Leadership Essay

1948 words - 8 pages

In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula, and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. Steve Jobs is the CEO of Apple, which he co-founded in 1976.

In the early 1980s, Jobs was among the first to see the commercial potential of the mouse-driven graphical user interface which led to the creation of the Macintosh. After losing a power struggle with the board of directors in 1985, Jobs resigned from Apple and founded NeXT, a computer platform development company specializing in the higher education and business markets. Apple's subsequent 1996 buyout of NeXT brought ...view middle of the document...

Steve Jobs as a Transformational Leader
As per the above literature review, transformational leaders are charismatic, vision oriented, encouraging intellectual development of their followers, inspiring and motivating to higher levels of effectiveness.

The aspects that strongly claim that Steve Jobs leadership shows signs of transformational leadership is his charismatic personality. According to Rakesh Khurana (2002) Steve Jobs, the New Age wunderkind of Apple revered for his sucess in introducing people to the personal computer that could gaurantee our freedom (Khurana, 2002). As Steve Wozniak , the co-founder with Jobs of the Apple , tersely noted : he can always couch things in the right words' . Steve Job is described as heart and soul of Apple. (Patterson, 1985)

What was visionary about Job's approach -where he surely added value- was his evangelical zeal to show people the future potential of the product. With this vision as foresight has caused Jobs to be dubbed the priceless proselytizer.(Uttal, 1985)

Cocks (1983) argues that Apples co-founder, Steve Wozniak, blodly stated that Jobs did not understand computers, and the actual design of the machine has been widely credited to Wozniak. But as Wozniak also said, it never crossed my mind to sell computers. It was Steve who said Let's hold them up in the air and sell a few'. It was Jobs who insisted that the computer be 'light and trim, well designed in muted colors'. Jobs likewise pushed his engineers to 'make machines that will not frighten away a skittish clientele. (Cocks, 1983)

Butcher (1988) argues that Jobs a perfectionist, adn as the organsiation gre, many in Apple experienced this as intolerance and self-absorption. Steve Hawkins an employee said 'Jobs such a perfectionist that people can never please him , hes extermly ambitious , almost to the point of megalomania.(Butcher, 1988)

Transformational leadership is about encouraging innovation, bringing about a change in the thinking of its followers and being visionary in implementing transformation in the organisation performance. Steve Jobs as a transformational leader is seen in his efforts to bring innovative digital technology to mass consumer so that they can open their wallet(Deutschman, 2001).

Evidence of Steve Jobs vision in making innovation accessible was 'Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings' (Young, 2005)

In terms of motivation and inspiring employees to give their best of performance is a characteristic of transformational leadership . Evidence of Steve Jobs motivating and inspiring his employees is when Job when first spoke of any new idea to his employees not everyone thought it to be a successful product also at times the employees were not keen on working on such new ideas. But

Jobs along with his employees was able...

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