Management And Marketing Essay

1733 words - 7 pages

Ford’s Global Vision

Outline

Industry
Driving
Forces
Five Forces
Ford Vision
Toyota Vision
Competitive
Advantage
Ansoff
Matrix
Key Success
Factors
Company
Analysis
Overview
Financial
Analysis
SWOT
Analysis
Competencie
s
Business
Analysis
Challenges
Recommend
ations

Outline

Toyota’s Global Vision

Industry
Driving
Forces
Five Forces
Ford Vision

Toyota will lead the way to the future of
mobility, enriching lives around the world with
the safest and most responsible ways of
moving people.  Through our commitment to
quality, constant innovation and respect for
the planet, we aim to exceed expectations and
be rewarded with a smile.  We ...view middle of the document...

37 hours to produce
a car from start to finish
• Product differentiation - the company is rated number one in producing and introducing
new models in the market. Toyota has invested in technology and is able to roll out new
products in the market faster than its competitors.
• Toyota also manufactures robots and provides financial services under its subsidiary,
Toyota Financial services. This differentiation gives it an advantage since the different
lines of businesses supports each other
• A first-mover advantage excellent advertising has allowed Toyota (TM) to take the lead in
the production of hybrid cars
• . This differentiation gives it an advantage since the different lines of businesses supports
each other
• A first-mover advantage excellent advertising has allowed Toyota (TM) to take the lead in
the production of hybrid cars

Industry
Driving
Forces
Five Forces
Ford Vision
Toyota Vision
Competitive
Advantage
Ansoff
Matrix
Key Success
Factors
Company
Analysis
Overview
Financial
Analysis
SWOT
Analysis
Competencie
s
Business
Analysis
Challenges
Recommend
ations

Outline

Industry
Driving
Forces
Five Forces
Ford Vision
Toyota Vision
Competitive
Advantage
Ansoff
Matrix
Key Success
Factors
Company
Analysis
Overview
Financial
Analysis
SWOT
Analysis
Competencie
s
Business
Analysis
Challenges
Recommend
ations

Outline

- Global Company-Brand Image, diversified
product base
- Standardized procedure
- Strong engineering capability, Extensive
dealer
network
- Good relations with employees – wages,
environment
- NASCAR, Formula One racing

- Sales dropped in 2008
- Recalled 527,000 escape utility
cars, 200,000 sedan in China
- European and Japanese
manufactures
- Losing strength in US Market
- No diversification

FORD
SWOT

THREAT

- Growing small and medium motor
segments in 3rd world countries
- Acceptance of US brand in Asian
countries
- Increasing demand for hybrid electric
vehicles
- Growing Asia Pacific new cars market

- Stringent emission norms in UK,US
and
- Aggressive Japanese competitors
- Poor customer service and SCM in
Asia
- Poor infrastructure in developing
countries

STRENGTH
OPPORTUNITY

WEAKNESS

Industry
Driving
Forces
Five Forces
Ford Vision
Toyota Vision
Competitive
Advantage
Ansoff
Matrix
Key Success
Factors
Company
Analysis
Overview
Financial
Analysis
SWOT
Analysis
Competencie
s
Business
Analysis
Challenges
Recommend
ations

Outline

- Strong international position, brand
image
- High financial strength. Growth of 29.3%
- Industry leader in manufacturing and
production. Production process (JIT)
- Excellent penetration in key markets (US,
China),

WEAKNESS
- Japanese car manufacturer. Seen as
foreign importer
- No diverse production location
other than US and Japan. Problem of
JIT
- Large scale recalls and quality
issues

TOYOTA
SWOT

Ford Vision
...

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