Marketing & its Evolution over the years
Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value – Dr. Philip Kotler. (Kotler, 2012)
Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. (Wikepedia, 2012)
With the growing consumer demands & their technologies growing at such a large pace, the traditional marketing methods have seen a complete ...view middle of the document...
Until 1970, even telemarketing grew as powerful tool, but over the years became less popular with becoming more common. In 1954, came the first television ad, with a focus on visual enabled marketing & seeking market competition. With time, Television marketing however, outshined almost all the other marketing tools till date like radio advertising, magazines, and telemarketing & is till-date one of the most powerful marketing techniques.
One interesting aspect until 1970s was that the marketing was limited to the general user commodities which just needed to focus on establishing the brand and sustaining marketing competition. After 1973, with the emergence of The Digital Age, there was a need for a whole new landscape in the marketing techniques. Now, the focus was not only brand promotion and market competition, but also bringing awareness among public, in order to boost up sales.
The period from 1970s to 1994 saw the invention and market launch of new revolutionary products like mobiles and computers. These huge potential products got with them, huge investment marketing campaigns. These involved marketing through all the available marketing tools like TVs, radio & print media. The print media saw a turning edge, with the concatenation of print advertising and newspapers.
With the onset of mobile communication, came other competitive telecommunication technologies. This gave a huge boost up to the overall marketing scenario, with the market competition opening up a all new horizon for the marketing techniques. Short messaging service (SMS), also grew up as a new promising marketing tool. The marketing as a whole took a all new face with mobile companies not only promoting and advertising themselves, but also other products through their new technologies like SMS, promotional offers etc. With such huge investment marketing campaigns, TV marketing overtook all the other marketing tools, as the most powerful and promising marketing tool. The idea was to set a brand picture in the minds of consumers through visual perception.
With the emergence of the dotcom bubble in 1995, there came a whole new explosion in the world of marketing, which nobody had ever imagined. The emerging new technologies themselves paved in paths for marketers to use them as new marketing tools, widely accepted by audiences. Now, the marketing was not only limited to mass media or print advertisement. But, now came the age of e-mail advertising (popularly referred to as spam) and SMS marketing. Internet emerged as a all solution providing single gateway for all the consumer needs. It emerged as a viable tool for commerce, opening up new horizons for the consumer market. The search engines like ask.com, google and yahoo, emerged as a powerful user-friendly one-click solution for all consumer products and services needs. Marketing now had no bounds, ranging from the traditional marketing tools to the internet advertising through websites, search engines and...