This website uses cookies to ensure you have the best experience. Learn more

Manager For Marketing Essay

544 words - 3 pages

Considering the current position and competitive advantages of ScriptLogic, we recommend that ScriptLogic should focus on up-selling and customer expansion in the existing market as their next step. However, in the long-term, ScriptLogic should prepare to alter their organizational structure to a certain extent in order to expand their targets and selling capabilities for diverse and complex products, as summarized in Exhibit 1.
Since it has focused on SMB market, ScriptLogic has developed a very efficient and organized sales force, selling process, and campaign management system to tackle that market. Following the company’s motto, “Point, Click, Done!”, ScriptLogic has provided infrastructure software that is easy to download, install, and use.
The sales pipeline starts from the advertising campaigns through both ...view middle of the document...

However, the current internal sales forces with only 10 specialists, is not familiar with complex products and is not ideal to sell the newly expanded product set. Additionally, the company has low levels of experience in selling enterprise products, which is a whole new ball game as compared to the SMB focused products, both in terms of the deal size and the position of the client who makes the decision to buy a product or a solution suit.
Although ScriptLogic could exploit the synergies it has with Quest Software’s enterprise sales forces, it would still remain a challenge for ScriptLogic’s current sales team to become comfortable with Quest’s complex product line.
As mentioned above, looking at the current scenario, we recommend that firstly the company should focus on existing market to upsell the current products and minimize the churn rate of existing customers. Specifically, to increase revenue within the existing customer base, the company should emphasize the importance of improving the retention rate amongst the sales team members. Furthermore, by collaborating with more value-added resellers (VARs), the company should try to expand its reach and geographical presence in the SMB markets.
The firm, as a short-term strategy, should look to expand its product set and modify the current sales process to a certain extent so that it would be compatible with the new strategy of cross selling. In the long run, the management team needs to extend its product line into the Enterprise market. This market diversification is inevitable in order to sustain growth. To achieve this goal, the company needs to nurture more specialists who have extensive product training and more technical skills than their average salesperson. In line with securing more specialists, the company should expend more on education and training. Some investment of time and capital will also be required to develop diverse customized product packages and value-added services

Other Essays Like Manager for Marketing

What Does a Marketing Do? Essay

516 words - 3 pages a marketing specialist with no less than two years of experience in marketing. A marketing specialist can be employed exclusively for a business on their development team, or be part of an advertising agencies team. “When working as part of the development team at a company, the marketing specialist normally is focused on creative efforts, and will report to a supervisor or manager

Marketing Strategies of an Organization and Its Effectiveness

660 words - 3 pages relations or business manager. RESEARCH SURVEY In carrying out this research work I’ll be looking at the importance of marketing activities in financial institutions using United Bank For Africa as my case study. I’ll be looking also at the different type of marketing strategies and their importance and effectiveness to organizations. I’ll also identify the marketing strategy of employed by United Bank

Product Manager

2168 words - 9 pages Product Manager A product manager is an investigator, manager, and boss, and the champion of the products for an organization, performing the activities that spans many activities from strategic to tactical and varies based on the organizational structure of the company. Product manager can work separate on his own or a member of marketing or engineering. A product manager considers numerous factors such as intended demographic, the products

Com3701 Assignment 1

741 words - 3 pages plan were used: 1. Situation analysis- the marketing manager describes factual and objective terms where the organization stands in relation to the total marketing mix. For example, the sales history, pricing policies and trends. The marketing manager considers the organisation’s target market, customer profile, geographic aspect, product usage. It’s also important to do an analysis of the competitor’s strengths and weaknesses In the Pusuang

Functional Managers

566 words - 3 pages regarding leadership given a dilemmatic situation (Daft, 2012). The decisions made impact on the amount of resources the functional manager gets for the project he/she is in-charge. Consequently, the manager has an array of decision-making authority over the other managers in the same referent category. In the practical case, the functional manager has the rule of thumb over the other managers and in some instances; his/her mentorship is be

Imtiyaz Corporation

1856 words - 8 pages . * A CEO’s responsibilities consist of everything, especially in a startup. * The CEO is responsible for the success or failure of the company. Operations, marketing, strategy, financing, creation of company culture, human resources, hiring, firing, compliance with safety regulations, sales, PR, etc. It all falls on the CEO’s shoulders. MARKETING MANAGER * Name: Nor ShahnizaZarinabt.MdRoni * Date of Birth: 15th April 1993


607 words - 3 pages making relationship with him . From the simple meaning of Marketing : " Marketing is a managing profitable customer relationships " , we can understand that the relation with the customer is the most crucial thing for a business . Marketing is about satisfying customer need and build strong relationships with them in order to capture value in return . Building a strong and healthy relationship with the customers may lead you to loyal customers

The Marketing and Logistics

2582 words - 11 pages The Marketing and Logistics Supply Chain Management Erasmus students: Ciuciuianu Valentin Covalenco Alina Erhan Olesea Contents 1. Introduction 2. The Marketing Concept 3. The concept of Logistics 4. Demand for the enterprise's goods are direct results of its competitive edge 5. The Critical Logistics/Marketing Interfaces 6. The integration of Marketing/Logistics 7. Logistics/Marketing Strategy 8. Logistics - a

Defining Marketing

918 words - 4 pages bottom line. Marketing managers need to know what the market is looking for in a product and have the capabilities in producing the product. The marketing manager needs to know the place the product is need and if the have the distribution system to supply the product. They are required to know how to promote the product. They need to ensure the price is right and that would continue to make a profit. References Boone

Wgu Let1Task 3

921 words - 4 pages one else in the organization believes that they can accomplish or easily replace Employee 2. Non-Substitutable – This power of dependency occurs when the resource and or skills are difficult to procure and has no qualified substitute for the person. Employee 1 is influenced by a non-substitutable dependency due to the statement made by the marketing manager that he must work over 40 hours a week in order to attain an evaluation worthy of

Organizational Problem

647 words - 3 pages of us doing business in that period of time, also faced economic turmoil. As always, I learn from my experiences, and this scenario was no exception. Following my promotion to the store manager position in the winter of 2007, I began to have difficulty reaching the sales goals that were set for my store. I was in a position of authority but I relied fully on top level managers to determine my sales tactics and marketing. The only things I

Related Papers

Four Components Of A Legally Astute Social Media Marketing Manager

1914 words - 8 pages control consumer transactions that occur across state lines. Which branch of government can be the most effective at regulating consumer transaction via social media? Give an explanation of the agency relationship that exists between social media sites, and the businesses that use them. Discuss four Components of a Legally Astute Social Media Marketing Manager Facebook was created in 2004, it was originally for Harvard students. Since then

Marketing Vs Sales Represenative Essay

1272 words - 6 pages Cherry Garcia tomorrow, or else their life will be one Rocky Road. More thought must go into choosing the right career path; as one cannot flip flop back and forth, going from a doctor one minute to a fashion designer the next. Having narrowed the field down to business/marketing and communications, there are still infinite possibilities for careers. The two careers, a marketing manager and a sales representative, are similar in many respects

Let1 Task 3 Essay

626 words - 3 pages . The Marketing Manager is the boss of the department that Employee 1 is a part of. The Market Manager also has Reward and Coercive Power over Employee 1. Employee 1 performs his job and stays for longer than 40 hours per week in order to receive a high performance rating from the Marketing Manager. The high performance rating allows Employee 1 to receive a bonus. The Marketing Manager also has Coercive Power in the relationship with Employee 1

Functional Areas Of Business Essay

1048 words - 5 pages should establish specific functional areas in order to achieve the goals of the company under the supervision and leadership of a Manager. It varies the name and the composition of the functional areas, some examples are: Human Resources, Marketing, Finance, and Production; among others. The role of a manager is essential within these functional areas of business because all employees should work together for the success of the company. The