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Lfe Report

3579 words - 15 pages

7.1 Introduction:

The idea of living in a society came from the idea of sharing among self and others. This started the process of “exchanging method” when the civilization got a new turn. People used to exchange their surplus products with the product they needed with the person who found this surplus product as his need and the needed ones as his surplus. But after some days it became problematic to find the right person. Gradually the idea of money comes and people started buying and selling things with money. This generated the idea of organizing a particular place where people come to buy the wanted products and sell the surplus in exchange of money which is called market in general ...view middle of the document...

The rural market structure and activities
2. The variation of products and services available in the market
3. Difference between rural and urban consumers behavior
4. Transaction and interaction of buyers and sellers
5. Value chain and pricing policy
6. Distribution channels
7. Promotional activities and
8. Influence of the market on rural life
9. Limitations that stop the market to move appropriately

7.3 Definition of “Market”:

A market is a set of potential buyers and sellers of a particular product or service. These buyers and sellers share a particular need that can be satisfied through exchange relationship. The size of the market depends on the number of people who exhibit the need, have resources to engage to exchange and are willing to exchange those resources for the product or service they want.

According to Boyd, Walker and Larreche “A market consists of individuals and organizations who are interested and willing to buy a particular product to obtain benefits that will satisfy a specific need or want and who have the resources (time, money) to engage in such transactions.”
(Source: Marketing Management, 3rd edition)

McCarthy and Perreault define market as “A group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods and/or services that is a way of satisfying those requirements.”
(Source: Basic Marketing, 11th edition)

According to the villagers, market is a place where they can sell their excess and buy their necessary goods at a favorable price they want.

7.4 Concept of Rural Market; Haat and Bazaar:

Rural markets have different set up from the urban markets. These markets can be divided in two categories. One is Haat and another is Bazaar. These two are categorized by the size, timing, variation of products and services and price scale.
1. Bazaar:
Bazaar is the permanent form of village market in comparatively smaller size, where business dealings occurs every in the week. It consists a group of semi paka, katcha and may be a composition of tin and bamboo permanent shops. Village folks generally come here to buy their daily needs like groceries, medicines or others.

2. Haat:
Rita afsar defines Haat in “rural-urban migration in Bangladesh” as “haats are the weekly markets.” Haat generally sits on one or two specific days in a week. Actually Haat is temporary gathering of the villagers who are not professionally shopkeepers rather they come here to sell their surpluses and buy special necessary items for their consumption. Generally the sellers can be found here sitting with a basket under open sky and exchanging their products with others.

Difference between Haat and Bazaar

|Koittar Haat seats only Friday in week |Seats...

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