This website uses cookies to ensure you have the best experience. Learn more

Marketing Essay

1507 words - 7 pages

Jacobs Engineering Group Inc.
Adrienne Beck, Lisa Bunch, Robert Hebert, Kenneth Mccollough, Charrel Sanabria, and Nurah Stanley
ACC 300
March 17, 2014
Ember Strange

Jacobs Engineering Group Inc.
Market growth opportunities are increasing for Jacobs Engineering Group; in 2013 the company closely generates $12 billion in revenue. This organization is a world leader in professional technical services. Jacobs Engineering Group is vesting in long-term business global strategies that produce strong client relationship through customer value, cost advantages, profits, and growth that attracts new investors, which contributes to the company’s direct growth activities.
Team A will summarize ...view middle of the document...

In this chart debt securities were shown to have decreased from 2012 to 2013 for both U.S. pension plans as well as Non-U.S. pension plans (Jacobs Engineering Group Inc., 2013).
Stocks Reported
The company’s common stock is listed on the New York Stock Exchanges under the symbol JEC. November 14, 2013 the company records the total of 1,233 shareholders, which was reported by the company’s transfer agent (Jacobs Engineering Group Inc., 2013). The policy of Jacobs Engineering Group is to utilize a cash flow from their operations to invest future business advancement, reduce debts expenses, and repurchase common stock through a buy-back program from the approval process of the company’s board of directors. The company does not demonstrate the distributions of dividends to its shareholder nor do they report any future actions of paying dividends (Jacobs Engineering Group Inc., 2013). The organization has reviewed the idea of payout activities, yet the board of directors does not have intentions of moving forward with such process.
Another reporting aspect of the company stock can be located on page 50, which details the equity compensation plans as demonstrated in the chart below. Column A represents Number of securities to be issued upon exercise of outstanding options, warrants, and rights. Column B demonstrates weighted-average exercise price of outstanding options, warrant, and rights. Lastly, Column C exhibits number of securities remaining available for future issuance under the equality compensation plan with the exclusion of securities represented in Column A.

(Jacobs Engineering Group Inc., 2013)
Stock and Debt Securities Investments
Jacobs Engineering Group invests in stocks and debt securities to ensure that the company has leverage over target companies and voting abilities. The turnaround on short term investments helps the corporation make extra profits, which provides access to the company in buying debt securities. Corporations invest in their own stock, which allows preservation of company control, reducing outside board members influences, and trust of present and future investors. Also it may allow for taking on new clients from the company that they buy debt securities. When a corporations buys debt securities of other companies these offering, seemingly very fast investment, generate profits that will help improve a company financial health. The company earns quick profits with little risk. It provides extra money that a corporation can use for other investments or when there is a need extra money for a project that the company wants to pursue.

Risk and Rewards – Adrienne
For the fiscal year ending September 30, 2013, Jacobs Consolidated Balance Sheets showed cash and cash equivalents of $1.3 billion dollars. According to Jacobs Investor Relations” (2010), “We consider highly liquid investments with original maturities of less than three months to be cash equivalents.” By purchasing investments in debt or equity...

Other Essays Like Marketing

Marketing Essay

534 words - 3 pages MKT/421 Defining Marketing Paper Marketing Paper Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different

Marketing Essay

607 words - 3 pages According to Philip Kotler's book "Principles of Marketing" , the most important TOP 5 concept in order to understand the meaning of Marketing , in my point of view are : 1) Customer's values and relationship 2) Marketing Strategy 3) Customers relation Management (CRM) 4) Partering 5) Managing the Marketing Effort The first thing that every company needs to do is approach the customer , respect his values and slowly start


1613 words - 7 pages The importance of marketing: The increase in appointing a Chief Marketing Officer (CMO) shows the importance of marketing for many companies. They are on the same management level as Executive Officers and Chief Financial Officers. Jack Welch, General Electrics former CEO, stated ‘Change or die’ when it comes to surviving in business. What is Marketing? This chapter will take a look back on the fundamental elements of marketing and

Marketing - 745 words

745 words - 3 pages AB1501 Principles of Marketing Chapter 1 Marketing: Managing Profitable Customer Relationships Marketing * Goal: Attract new customers by promising superior value and keep and grow current customers by delivering satisfaction * Involves satisfying customer needs * Definition: Process by which companies create value for customers and build strong customer relationships in order to capture value for customers in return * Process 1

Marketing - 401 words

401 words - 2 pages Marketing is a business function that identifies consumer needs, determines target markets and applies products and services to serve these markets. It also involves promoting such products and services within the marketplace.Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction. A strategy commonly utilised is the "Marketing Mix". This tool is made up of

Marketing - 1850 words

1850 words - 8 pages markets depends on knowledge accumulation and deployment.[1] tiwana. [edit]Evolution to global marketing Global marketing is not a revolutionary shift, it is an evolutionary process. While the following does not apply to all companies, it does apply to most companies that begin as domestic-only companies. [edit]Domestic marketing A marketing restricted to the political boundaries of a country, is called "Domestic Marketing". A company marketing

Marketing - 3267 words

3267 words - 14 pages INDEX CHAPTERS 1. Introduction 2. Definition of Holistic Marketing 3. Relationship of Marketing 1. Customers 2. Employees 3. Marketing Partners 4. Members of Marketing Community 4. Integrated Marketing 1. Marketing Mix 2. Buyer’s Point of View 5. Internal Marketing 1. Marketing Functions 2. Other Departments 6

Marketing - 5327 words

5327 words - 22 pages Assignment Front Sheet Qualification Pearson BTEC Level 5 HND Diploma Business Student Name Unit Number and Title Y-601-1259 / Unit 19 / Marketing Planning Student No. Assessor name Date of Issue 16th February 2015 TOM FARNSWORTH Completion date Submitted on 27th March 2015 Assignment title Unit 19: Marketing Planning Learning outcome Assessment criteria In this assessment you will have the opportunity to present evidence

Marketing - 1170 words

1170 words - 5 pages 1. The text talks about the different strategies companies use to excel in business; however, if these strategies are not impl ied in the right manner, they tend to loose customers and go out of business. There are various marketing strategies and objectives that are used in marketing products. If a company pays more attention to its competitors and fails to acknowledge the needs of the customers, then that company is destined to go out of

Marketing - 2027 words

2027 words - 9 pages International marketing  - is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. For the purposes of this lesson on international marketing and those that follow it, international marketing and global marketing are interchangeable. - marketing involves the firm in making one or more

Marketing - 2005 words

2005 words - 9 pages Your Marketing Plan Guidebook Your marketing plan guidebook is designed to help you in developing a mission and vision statement, setting marketing objectives, examining the external environment, performing a situation analysis, selecting and describing a target market, developing marketing strategies and tactical plans and selecting methods to control a marketing plan. 1 YOUR MARKETING PLAN TITLE PAGE

Related Papers

Marketing Essay 989 Words

989 words - 4 pages Define Marketing MKT/421 June 16, 2012 John Brady Define Marketing The heart of a successful business lies in marketing. Marketing is a key element of any business. Understanding what marketing means to a business

Marketing Essay 1356 Words

1356 words - 6 pages Marketing & its Evolution over the years Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value – Dr. Philip Kotler. (Kotler, 2012)  Marketing is the science of choosing target markets through market analysis and market segmentation, as well as

Marketing Essay 663 Words

663 words - 3 pages The place we live in is rapidly changing marketing environment. Not only is the environment changing, but the pace of change grows faster as well. It means that marketing environment becomes more a complex than before. There are two choices we have. We accept to this rapidly changing marketing environment and adopt ourselves to it or ignore about that. If we try to adopt ourselves to it, we should need to concern to definition of marketing

Marketing Essay 1017 Words

1017 words - 5 pages Marketing Timothy M. Veen MKT 421 July 2, 2012 Kenneth Peter Marketing Marketing affects nearly every American citizen almost every day of his or her life, as it does the people of many countries around the world. However, few people of the world understand what marketing is, its definition, why it is important, or how it is managed. This paper provides a personal definition of marketing, and addresses the latter points of this