Kellogs Final Report

5854 words - 24 pages

ride in India
A marketing study

Submitted by group no.11
MIB 2011-2013

Master of International Business
Department of Commerce, Delhi School of Economics

Kellogg's Ride in India


Kellogg’s Ride in India
A Marketing Study Report
Submitted in Partial Fulfillment of the Requirements
For the Degree of
Master of International Business

Submitted to:
Dr. S. K. Jain
Dept. of Commerce
Delhi School of Economics
Delhi University

Submitted by :
Akshaya Shah
Himanshu Chauhan
Malvi Goyal
Prapti Aggarwal
Vaibhav Gupta

MIB, Delhi School of Economics

Page |1

Kellogg's Ride in India






Research Methodology

...view middle of the document...

It had a clear
game plan to position itself on the health platform, highlighting the nutritional values of the
With respect to our Project report on
“Kellogg’s India”, the overseas company
has seen the picturesque of high tides to
low tides. Our report will explore the
reasons behind the failure of Kellogg and
how it succeeded after its second entry.
Studying the marketing mix adopted after
second entry. The journey from 1994 to
present, 2011 has been full of large scale
Up’s and Down’s. Our project report is dedicated to get the larger insight of all the related
prospects of the firm. Our project will also discuss about the adopted marketing mix of the
The marketing mix is the set of marketing tools that the firm used to pursue its marketing
objectives in the target market. McCarthy classified these tools into four broad groups that he
called the four P’s of marketing:
Product: It is a tangible good or an intangible service that is mass produced or manufactured on a large
scale with a specific volume of units.

MIB, Delhi School of Economics

Page |3

Kellogg's Ride in India


Price: The price is the amount a customer pays for the product. The business may increase or
decrease the price of product if other stores have the same product.
Place: Place represents the location where a product can be purchased. It is often referred to as
the distribution channel. It can include any physical store as well as virtual stores on the
Promotion: Promotion represents all of the communications that a marketer may use in the
marketplace. Promotion has four distinct elements: advertising, public relations, personal
selling and sales promotion.
Marketing mix decisions must be made for influencing the trade channels as well as the final
consumers. The four Ps represent the seller’s view of marketing tools available for influencing
buyers. From the buyer’s point of view, each marketing tool is designed to deliver customer a

MIB, Delhi School of Economics

Page |4

Kellogg's Ride in India


To find out the insight of any given product, it is necessary to find out the various underlying
factors that are responsible for fostering its growth and for other decisions to be made
regarding the structuring of the product in the future. Here we have divided our research into

It is exploratory in nature.
Sources of information are journals, magazines, periodicals and books.
Case studies of various successful brands.

It is conclusive in nature.

As essentially required, Pilot survey (Simple size of 30) will be done.

The Pilot survey is conducted to find out the Simple size for research and to check the
appropriateness of the questionnaire.
Primary research is divided into two parts,
1. Consumer Research:

Buying behavior of the consumers.
Consumption Patterns of...

Other Essays Like Kellogs Final Report

The French And Indian War: The "Real" First World War

1955 words - 8 pages main section that we learn of most of the events of the Seven Years War. The third and final section of the book focuses on the closure and end of the French and Indian war, but yet with renewed vigor invests in possible what-if scenarios. It also goes into great detail about the cause and effect that the war has had upon all nations involved and what would soon come to pass. Analyzing the many facets of this book is easier said than done. The

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Education And The Evolving Job Market

2363 words - 10 pages -brainer. Teachers must not be afraid to relinquish the control of the classroom to its rightful owners – the students, who, when engaged and excited about their own learning will run it effectively and without behavioral problems. The final category, instructional strategies, targets students with diverse types of intelligence and learning styles. Many types of these strategies that are naturally used in classrooms everywhere and include focus

Young And Relentless

1737 words - 7 pages There are numerous influences that can be responsible of teenager’s behaviors and attitude as they develop. One factor that is important to these behaviors is parental figures being over involved or uninvolved in their children’s lives. Many of these effects include illegal substance abuse, rising sexual activity, underage alcohol consumption, and tobacco use. Studies show parental participation plays a key role in the characteristics developed

The Natural Law Theory

1231 words - 5 pages something else, then actual motion could never have got started, and there would be no motion now. But there is motion now. So there must be a First Mover which is itself unmoved. This First Mover we call God (Archon 1). The final crucial proof of the existence of God is Aquinas fourth proof. This proof looks at qualities of humans; all humans possess many different attributes which we consider unique to each individual. This is when standards are

Resolved: Presidential Signing Statements Threaten To Undermine The Rule Of Law And The Separation Of Powers

1811 words - 8 pages with controversy, during the Bush administration (Ellis & Nelson, 2010). In 2006, a report by the American Bar Association, one that had been ordered by the GAO in response to President Bush’s apparent misuse of signing statements, condemned the use of this executive instrument. This report pushed the President to veto bills that he or she did not entirely agree with, rather than implement a signing statement. In addition, the ABA called for

Oppressive Systems Of Government In Egypt And Animal Farm

1529 words - 7 pages As in Egypt, Orwell demonstrates through his allegorical novel “Animal Farm” that leaders are able to establish and maintain power over a people, and in turn create an oppressive and corrupt government system. Orwell shows the significant difference in the education and levels of knowledge in the animals, and how the government takes advantage of this difference. The split between the levels of intelligence is portrayed in the first chapter when

The Pathway To Psychosis

1415 words - 6 pages and 2346 women). These subjects were a random sample of “military conscripts” (Rossler, et al., 2011, p. 13). It is important to note that at the time of this study in Switzerland all male citizens were ordered to present themselves for “military conscription” (Rossler, et al., 2011, p. 13). All subjects filled out a self-report questionnaire of 90 questions covering a wide variety of psychiatric symptoms (as well as a range of

Rated “M” For “More Censorship Not Needed”

1241 words - 5 pages increased drastically over time, it is important for every parent to know what they are purchasing for their child, not just 85 percent of them. Both the studies by the Peter D. Hart Research Associates and Federal Trade Commission agreed that 2007 had the highest rates of parental awareness regarding the ratings of video games. In a report to Congress, the Federal Trade Commission found that “83% of parents are aware of the ESRB ratings, and 74

Four Components Of A Legally Astute Social Media Marketing Manager

1914 words - 8 pages what the legal team may think their chances are. Legally astute managers understand, even though there is are a problem where a legal team is required, they are still business problems and require a business minded person to make the final decision on how to proceed. This gives the firm the advantage because they know, when and how to use the legal team to obtain better outcomes. While using Facebook to communicate to the target audience, firms

Obama's Values

1217 words - 5 pages As individuals, we don’t tend to take action unless it’s for self-interest; however, in Dreams from My Father, Obama spends three years, after college, as a community organizer in Chicago. Obama goes through tribulations, disappointments, and even complete failures organizing meaningful events, decisive meetings, and humble gatherings but he keeps working toward achieving any possible change in the community. Even though results give him every

Related Papers

The Separation Of Capital Ownership And Control

1577 words - 7 pages The argument of whether the separation of capital ownership and control is an efficient form of organization has constantly been a controversial issue. The criticism whether the controllers’ act is in the best interest of the owners’ wills never end as long as hired managers operate management. As the number of public companies has been increasing over the course of this century, meanwhile the American style of contact based corporation has

The Versatility And Flexibility Of Oled's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages Roman emperor Julian the Apostate and Christian leader Antony both exhibited many qualities of character during their existence. Both of them led very distinctive lives although shared several ethical values. Book 25 of “The Later Roman Empire” and the book “Early Christian Lives” show concrete evidence of this. In the following essay, I will argue how both leaders’ lives were devoted to their religious beliefs and their mutual cardinal virtues

Living In A Cashless Society Essay

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question