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Market Structures Essay

613 words - 3 pages

MARKET STRUCTURES
A. Monopoly, perfect, oligopoly, sole trade and monopolistic are examples of market structures.
i. Monopolistic competition faces a downward slopping demand curve.
ii. Monopolistic competition has both features of a monopoly and perfect competition.
The firm in the short run
In the short run it operates as a monopoly of some kind. Its product is quite different from other firms’ products. This enables it to have influence in its own segment of the overall market. Thus, other firms outside the market pose no threat to it. The short run equilibrium position is the same as that of the monopolist as shown in figure 2.1.
costs/revenue

Fig. 2.1 Output
The firm is able to make abnormal profits of CPAB. At output Q, profits are maximised where the marginal cost is equal to the ...view middle of the document...

1). The firm will continue to maximise its profits by putting the new marginal revenue, MR1, equal to marginal cost though the will now be lower.

costs/revenue

Output
Fig. 2.2
B. CHARACTERISTICS OF OLIGOPOLY
Oligopoly refers to markets dominated by few large firms. The entire output of the market is produced few firms. An oligopolistic market has the following characteristics.
1. There are very few firms competing with each other for the whole market. They have similar knowledge of input requirements and of their market, leading their cost structures to be similar, as well as their prices.
2. Because there are few firms competing on the market, it therefore means that firms cannot take decisions independently of decisions made by competitors. For example, a price cut will not necessarily lead to more sales, as competitors might react by cutting their prices too. This is common in the petrol industry.
3. The whole industry loses if prices were reduced because of competition. As a result firms rely on non-price competition to maintain or increase their market share. Competition often takes different forms, mostly product differentiation supported by advertising, special offers and extra services offered at the point of sale, or after sale.
4. As an alternative to competition, particularly that involving price-setting, one firm is frequently dominant and takes the lead in setting the market price. Other, smaller firms simply follow the dominant one, which is called the ‘price leader’.
5. Cartels often form. A cartel is a group of firms acting together to fix prices and/or output. Firms in an oligopoly prefer to come to an agreement on pricing in order to achieve profit maximisation. The cartel also generally agrees on output of each of its members and the prices to be charged. It is effectively a monopoly.

Bibliography
1. Nuttall, C. et’al (2001) Success in Economics 4the.d. London: John Murray Publishers.
2. Stanlake, G.F (1976) Introductory Economics 3rd e.d. London: Longman Group Ltd.
3. ZICA NATech Textbook (1998) Paper 1.3 Economics Feltham: Foulks Lynch Ltd

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