Marketing Essay

2395 words - 10 pages

BTEC L3 Diploma/Ext. Dipl. - Business

Unit 3

Introduction to Marketing

ASSIGNMENT 1

PREPARED BY (RAED F. BANNA)
DATE:31/3/2015

Task 1

Describe the marketing techniques used to market products in the two chosen
organisations.
BANNA Natural stones, a new established company in the UAE, specialized in trading
and installing a wide variety of Syrian stones and marbles, this company is not yet well
known considering that its newly established.
Considering that marketing is the concept of communicating with people, serving and
delivering the products that a company offers, and achieving the company goals, Banna
natural stones tends to concentrate on the techniques of ...view middle of the document...

The marketing staff as well follow up with the work sites and the previous customers to
inspect if every thing is going well and to satisfy the customers.
One of their best marketing techniques is giving 5% discount to the customer that tells the
people around and gets customers that contact and purchase their products.
Other technique that BANNA company does is joining other similar reputed businesses
that could allow the company to reach more customers and make exchanged benefits for
both companies.
Also BANNA company shares events, in other meaning, the company takes a name in
huge events, such as being a sponsor for an event, show, or other types of events that big
amount of people exist.
Joining social media is the best, being part of people's daily life is a great thing that a
company achieves. People nowadays are spending the most of their time scrolling social
media pages such as Facebook, twitter, instagram, and being part of these social networks
allows the people to keep in touch with the company's new products and services, and its
not going to bother them because they will be interested in that type of easy
communication.

The other organisation is Emaar properties which is specialized in real estates and
property management, located in the UAE as its listed on Dubai financial, and it manages
and operates around the Middle East and North Africa as well as the Arabian Gulf, besides
Pan Asia and Europe,an ISO 9001:2000 quality certified company, Emaar property had
won the coveted Dubai quality award ,Emaar properties turned for a large scale projects
such as developing the tallest building in the world (Burj Khalifa).
The EMAAR properties pays huge amounts of money for marketing, unlike small
companies, and they are very selective with the marketing strategies and techniques.
Emaar properties is trying to keep in touch with the customers everywhere, and they aim
to exist wherever people exist.
EMAAR properties is a sponsor for more than 10 events at the same time, and also it
manages and makes events to introduce themselves to the people, they select events
within malls, and crowded places generally, EMAAR banners are all over around the malls
they worked in or it has a previous event was in that place, which keeps the company
within people's mind as the first direction to go to when needed.
Also EMAAR properties works on staying online, whether internet advertisement or social
media pages, they have got an online form contains customer’s question and the needed
information, a customer fills the form and send it, and a reply shows up within 24 hours, or
their agent will call within that time.
EMAAR group deals with the biggest banks around the world, as HSBC, Standard
charters, Emirates NBD, and many other to make any procedure easier to the customers,
also the deal with smaller properties managements to exchange benefits and to achieve

more sales, its a traditional way but its the best for...

Other Essays Like Marketing

Marketing Essay

534 words - 3 pages MKT/421 Defining Marketing Paper Marketing Paper Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different

Marketing Essay

607 words - 3 pages According to Philip Kotler's book "Principles of Marketing" , the most important TOP 5 concept in order to understand the meaning of Marketing , in my point of view are : 1) Customer's values and relationship 2) Marketing Strategy 3) Customers relation Management (CRM) 4) Partering 5) Managing the Marketing Effort The first thing that every company needs to do is approach the customer , respect his values and slowly start

Marketing

1613 words - 7 pages The importance of marketing: The increase in appointing a Chief Marketing Officer (CMO) shows the importance of marketing for many companies. They are on the same management level as Executive Officers and Chief Financial Officers. Jack Welch, General Electrics former CEO, stated ‘Change or die’ when it comes to surviving in business. What is Marketing? This chapter will take a look back on the fundamental elements of marketing and

Marketing - 745 words

745 words - 3 pages AB1501 Principles of Marketing Chapter 1 Marketing: Managing Profitable Customer Relationships Marketing * Goal: Attract new customers by promising superior value and keep and grow current customers by delivering satisfaction * Involves satisfying customer needs * Definition: Process by which companies create value for customers and build strong customer relationships in order to capture value for customers in return * Process 1

Marketing - 401 words

401 words - 2 pages Marketing is a business function that identifies consumer needs, determines target markets and applies products and services to serve these markets. It also involves promoting such products and services within the marketplace.Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction. A strategy commonly utilised is the "Marketing Mix". This tool is made up of

Marketing - 1850 words

1850 words - 8 pages markets depends on knowledge accumulation and deployment.[1] tiwana. [edit]Evolution to global marketing Global marketing is not a revolutionary shift, it is an evolutionary process. While the following does not apply to all companies, it does apply to most companies that begin as domestic-only companies. [edit]Domestic marketing A marketing restricted to the political boundaries of a country, is called "Domestic Marketing". A company marketing

Marketing - 3267 words

3267 words - 14 pages INDEX CHAPTERS 1. Introduction 2. Definition of Holistic Marketing 3. Relationship of Marketing 1. Customers 2. Employees 3. Marketing Partners 4. Members of Marketing Community 4. Integrated Marketing 1. Marketing Mix 2. Buyer’s Point of View 5. Internal Marketing 1. Marketing Functions 2. Other Departments 6

Marketing - 5327 words

5327 words - 22 pages Assignment Front Sheet Qualification Pearson BTEC Level 5 HND Diploma Business Student Name Unit Number and Title Y-601-1259 / Unit 19 / Marketing Planning Student No. Assessor name Date of Issue 16th February 2015 TOM FARNSWORTH Completion date Submitted on 27th March 2015 Assignment title Unit 19: Marketing Planning Learning outcome Assessment criteria In this assessment you will have the opportunity to present evidence

Marketing - 1170 words

1170 words - 5 pages 1. The text talks about the different strategies companies use to excel in business; however, if these strategies are not impl ied in the right manner, they tend to loose customers and go out of business. There are various marketing strategies and objectives that are used in marketing products. If a company pays more attention to its competitors and fails to acknowledge the needs of the customers, then that company is destined to go out of

Marketing - 2027 words

2027 words - 9 pages International marketing  - is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. For the purposes of this lesson on international marketing and those that follow it, international marketing and global marketing are interchangeable. - marketing involves the firm in making one or more

Marketing - 2005 words

2005 words - 9 pages Your Marketing Plan Guidebook Your marketing plan guidebook is designed to help you in developing a mission and vision statement, setting marketing objectives, examining the external environment, performing a situation analysis, selecting and describing a target market, developing marketing strategies and tactical plans and selecting methods to control a marketing plan. 1 YOUR MARKETING PLAN TITLE PAGE

Related Papers

Marketing Essay 989 Words

989 words - 4 pages Define Marketing MKT/421 June 16, 2012 John Brady Define Marketing The heart of a successful business lies in marketing. Marketing is a key element of any business. Understanding what marketing means to a business

Marketing Essay 1356 Words

1356 words - 6 pages Marketing & its Evolution over the years Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value – Dr. Philip Kotler. (Kotler, 2012)  Marketing is the science of choosing target markets through market analysis and market segmentation, as well as

Marketing Essay 663 Words

663 words - 3 pages The place we live in is rapidly changing marketing environment. Not only is the environment changing, but the pace of change grows faster as well. It means that marketing environment becomes more a complex than before. There are two choices we have. We accept to this rapidly changing marketing environment and adopt ourselves to it or ignore about that. If we try to adopt ourselves to it, we should need to concern to definition of marketing

Marketing Essay 1017 Words

1017 words - 5 pages Marketing Timothy M. Veen MKT 421 July 2, 2012 Kenneth Peter Marketing Marketing affects nearly every American citizen almost every day of his or her life, as it does the people of many countries around the world. However, few people of the world understand what marketing is, its definition, why it is important, or how it is managed. This paper provides a personal definition of marketing, and addresses the latter points of this