Marketing Essay

1036 words - 5 pages

Advertisement 1: Chanel

Chanel is a French luxury goods brand founded in 1909 by Gabrielle Bonheur Chanel. Its success reached multinational recognition in the industry of women’s fashion, fragrances, beauty and skincare. Chanel targets high-income women between the age of 23 and 80.(Luxury Daily,2013). Its success can be attributed to the measured attention it pays to multiple consumer segments. (Luxury Daily, 2013). For example Chanel uses demographic segmentation to appeal to younger consumers through digital media campaigns, including the mobile strategy, advertisements on social networking sites. Such as creating a face book page dedicated to the brand Chanel globalizes it range of ...view middle of the document...

Her face and the image it self looks natural putting down barriers of not having to put piles of make to be defined as beautiful. Chanel promoting the illustration of beauty now can be characterized as natural gives consumers confidence and creates buying intentions. Not much improvement to be made as it already creates its point of view towards consumers. But in saying that I would make the brand more visible in the picture and show other shades in the line as well to promote multiculturalism as not everyone is just one shade everyone comes in different shades of colours around the world.

Advertisement 2: YSL

YSL is a globally recognised brand in the world especially for representing bold and vibrant colours on women. The brand expresses a unique style between elegance and freedom. It has constantly evolved and interacted with society, asserting itself resolutely as a player of the here and now. It embodies the modernity of every day and age, inviting women and men to break the rules, to create their own truths, over and above convention. (Yves Saint Laurent Beaute, 2013). The brand positions themselves as a luxury brand and high-end designs. The ideal consumer for this brand is an individual over the age of 25 with a substantial income that allows them to invest in in luxury fashion. The make up and fragrance for YSL products age range for an ideal customer also include savvy high school and college student who appreciate the legacy of the brand.(Lutz-Tveite, 2011). The ad has used age and gender segmentation to appeal to its customers. The model above is knows as Cara Delavigne who’s adored by the younger generation as fashions new “it girl”. Using her as the face of YSL attracts young costumers into the brand. The edginess of the makeup stands out against her skin tone makes it easier fro customers to observe what the make up would look in comparison to them. Her face seems mysterious yet elegantly beautiful.

Advertisementn3: Mac

MAC cosmetics are considered to be Brand positioning of Makeup for all ages, races and all skin types. “MAC makeup is attitudinally hip, artfully irrelevant, dedicated fully to the art of...

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