Management Essay

3524 words - 15 pages




Table of Contents

Page No.

1. Brief Description of Uniqlo & its core business(es)


2. SWOT Analysis - 2.1 Strengths - 2.2 Weaknesses - 2.3 Opportunities - 2.4 Threats 3. Assessment of Uniqlo‟s value proposition & ability to compete in the future

4 to 14


4. Application - Identification of major problem/issue - Evaluate potential actions that address the issues - Recommend an action(s)


5. References



1. Brief Description of Uniqlo & its core business(es)

Uniqlo was originally from Fast Retailing Co.Ltd ...view middle of the document...

In the U.S., Uniqlo plans to open at least 200 stores by 2020, says Shin Odake, chief executive of its U.S. unit.”
Taken from 6 paragraph: Uniqlo: Asia's Top Clothier Goes Back to Basics

Competitive pricing between competitors

Uniqlo (Uniqlo n.d.)

Zara (ZARA n.d.)


Strong ambassador branding – Made use of Asia‟s popular artistes to bring product closer to consumers The same goes for N who‟s named the ambassador for UK and Carmen Soo for Malaysia‟s Uniqlo. Singapore uses their local artiste who works in Mediacorp to commercialize for Uniqlo; hence bringing the products that Uniqlo sells closer to consumers. When people talk about Rebecca Lim, they think of „Uniqlo‟ right away. As shown above, (on one of the social medias, Facebook) Rebecca Lim often promotes about Uniqlo and why she prefers dressing in Uniqlo‟s clothing.

Uniqlo is known to develop products of high quality. By using the SPA (specialty Producing high quality products to satisfy consumers
Taken from: Fast Retailing Co Ltd.Uniqlo business strategy.Retrieved 12th November 2012 from:

store retailer of private label apparel) business model, it aids in controlling the manufacturing process that include planning, designing of materials and up to the point when the products are up in the retail shops for sale.


Distinctive business model Zara and H&M bring the latest fashions to the masses quickly, ordering new lines many times a year. However, Uniqlo only sells around 1,000 items, far fewer than their competitors. This lets Uniqlo strike lower-priced, higher-volume deals with suppliers (most products cost $10-20) and makes managing inventory a much simpler and cheaper affair.
Taken from 7 paragraph: The Economist. Retrieved 15 November 2012 from:

Uniqlo has carried out campaigns to collect, reuse and recycle products at all Environmental friendly – portrays social responsibility their stores. The campaigns are not only carried out in Japan but also in other countries that include South Korea, United Kingdom, United States, France and Singapore.
Taken from: Fast Retailing Co Ltd.Uniqlo business strategy.Retrieved 12th November 2012 from:

Feedbacks from employers & employees as well

In Uniqlo, not only do they listen to customer‟s feedback to improve the overall shopping experience and quality of the products, they too listen and value every single store manager and employee‟s feedback. They make all employees wear their products so that they will understand the product well and know what‟s best for the customer.


Uniqlo has one of the best customer services in this industry. They are willing to invest in human resource unlike most of their competitors who try to keep labour costs low and the result;...

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