Liquid Milk Industry Overview In China

841 words - 4 pages

July, 26, 2016, Mumbai, India: Market Reports on China presents the report, on “Liquid Milk Industry Overview in China, 2011-2020”. Consumers become reasonable in selecting liquid milk because of frequent safety incidents of dairy industry in China.

Liquid milk refers to packed dairy products in liquid form. According to definition of International Dairy Federation (IDF), liquid milk is a generic term for dairy products such as pasteurized milk, sterile milk, reconstituted milk and yoghurt.

Liquid milk can provide abundant nutrients for human. With the growth of economy, urbanization and resident revenue in China, the demand of consumers for healthy and nutritious food enhances. At ...view middle of the document...

According to market research the market concentration rate of sales revenue of Top 5 enterprises in liquid milk industry was less than 50% in China in 2015. The development space is still considerable for small and medium sized enterprises and new entrants.

The liquid milk market is experiencing an intense competition and an upgrade in the demand of consumers. High-end products with large profit margin and mid-end ones with good reputation are preferred by liquid milk manufacturers due to the increase of raw material cost and the decrease of profit margin. Meanwhile, many large-scale liquid milk manufacturers develop new products with special taste, high nutrition and differentiation to complement the market shares outside that of the pure liquid milk and plain yogurt. Some liquid milk manufacturing enterprises increase their investment in normal temperature yoghourt such as Momchilovtsi of Bright, AnMuXi of Yili and Chunzhen of Mengniu.

According to the liquid milk industry will experience a stage of market adjustment and industry upgrade with an intense competition in China in the next few years. However, the demand for liquid milk with high quality will increase further due to the growth of resident revenue and the consumption in China. It is estimated that the CAGR of market size of liquid milk will reach over 10% in China from 2016 to 2020.

Through this report, readers can acquire the following information:
-Definition and Classification of Liquid Milk
-Parameters and Assumptions of the Report
-Development Environment of Liquid Milk in China
-Competition in Liquid Milk Market in China
-Top 5 Enterprises in...

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