Legendary Advertisers Essay

4001 words - 17 pages

Legendary Advertisers

William Bernbach
"I warn you against believing that advertising is a science." said William Bernbach, who is one of the legends in the field of advertising. He was worn in August 1911, New York. Ho got a degree from New York University in English. His career started with a job running Schenley Distillers mailroom. Al though it was during the time of depression, Bernbach managed to get to the advertising department after writing an ad for one of the company’s products ("The advertising century," n.d.).
Bernbach moved on to several advertising agencies till he had met Ned Doyle and Mac Dane and found DDB. At DDB, Bernbach focused on creating ads for businesses. ...view middle of the document...

"(Parpis, 2003), from 1962 to 1972. To illustrate success, in 2008, the Museum of Modern Art exhibited hold 32 of his Esquire covers. Two of his controversial statements on life from Esquire covers included Muhammad Ali and Richard Nixon.
Lois was one of the most important architects of the Creative Revolution in American advertising in the 1960s. Lois participated completely or at least partly in the creation of some of the most brilliant and unforgettable ads in history. Because of his brilliant campaigns, giants of consumerism such as Tommy Hilfiger, Jiffy Lube, ESPN, MTV, and many others have deep-rooted themselves in American culture.Even though Lois was criticized for clamming others work as his own, the denial of his influence on media world is unfeasible.
To prove his success, Lois is the only person introduced into all of the following: The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. Moreover, he is in the American Advertising Federation Hall of Fame.

Mary Wells Lawrence
Mar Wells Lawrence was born in Youngstown, Ohio. After receiving her education at the Carnegie Institute of Technology, Lawrence began her advertising career in the early 1950s as a copywriter at McKelvey’s Department Store in her hometown. She then worked for Macys in New York City and later in 1956 at Doyle Dane Bernbach where she created her first iconic advertising image French tourism agency with a the caption “Think you’ve seen France? Think again.” In 1967, Lawrence became a legendary entrepreneur after she broke the inequality in wages between men and women of the same educational level or glass ceiling back in the Seventies when she established the ad and marketing agency, Wells Rich Greene.
Lawrence’s campaigns were known to evoke images and emotions instantly to anyone that hears them. Her touch in planes, deodorant, cars, mufflers, antacid tablets and many others got her the honor of being presented with AEF’s lifetime achievement award. “Plop plop, fizz, fizz,” for Alka-Seltzer, “I love New York,” for American Motors Corporation, and “Quality is job one,” are just a few of the phrases highlighted for her campaigns.
What made her recognizable were her ambitions and aspirations which made her the first woman CEO of a company listed on the New York Stock Exchange and was once the highest-paid executive in the industry. According to Mary wells, what made her legendary her risk taking. Moreover, in her book she mentioned that her success in business was the way she acted. “I simply acted as I saw others in the business act,” she wrote. “At the time, they happened to be, primarily, men.” In addition Lawrence made her way to the Advertising Hall of Fame and The One Club’s Creative Hall of Fame.
David Droga
David Droga is an advertising genius and...

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