April 15, 2013
In today’s business world, the use of technology has changed how transactions take place between consumers and businesses. The capability to do business on the Internet has opened the gates for companies to grow at faster rates by making available to consumers, products, and services on demand. Although the Internet has allowed quick expansion too many business sectors, the growth of such capabilities has also presented a different set of issues. Protecting intellectual property for these types of business transactions has proven to be more challenging than the startup of e-commerce trade. Legislatures have ...view middle of the document...
The key technical issues include Internet congestion, interoperability, and compression. Internet congestion slows the service for those with lower bandwidth connections. Interoperability becomes an issue because streaming-video technology has no standardization to become widespread for any user capability. Compression is an issue because data-compression algorithms are critical to providing quality video at lower transmission speeds (Lawton, 2013). The ramification from these issues starts with intellectual property, privacy, ethics, and security. Content providers will raise issue about privacy and distribution as stream-video company’s advance their technology and look to offer faster and higher quality content. Windows Media is able to escape issues with content providers because most Windows Media is integrated with Windows-based technology. Windows Media also has digital-rights management technology, which protects content providers’ intellectual property.
The ethical dilemma approaching starts with RealNetworks vulnerability to Microsoft. Streaming video is RealNetworks main business and because Microsoft can license QuickTime and Windows Media for free; if RealNetworks supports the technology, this will encourage content providers to develop more material for QuickTime and Windows Media because the content could than also be shown on RealPlayer (Lawton, 2013). It is considered unethical because RealNetworks agreement with content providers will become financially unmanageable....