Management Essay

516 words - 3 pages

The Impact of Comfortable Service and Customer Satisfaction to Car Wash service: Car Wash Auto Bridal
The car wash business is the one kind of business that can be promised in surabaya. With the increasing number of car and the weather can’t predictable in rainy season, how its important to consumer want going to car wash service. Because, the car wash business can decrease the number of unemployment and criminal action. When we create personal business it can be jobs, and the other side business sector can be increasing the economic in every region. And also in every season of globalization can be changed anytime, the comfortable sector be important services we can give to consumer.In which the role consumer will be loyalty customer, if they can ...view middle of the document...

Like that quote we can’t just produce the customer lifetime but we must create the customer and also always give the good service i everyone because when the someone feels not more comfort with our service, so we are going to create the other customer. Secondly, satisfaction and quality are closely linked to market share and customer retention (Fornell, 1992; Rust and Zahorik, 1993; Patterson and Spreng, 1997) We build the business always has market or the other competitors which is it will be our rival to make customer come to us. And lastly, the increase of retention rate implied greater positive word of mouth (Appiah-Adu, 1999) In which that statement explain when so many customer come to us, so many customer comfort with our services because when one of customer from us feels enjoy with the service they can share with the other customer what kind of services we give to customer.
And the finally, These research have proven that service quality will affect customer satisfaction.Therfore, a hypothesis the comfortable services and customer satisfaction to car wash is formedas:
1. The comfortable service has positive impact for our business sector
2. The recomended service will be create the new customer
3. The customer satisfaction to be facility of our business sector to be better
References:
Appiah-Adu, K. (1999). Marketing Effectiveness and Customer Retention in the Service Sector. The Service Industries Journal, 19(3), 26-41

Allen, C. T., Machleit, K. A., and Schultz Kleine, S. (1992). A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience. Journal of Consumer Research

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