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Kya’s Gourmet Coffee And Smoothie Sensation Cyber Cafe Feasibility Study

4386 words - 18 pages

Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe
FEASIBILITY STUDY

Feasibility study prepared by

Julie Swartzendruber
Owner

205 1st Avenue
Coralville, IA 52241

319-621-3201

February 02, 2012
Table of contents
Executive Summary 3
Product/Service 4
Purpose of the product/service 4
Stage of development 4
Product limitations 4
Proprietary rights 4
Governmental approvals 4
Product liability 4
Related services and spin-offs 4
Production 4
Ownership 4
Marketing Plan 5 SWOT Analysis 5
Industry profile: Current market size 5
...view middle of the document...

People of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe provides.

Our goal is to offer tasty nutritious smoothie blends along with gourmet coffee and teas to coffee connoisseurs and people who are health conscious. With the growing demand for high-quality gourmet coffee and smoothies and great service, Kya’s Gourmet Coffee and Smoothie Sensation Cyber Café will capitalize on its proximity to the University of Iowa campus to build a core group of repeat customers. Kya’s Gourmet Coffee and Smoothie Sensation Cyber Café will offer its customers the best prepared coffees and smoothies in the area that will be complimented with pastries, as well as free internet that its patrons can use to enjoy their visit.

The capital that is needed to start the business is $120,525.47. The startup expense is $40,021. The total amount need to start the business is $160,546.47. The money will be spent on leasing the property, the equipment, advertising, all legal matters, inventory, and the initial startup expenses.

Conclusion
I would like to thank you for taking the time to read over my feasibility plan. I’m on the startup phase of development of my business and plan on going ahead with my business. Please feel free to contact me with any additional questions. I look forward to meeting with you after you have the chance to review my feasibility plan.
Product/Service

Mission and Vision of Company
Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe will become the prime coffee/smoothie shop in the area. Our goal is to offer tasty nutritious smoothie blends along with gourmet coffee and teas to coffee connoisseurs and people who are health conscious. As the popularity of the Internet continues to grow at an exponential rate, easy and affordable
access is quickly becoming a necessity of life. Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe will provide communities with the ability to access the Internet, enjoy a cup of coffee or smoothie, and share Internet experiences in a comfortable environment. People of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe provides.

Purpose of the product/service
Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe will provide full access to email, WWW, FTP, Usenet and other Internet applications. Printing, scanning, and introductory courses to the Internet will also be available to the customer. Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe will provide customers with a unique and innovative environment for enjoying great gourmet coffees, teas, specialty beverages, smoothies, sandwiches, and bakery items. Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe will serve a perfect product at a very reasonable price. Kya’s Gourmet Coffee and Smoothie Sensation...

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