This website uses cookies to ensure you have the best experience. Learn more

Marketing Essay

770 words - 4 pages

Introducing… Google Wallet
A FAST WAY TO PAY

BUSINESS INSIDER
Last updated Thursday, May 26, 2011
SUMMARY
This article talks about the introduction of GOOGLE WALLET which is a new app for smart phones. Generally, it is considered as a substitution of all kinds of credit cards. It is very simple and secure to use. Anyone who wants to take advantage of this Google wallet has to simply enter already chosen pin card in order to active the app. Then, tap the phone to pay and redeem. In short, Google wallet is an android app which stores virtual versions of all existing plastic credit cards on phone. There will also be offering of Google prepaid master cards which can be re charge with ...view middle of the document...

MY THOUGHTS
I would say that future of commerce begins by the entry of Google wallet. It will fulfill the dreams of millions of people by providing them so many services in an app that holds everything.Also, the safety feature is very incredible which only allows user to take advantage of the service after entering a pre-decided PIN code.Overall,it is very useful feature which is very easy and secure to use for everyone.

Source and original article:
http://business.financialpost.com/category/fp-tech-desk/mobile/

Introducing… Google Wallet
Business Insider May 26, 2011 – 12:44 PM ET
Last Updated: May 26, 2011 12:57 PM ET
By Ellis Hamburger

Google just announced its mobile payments system Google Wallet, which will also be bundled with its Groupon-killer Google Offers.
Google wants to put tickets, credit cards, receipts, coupons, and even your driver’s license in your Google Wallet.
It all works over contact-less NFC technology that’s currently available in the Google Nexus S 4G (from Sprint), and coming to other smart phones in the near future.
Google’s system will work with MasterCard’s Pay Pass system, which over 300,000 merchant locations (like every McDonald’s) already...

Other Essays Like Marketing

Marketing Essay

534 words - 3 pages MKT/421 Defining Marketing Paper Marketing Paper Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different

Marketing Essay

607 words - 3 pages According to Philip Kotler's book "Principles of Marketing" , the most important TOP 5 concept in order to understand the meaning of Marketing , in my point of view are : 1) Customer's values and relationship 2) Marketing Strategy 3) Customers relation Management (CRM) 4) Partering 5) Managing the Marketing Effort The first thing that every company needs to do is approach the customer , respect his values and slowly start

Marketing

1613 words - 7 pages The importance of marketing: The increase in appointing a Chief Marketing Officer (CMO) shows the importance of marketing for many companies. They are on the same management level as Executive Officers and Chief Financial Officers. Jack Welch, General Electrics former CEO, stated ‘Change or die’ when it comes to surviving in business. What is Marketing? This chapter will take a look back on the fundamental elements of marketing and

Marketing - 745 words

745 words - 3 pages AB1501 Principles of Marketing Chapter 1 Marketing: Managing Profitable Customer Relationships Marketing * Goal: Attract new customers by promising superior value and keep and grow current customers by delivering satisfaction * Involves satisfying customer needs * Definition: Process by which companies create value for customers and build strong customer relationships in order to capture value for customers in return * Process 1

Marketing - 401 words

401 words - 2 pages Marketing is a business function that identifies consumer needs, determines target markets and applies products and services to serve these markets. It also involves promoting such products and services within the marketplace.Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction. A strategy commonly utilised is the "Marketing Mix". This tool is made up of

Marketing - 1850 words

1850 words - 8 pages markets depends on knowledge accumulation and deployment.[1] tiwana. [edit]Evolution to global marketing Global marketing is not a revolutionary shift, it is an evolutionary process. While the following does not apply to all companies, it does apply to most companies that begin as domestic-only companies. [edit]Domestic marketing A marketing restricted to the political boundaries of a country, is called "Domestic Marketing". A company marketing

Marketing - 3267 words

3267 words - 14 pages INDEX CHAPTERS 1. Introduction 2. Definition of Holistic Marketing 3. Relationship of Marketing 1. Customers 2. Employees 3. Marketing Partners 4. Members of Marketing Community 4. Integrated Marketing 1. Marketing Mix 2. Buyer’s Point of View 5. Internal Marketing 1. Marketing Functions 2. Other Departments 6

Marketing - 5327 words

5327 words - 22 pages Assignment Front Sheet Qualification Pearson BTEC Level 5 HND Diploma Business Student Name Unit Number and Title Y-601-1259 / Unit 19 / Marketing Planning Student No. Assessor name Date of Issue 16th February 2015 TOM FARNSWORTH Completion date Submitted on 27th March 2015 Assignment title Unit 19: Marketing Planning Learning outcome Assessment criteria In this assessment you will have the opportunity to present evidence

Marketing - 1170 words

1170 words - 5 pages 1. The text talks about the different strategies companies use to excel in business; however, if these strategies are not impl ied in the right manner, they tend to loose customers and go out of business. There are various marketing strategies and objectives that are used in marketing products. If a company pays more attention to its competitors and fails to acknowledge the needs of the customers, then that company is destined to go out of

Marketing - 2027 words

2027 words - 9 pages International marketing  - is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. For the purposes of this lesson on international marketing and those that follow it, international marketing and global marketing are interchangeable. - marketing involves the firm in making one or more

Marketing - 2005 words

2005 words - 9 pages Your Marketing Plan Guidebook Your marketing plan guidebook is designed to help you in developing a mission and vision statement, setting marketing objectives, examining the external environment, performing a situation analysis, selecting and describing a target market, developing marketing strategies and tactical plans and selecting methods to control a marketing plan. 1 YOUR MARKETING PLAN TITLE PAGE

Related Papers

Marketing Essay 989 Words

989 words - 4 pages Define Marketing MKT/421 June 16, 2012 John Brady Define Marketing The heart of a successful business lies in marketing. Marketing is a key element of any business. Understanding what marketing means to a business

Marketing Essay 1356 Words

1356 words - 6 pages Marketing & its Evolution over the years Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value – Dr. Philip Kotler. (Kotler, 2012)  Marketing is the science of choosing target markets through market analysis and market segmentation, as well as

Marketing Essay 663 Words

663 words - 3 pages The place we live in is rapidly changing marketing environment. Not only is the environment changing, but the pace of change grows faster as well. It means that marketing environment becomes more a complex than before. There are two choices we have. We accept to this rapidly changing marketing environment and adopt ourselves to it or ignore about that. If we try to adopt ourselves to it, we should need to concern to definition of marketing

Marketing Essay 1017 Words

1017 words - 5 pages Marketing Timothy M. Veen MKT 421 July 2, 2012 Kenneth Peter Marketing Marketing affects nearly every American citizen almost every day of his or her life, as it does the people of many countries around the world. However, few people of the world understand what marketing is, its definition, why it is important, or how it is managed. This paper provides a personal definition of marketing, and addresses the latter points of this