I. Industry Background
Peanut (Arachis hypogaea) is said to be a popular food because of its good taste, aroma and flavor. As a matter of fact, it is an excellent source of high protein and energy.
Peanuts have many uses. They can be eaten raw, used in recipes, made into solvents and oils, medicines, textile materials, and peanut butter, as well as many other uses. Popular confections made from peanuts include salted peanuts, peanut brittle, shelled nuts (plain/roasted), and peanut butter (sandwiches, peanut candy bars, peanut butter cookies, and cups).
Peanut butter is popular in North America, the Netherlands, the United Kingdom, Australia and parts of Asia, particularly the ...view middle of the document...
The peanut plant is susceptible to the mold Aspergillus flavus which produces a carcinogenic substance called aflatoxin. Since it is impossible to completely remove every instance of aflatoxins, contamination of peanuts and peanut butter is monitored in many countries to ensure safe levels of this carcinogen
In 2010, it was notified that peanut butter from the Philippines was banned in some parts of Europe because of high content of aflatoxin. EU 178/2002 places legal obligations on food operators to ensure food safety, to review and control critical control points for mycotoxin contamination. In line with this, Regulation 165/2010 (amends Reg. 1881/2006) sets a maximum level of aflatoxin in food stuffs. In peanut butter, the level of Aflatoxin allowed is a total of 15μg/kg (B1=8μg/kg).
This study is intended to increase the market for local peanut butter by lessening its aflatoxin content.
Filipeanut is derived from the words “Filipino” and “peanut”. The company combined these words in order to promote from where the product is made and originated, also to promote Filipino pride and emphasize that the product is made from locally produced peanut.
Peanut butter is included as an ingredient in many recipes, especially cookies and candies. Its flavor combines well with other flavors, such as chocolate, oatmeal, cheese, cured meats, savory sauces, and various types of breads and crackers.In addition to jelly, in a peanut butter and jelly sandwich, peanut butter is said by some to combine well with pickles, mayonnaise, olives, onion, horseradish, chocolate chips, bacon, Marmite, or Vegemite in a sandwich.( http://en.wikipedia.org/wiki/Peanut_butter)
Spreads like peanut butter are usually found in supermarkets, groceries, wet markets and sari- sari store. Every company place their product in this distribution channel specifically those food that are for human consumption. It is the easiest distribution channel used by many company because in this place they were able to find all their needs in terms of foods
To analyze the future demand of peanut butter in CALABARZON, the projected population should be derived. The percentage of CALABARZON population to Philippine population is 13.65 %. This percentage is multiplied to the total Philippine population to derive the annual population of CALABARZON. The growth rates used are 1.98% for the year 2013-2015 and 1.78% for the year 2016-2017.
Table 1 Projected Population of CALABARZON
YEAR | POPULATION |
2013 | 13,367,720 |
2014 | 13,632,400 |
2015 | 13,902,321 |
2016 | 14,149,782 |
2017 | 14,401,648 |
* Source: National Statistics Office
Table 1 shows the projected population of CALABARZON for the year 2013 to 2018. The population for 2013 is 13,367,720 and by 2017 it will increase to 14,401,648. These data will be used in the analysis of projected Demand.