Marketing Essay

609 words - 3 pages

MG220 Marketing Management
Group Term Project – Case Study on Marketing
BBA2011 / Fall 2012
GUIDELINES (Page 1 of 2)
Dated: Oct 5, 2012
Issued for: MG220 Marketing Management / BBA 2011 / Fall 2012
Prepared by: Muhammad Talha Salam, Asst Professor, FAST School of Management, Lahore
Total Marks: 10.0%
Selecting the Organization
- Pakistani (preferably Lahore-based)
- Having a formal marketing function
- You may select the organization where you have any personal or professional references
- If you need any help, please email your instructor
Details of Deliverables Deliverable 1 2.0%
– INTRODUCTION Give details about organization’s history, its key operations
– INDUSTRY REVIEW: Industry in which the company operates, Competitors, Evolution of industry, Challenges to industry etc.
– PRODUCTS/SERVICES BY THE ORGANIZATION Products/services/brands by the organization, details
– MARKETING DEPARTMENT/FUNCTION How is the Marketing department managed ...view middle of the document...

• These are guiding points. You can choose your own style and structure but ensure that at the minimum these points are covered clearly.
• Min. 500 words report | Reference formally using Harvard style
• Due: Thu/Fri, Nov 15/16, 2012 (as per your section’s class)
MG220 Marketing Management
Group Term Project – Case Study on Marketing
BBA2011 / Fall 2012
GUIDELINES (Page 2 of 2)
Dated: Oct 5, 2012
Issued for: MG220 Marketing Management / BBA 2011 / Fall 2012
Prepared by: Muhammad Talha Salam, Asst Professor, FAST School of Management, Lahore
Presentation & Consolidated Report (3 + 3) 6.0%
• Formally consolidated report to be submitted with Presentation - rectify earlier observations by instructor
• Presentation - all members to present
• Presentation should give an overview of the project
• Time: 15-20 mins
• Min. 2500 words report | Formally referenced using Harvard style of referencing
• Presentations: In both sessions during week starting Nov 19, 2012 Report to be submitted alongside presentation
Editing Guidelines for all submittals (follow these strictly) All report in Times New Roman | Justified Title Page:
o Font: 12 | Bold | Justified
o Title of report (a reasonably size logo can be placed below title, if needed)
o Submittal date
o Submitted by: Group name / section / batch / Fall 2012
o Submitted to: Mr Muhammad Talha Salam (don’t write ‘sir’) Main content
o Headings Font: 12 | Justified | 1.5 line spacing | spacing before: 6 pt
o Body Font: 11 | Justified | 1.5 line spacing | spacing before: 0 pt
o Header: Title italicized | font: 10 right aligned | Line below header
o Footer: Page X of Y | Font: 10 | center | Line above footer Referencing
o At the end of report, give a bibliography page quoting all sources used for gathering data, preparing report - Harvard Style of Referencing to be used
Plagiarism No compromise on Plagiarism Equates to cheating in Exam Plagiarism is:
o Copying - pasting from other source without or EVEN with referencing
o Writing in own words the text from other sources and not referencing it

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