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Kudler Problem Statement Essay

2790 words - 12 pages

Kudler Fine Foods- Problem Statement

Kudler Fine Foods- Problem Statement

Situation and Background
Kudler Fine Foods (KFF) is a gourmet food store established by Kathy Kudler in 1998. The Kudler Fine Foods Strategic Plan (2007), identifies the following as the mission and vision of the store:
Mission- Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true. Vision- Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are ...view middle of the document...

Each store employs a manager, assistant manager, cashiers, and stockers as well as butchers, bakers, and wine stewards. The professional staff in each store is costly. For example, according to Salary Expert (2010), the average salary for a wine steward in the San Diego area is $37,912. Salary Expert (2010) also defines the job description of a wine steward as “selects, requisitions, stores, sells, and serves wines in restaurant. Keeps inventory and orders wine to replenish stock. Stores wines on racks or shelves. Discusses wines with patrons and assists patrons to make wine selection, applying knowledge of wines.” In this case the wine steward is in a store rather than a restaurant, but the job duties would be similar. The total cost to employ a full-time wine steward in each store is $113,736 per year. Many of the duties expected of a wine steward by job description, such as keeping inventory and ordering wine, are being performed by Kathy. Kathy also performs many of the duties of the store managers, making these positions costly to the store without gaining maximum benefit.
Risks
KFF has a number of risks to its continued growth and prosperity. As seen in Table 1, the founder’s health and earthquakes are rated in the top three for risk to the company. Kathy maintains close contact with each of her stores, performing the purchasing, and assisting with other tasks such as cashiering or stocking. She makes the company decisions, maintains the inventory of the stores, and does all of the bookkeeping. If Kathy is ill or on vacation, there is no one to perform her duties. It also makes expansion of KFF to other locations that are not within driving distance difficult, despite the ample opportunities. The three existing stores are within close proximity to each other. All three are located in southern California near the coast, with plans for expansion to another coastal city- Carlsbad. The San Andreas Fault system runs 800 miles along California’s coastal region causing earthquakes along it (Schulz & Wallace, 1997). According to the USGS website for earthquake facts (2009), “each year the southern California area has about 10,000 earthquakes. Most of them are so small that they are not felt.” What is not known is the time when the next earthquake with enough magnitude to cause devastating damage to property and human life will occur. KFF stands to lose any number of its stores or its founder if this occurs.
Stakeholders
The main stakeholders to KFF are listed in Table 2. All parties involved would suffer financial and possibly personal losses if the company were to fail. All of the stakeholders have a financial claim in the company. If the any of the stores were to go out of business because of loss of profit, Kathy’s demise, or natural disaster, the results could be debilitating. Many staff would be left jobless in an already unstable economy. The customers may find they have to drive an excessive...

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