LOTUS CAR RENTAL/ALTERANTIVE FUEL VEHICLES
University of Phoenix
June 7, 2013
Lotus car rental, one of the world’s leading car rental companies, is in a position to take advantage of a great opportunity. This is an opportunity to be one of the first car rental services to provide our consumers with alternative options to fuel-powered vehicles, and to rise above the competition. Adding alternative fuel vehicles to our car rental fleet will increase our car rental turnover and improve the company's image to consumers. Creating a fleet of Alternative fuel vehicles for Lotus rental cars would be a very wise decision. There is a strong movement ...view middle of the document...
The more common types of fuels used are ethanol, biodiesel and natural gas. These fuels have been around for many years, but their widespread use has only been in the last decade. Ethanol fuel is from corn, grasses, and other crops. Biodiesel is a form of diesel fuel that is produced from vegetable oils. This type of fuel not only produces fewer pollutants than normal diesel fuel, but also be reused and filtered. Natural gas is used in two forms to fuel vehicles: compressed (CNG) or liquefied (LNG). CNG is the type used for passenger vehicles, which can run on CNG alone, or have a bi-fueling system that uses both CNG and gasoline.
ADVANTAGES OF ALTERANTIVE FUEL VEHICLES
While there are various alternative fuels, access to alternative fuels should be a consideration. These vehicles are becoming very popular with consumers because of the lower cost and better mileage, creating market pressure to build more alternative fuel stations. The environmental conscious public is looking for a more green ways to travel, and, fortunately, there are many different types of alternative fuel vehicles available on the market today. Cleaner vehicles using battery electric, hybrid electrical and alternative fuels are often supported by government incentives to encourage adoption of new technologies that are beneficial to society (Khilawala, 2012). Many of the leading car manufactures are offering models that can be ordered to use alternative fuels. In fact, most car manufacturers offer vehicles that can be converted to an alternative fuel system. While there may be cost increase involved in these upgrades, the long term cost of fueling these vehicles and Government incentives help to bring the ownership cost down. Furthermore, there is a very powerful shift of social values in today’s society. Many cultures around the world are working to save and preserve the environment. The idea of saving the environment is not only good ethics, but it could be very good business. Since 1998, patrons of EV Rental Cars have saved around fifty thousand dollars via renting alternative fuel vehicles from the corporation, and EV rentals has saved around fifty thousand gallons of gasoline through the use of alternative fuel vehicles. Very good business is perhaps an understatement.
Alternative fuel vehicles come in all makes and models; therefore there is something there for every type of driver. From the young lady that wants to drive a nice sedan to the guy that likes the big SUV, there are alternative vehicles to fit every lifestyle out there. Hybrids are the most popular brand now, they provide excellent fuel economy, run on existing gasoline supplies and drive just like regular cars, they don’t require you to anything different then you would normally do when driving. Not only can you get the car of your choice you will also be an impact on helping make the environment safer. The impact that cars have on our environment is an important issue especially in the world today,...