This website uses cookies to ensure you have the best experience. Learn more

Kudler Abstract Essay

1735 words - 7 pages

In this paper, I will discuss Kudler Fine Foods and the importance of marketing research as it relates to its strategies and tactics. I will also identify where additional market research is needed. Finally, I will discuss the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods.

Kudler Fine Foods
Kudler Fine Foods is a local upscale specialty food store located San Diego, California. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 square feet of retail space located in fashionable shopping center. The stores are stocked with the very best domestic and imported ...view middle of the document...

This marketing initiative will track the customer’s buying habits and allow Kudler to target to specific customers. Looking at the current information technologies databases, Kudler foods has a system that tracks internal sales data but wants to enhance the system so they can track the demographic information and buying trends of each customer (Kudler Virtual Organization, 2006). However, when I read this I was a bit skeptical as I feel it is an invasion of one’s privacy.

Improve Service
Kudler Fine Foods has decided to use Nordstrom’s Department Stores as a benchmark. To help with this initiative, management is developing training programs and developing software that will facilitate the needed customer service training of employees. Studying the company’s current capital budget and information systems technology budget, the company will spend $91,715 on new software licenses to improve training (Kudler Virtual Organization, 2005). In addition the company has budgeted $45,000 for a new customer relationship management system or CRM.

Importance of Marketing Research
In the next 12 months, Kudler Fine Foods plans to increase their customer loyalty by offering added high-margin services, leveraging the better understanding of their customers purchase patterns, and providing more efficient operations. They will accomplish this through their suppliers of their food and beverages. By partnering and by purchasing larger quantities for bigger discounts. The key to Kudler’s success will be about building a long-term, profitable consumer base. Loyal consumers are usually more profitable due to frequent visits and are often insulated from the marketing efforts of competitors.

Strategies and Tactics
Developing strategies and tactics is important when developing an IMC. To develop an IMC plan, the company must insure that all marketing initiatives align with the company’s mission statement. When selling gourmet foods, it is more important to have the highest quality foods and customer service than it is to have low prices. Kudler must stay focused on this aspect at all times when developing new tactic and strategies as not to succumb to the pressures of the discount shopper. For example, our family used to own unique high end shoe stores in Southern California. They were run by two different family members with two very distinct management styles. Eventually, by one of the owners not aligning themselves to their Mission and trying to compete with discount stores the shoes store chain folded. In hindsight, management should have stuck to their mission by providing exceptional service and the finest quality shoes without going to a department store.

Demographic and Psychographic Information
Both psychographic and demographic information will be used to create the marketing strategies for Kudler Fine foods. Demographics measures of characteristics of individuals or households, such as age, sex, place of residence, or family...

Other Essays Like Kudler - Abstract

Kudler Fine Foods Essay

753 words - 4 pages Running head: Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods Frequent Shopper Program University of Phoenix Abstract Kudler Fine Foods is developing a new Frequent Shopper Program. This program will track customer purchases through the Frequent Shopper Program to award loyalty points for redemption. This paper will discuss the potential legal, ethical, and information security

Analysis of Vqalues

942 words - 4 pages An Analysis of Values and Affect on Performance MGT/521 – Management April 18, 2010 Instructor: Thomas Kenfield Abstract In today’s business world, values and ethical decision-making play a large role in the development and growth of individuals and organizations. The following will identify my ethical perspectives and style as well as those of Kudler Fine Foods. This analysis will reveal the effects on my performance if I were

Kudler Sr-Kf-013 Week 2

1517 words - 7 pages Abstract Kudler Fine Foods is an upscale specialty food store. Kudler Fine Foods stocks the very best domestic and imported in the following departments; fresh bakery and pastries, fresh produce, fresh meat and seafood, condiments and packaged foods, and also in cheese’s and specialty dairy products. Kudler Fine Food’s mission is to provide customers the finest in selected food stuffs, wines, and related needs. Kudler Fine Foods would

Overview Of Kudler's Management

1400 words - 6 pages Abstract The essential point of this paper is to discuss one’s exploration of Kudler’s Fine Foods, a virtual organization on Week One reSourceSM course page. Kudler is a highly successful company that has managed to expand its operation from one location to three locations in less than four years (La Jolla, Del Mar, and Encinitas). The company specializes in gourmet foods, fine wines, and cheeses. This paper will underline Kudler’s

Kudler Fine Foods

1459 words - 6 pages The Company The company is a store name Kudler Fine Foods, supplying the freshest ingredients and the tools enabling their customers to become a gourmet cook. They are a specialized food store with a worldwide selection of vegetables, meats, wines, and cheese, to mention a few. The stores are own by Kath Kudler, became a reality in 1998, and today continues to grow with high expectations offering their customers the convenience of a one-stop

Business Admin

1809 words - 8 pages Barb Gordon Abstract: Royal Realty Services and Loans is a rapidly growing small business located in Southern California. Founded in 1996, Royal Realty Services and Loans specializes in providing loans and escrow services to a wide range of customers. When Royal Realty opened its first store back in 1996, Windows 2000 was chosen as the operating system for all computers. While this initially proved to be an adequate solution, it has since

Personal Values

2078 words - 9 pages of conduct is preferred to an opposite end state or mode of conduct for living one's life” (Kahle, 1983; Rokeach, 1968, 1973). According to social adaptation theory (Kahle, 1983; Pinter & Kahle, 1984), “values are the most abstract of the large number of social cognitions that function to facilitate an individual's adaptation to his or her environment. Therefore, values indicate modes of behaviors.” As I understand of this definition

The Separation Of Capital Ownership And Control

1577 words - 7 pages The argument of whether the separation of capital ownership and control is an efficient form of organization has constantly been a controversial issue. The criticism whether the controllers’ act is in the best interest of the owners’ wills never end as long as hired managers operate management. As the number of public companies has been increasing over the course of this century, meanwhile the American style of contact based corporation has

The Versatility And Flexibility Of OLED's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages Roman emperor Julian the Apostate and Christian leader Antony both exhibited many qualities of character during their existence. Both of them led very distinctive lives although shared several ethical values. Book 25 of “The Later Roman Empire” and the book “Early Christian Lives” show concrete evidence of this. In the following essay, I will argue how both leaders’ lives were devoted to their religious beliefs and their mutual cardinal virtues

Living In A Cashless Society

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question

Related Papers

Kudler Fine Foods Essay

1679 words - 7 pages Kudler Fine Foods Sonia Shelby MMPBL 502 January 15, 2012 Dr. Patricia Anderson Abstract In the wake of growth, expansion, and overcoming temporary closing some departments for renovations, Kudler Fine Foods (Kudler) made the right business decisions to renovate its store sequentially; thereby eliminating the need to downsize its workforce. Management temporarily relocated affected employees to one of the other stores not under

Kudler Fine Foods Service Request Essay

1050 words - 5 pages Kudler Fine Foods Service Request SR-KF-013 Sharon Torrez BSA/310 February 18, 2013 Jeffrey Doolin Abstract Kudler Fine Foods is a local upscale specialty gourmet food shop with three locations (La Jolla, Del Mar, and Encinitas), which have expressed interests in developing a system to track the consumer purchase habits through a Frequent Shopper Program. This program will award loyalty points for redemption such as high-end gift

Kuddler Shopper Essay

1418 words - 6 pages Kudler Frequent Shopper Program Lauriettta Oakleaf BSA 310 September 16, 2011 Jack Davis Abstract This paper talks about Kudler Fine foods and their speaking about incorporating the frequent shopper program into their store. They are considering the positive and negative benefits for the company and for the customers. They are trying to also consider the legality and ethical issues that would need to be issued for this to be installed

Kudler Foods Essay

1741 words - 7 pages Running head: Kudler Fine Foods Kudler Fine Foods Unnone. 2008 University of Phoenix Abstract As an entrepreneur, Kathy was passionate with her idea, opening a shop where everything about gourmet cooking will be available. Although she had no experience in operating a gourmet food shop, she believed that a one-stop shopping experience at a place with of variety and reasonable prices would be successful. History of the