Marketing Essay

754 words - 4 pages

Situational Analysis
A. External Environment
Regulatory/ Political
Economic
Social/ Cultural
International/Global
B. Corporate Review
Mission
The mission of Filoil Gas Company is to provide qualified entrepreneurs a good source of earnings by operating their own retail stations. Our company is dedicated in providing quality petroleum products and services for all its customers and is geared towards helping elevate the lives of Filipinos.
Vision
Filoil’s vision is to become the national symbol of energy and power for the new generation. Filoil believes that the Filipinos can fight poverty by engaging in entrepreneurship as its competitive edge for growth and success.
Long Term Goals
Filoil ...view middle of the document...

Filoil usually has the lowest price in the gasoline market for every Filipino to benefit.
Packaging Overview
Since gasoline directs in every car tank, it has no packaging. But when it comes to the lubricants, USA 88 by Filoil, the packaging does look nice and presentable. It can surely compete with other lubricants in the market.

D. Competitive Analysis
I. Description of major competitors’ strengths/ weakness

1. Product. All gasoline companies carry the same kind of fuel; the only differences are the additives and the percentage of octane content. The big three: Shell, Caltex and Petron have already a name in the market and therefore are more popular and mostly preferred. These companies are called the big three petroleum players; they mostly build up the gasoline industry in the country.

Caltex and Shell are international companies and has mostly different outlets all over the world. Petron is built only in the Philippines, it goes nationwide but it also has international affiliates.

2. Distribution. When it comes to distribution, the big three has the bigger market share. Shell, Caltex, and Petron caters to all classes because of the fact that gasoline is a necessity.

3. Pricing. The prices of fuel usually depend on the oil industry of the country. Gasoline companies have agreed that if there’s a hike, all must implement it, same with rollback. Price usually depends on location, these companies usually don’t...

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