johnson’s Baby Powder which was manufactured by a local company, British Drug House, in Mumbai. In September 1957, a new company - Johnson & Johnson Limited was created and registered with 12 employees on its roll. The company was licensed to manufacture a broad range of consumer and hospital products.
One of J&J's subsidiaries is Ethicon, a manufacturer of surgical sutures & wound closure device was incorporated as a separate company in 1949 so as to expand and diversify the J&J product line. In 1959, J&J acquired McNeil Laboratories in the US and also CilagChemie, AG in Europe. These two acquisitions enabled the company to gain a significant presence in the field of pharmaceutical medicines for the first time. It was in 1961 that Belgium's Janssen Pharmaceutica N.V. joined the J&J Family of Companies. Its founder, Dr Paul Janssen, is recognised as one of the "most innovative and prolific pharmaceutical researchers of the 20th century".Today, Janssen is one of the world's leading research-based pharma companies and markets prescription medicines in the areas of gastroenterology, women's health, mental health, neurology and HIV / AIDS, to name a few.
In 1987,The vision care business introduces ACUVUE® Brand Contact Lenses, the first disposable contact lenses which eliminate the need for cleaning, disinfecting solutions and storage. During 1990-2002, Neutrogena Corporation, Kodak's Clinical Diagnostics business, Cordis Corporation and Centocor join the Family of Companies. In 2006. Johnson & Johnson acquires Pfizer Consumer Healthcare, which brings in heritage consumer brands such as LISTERINE Antiseptic (first formulated in 1879), BENGAY & BENADRYL.
Johnson & Johnson celebrated 125 years of caring in 2011 and looks to the next 125 years of transforming care for patients, consumers and communities around the world.