This website uses cookies to ensure you have the best experience. Learn more

Marketing Defects Essay

4247 words - 17 pages


Marketing is the source that results in the generation of the revenue for a firm. Bangladesh since its independence has gone through a substantial amount of changes in its industry composition and so has the marketing system of our country.
This paper focuses on the flaws the marketing system has in our country. Both in the goods markets and services markets, marketers are still maintaining traditional approaches. It is high time that these approaches are modified.
These faults could be overcome by adopting some modern strategies in the marketing plan. Some recommendations are given at the end of the paper that can help the marketers to eliminate the defects.
The report has ...view middle of the document...

1.2 Objectives of the Study

General Objective
This report is prepared primarily to fulfill the term paper requirement of the course Marketing Management at MBA (Evening) at Dhaka University.

Specific Objective
Every study is carried out with some basic purpose. The main objectives of this study are as follows-
 To discover the defects of marketing system in Bangladesh.
 Search for solutions to resolve the defects.

1.3 Limitations

While preparing this report several difficulties had to be faced that hampered the quality of this report. The findings could have been better if these limitations could have been overcome. Although the obstacles might seem less in number but still the hindrances created by this small group was massive which has stopped to produce the quality of the report at the desired or optimum level. The obstacles those were faced while preparing the report are as follows-
 The comprehensiveness of the topic.
 Time Constraints.
 Lack of sufficient due data.

1.4 Methodology

The study has been conducted mainly based on secondary data. The main foundation of the study has been laid with the help of secondary data such as articles, websites, documents, journals etc.

2.1 Definition of marketing
Many people think of marketing only as selling and advertising. And no wonder—every day we are bombarded with television commercials, newspaper ads, direct-mail campaigns, and sales calls. However, selling and advertising are only the tip of the marketing iceberg. Although they are important, they are only two of many marketing functions and are often not the most important ones.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
Marketing is often performed by a department within the organization. This is both good and bad. It’s good because it unites a group of trained people who focus on the marketing task. It’s bad because marketing activities should not be carried out in a single department but they should be manifest in all the activities of the organization.
Marketing’s key processes are: (1) opportunity identification, (2) new product development, (3) customer attraction, (4) customer retention and loyalty building, and (5) order fulfillment. A company that handles all of these processes well will normally enjoy success. But when a company fails at any one of these processes, it will not survive....

Other Essays Like Marketing Defects

Case Study - Hank Kolb

1040 words - 5 pages not on the quality control of their product. Lastly, Hank had noticed from the marketing division that greasex was rushed in to the market in order to beat their competitors and created a huge back orders for greasex as the production line could not support the demand. As a result, the quality control of greasex was neglected as a slight deviation from the design specification will be acceptable and not focusing on consumer oriented. Below is

Six Sigma Essay

1134 words - 5 pages Originally developed by Motorola, Inc. and Allied Signal and adopted by General Electric Co. in 1995, thousands of firms now use six sigma methodologies. Six-sigma is simply a data- driven approach for eliminating defects from any process. Discuss.The history of Six-SigmaThe roots of Six Sigma as a measurement standard go back to Carl Frederick Gauss (1777-1885) who introduced the concept of normal curve. As history would seem to have it, the

A Study on the Effectiveness of Training Program of Employee

600 words - 3 pages ABBREVIATIONS APEDA - Agricultural and Processed Food Products Export Development Authority EXIM - Export Import KCMMF - Kerala Co-operative Milk Marketing Federation KLD - Kerala Live Stock Development MMD - Milk Marketing Board PFA - Prevention of Food Adulteration TRCMPU - Trivandrum Regional Co-operative Milk Producers Union ERCMPU - Ernakulam Regional Co-operative Milk Producers Union MRCMPU - Malabar Regional Co-operative

Parker Earth Moving Company Consulting: Session 1

785 words - 4 pages days a week. To meet the needs of introduction of the new product called the Ultramover, the company president has asked us to increase production to about thirty thousand units.Based on this data we can determine that PEMC has a production requirement of thirty thousand units for the first quarter. At the same time the company also wants to minimize losses related to defects in production while maintaining its good reputation.Based on research

One Stop Shop (Phone Zone)

4863 words - 20 pages interest to consumers, with an eye toward new way of marketing and a quick repair development. Marketing communication and influence, phone zone plan to measure brand awareness before, during, and after our advertising and direct marketing campaigns to determine the effectiveness of each medium in reaching the targeted audience and stimulating the desired response. We also identify product defects or other issues that require

Delta Plastics a

911 words - 4 pages Harrison want to ensure that the marketing of the new product is correct and that the customer will have a product that is true to the brand the marketing team has portrayed. “Process quality deals with designing a process to produce an error free product,” (Reid and Sanders, 2010). Again, De Costa and Harrison want to create a product and a process to produce an error free product. George Chadwick, Director of Marketing, disagrees and argues that

Skoda Essay Plan

973 words - 4 pages wrong and who was to blame more quickly. Also leads to the problem being fixed more quickly. ‘number of defects fell from fiver per car to less than one’ and skoda began to make profit showing this technique was working. * Product -not so much focus on quantity but focus on improving quality and quality control measures -Czechs were using spare parts from what was available but VW made it adopt the idea of using the best parts even if this

Mc Donals

1982 words - 8 pages fast food market. McDonalds has a menu which in some form or another sets to make all segments of demography its target audience. However in recent decades, McDonald’s have had some controversial advertising campaigns which have had a negative effect on the company (BBC, 2005). This case study seeks to establish the role Mc Donald’s marketing tactics in relation to the company’s success. It will also demonstrate the defects of their marketing

Final Paper

559 words - 3 pages financial and marketing perspectives (Miller, 2008). The most frequently used measurements are customer required cycle time, takt times, transit time, on time delivery, freight costs, claims percentage, monthly inventory and supply, and defects per million prospects. Selecting just a few areas to measure is not efficient every aspect of the supply chain must have some type of metric to get the whole picture. Customer service, transportation

Total Quality Management

2484 words - 10 pages possible solutions to the problems at hand, and ways in which to better the business, maximizing profits. A detailed Total Quality Management System as well as marketing and research and development advice is provided to help combat the company’s recent drop. The quality issues facing this restaurant can be addressed by the implementation of a Total Quality Management (TQM) programme. A TQM is used to perfect a process, to gradually improve

Osm Ch1 Answrs

1342 words - 6 pages STUDY OUTLINE FOR CHAPTER 1 INTRODUCTION TO Operations Management 1. Operations management is: The management of systems or processes that create goods and/or provide services 2. What are the three basic functions in business organizations? 1)Marketing 2)Operations 3) Finance 2. A supply chain consists of A sequence of activities and organizations involved in producing and delivering a good or service 4. What is meant by the

Related Papers

Crosbys Four Absolutes Essay

1521 words - 7 pages € (Ord K. at al, Unit2, p7). Contribution of MD to deliver ‘the zero defects’ performance-standard is secured firstly by appropriate selection of quality/marketing personnel needed to implement and maintain the quality system (QS) in marketing. The adequate training of hired personnel is a further important task towards zero defects performance. The basic idea here is that quality must be ‘built in’ rather than inspected. The quality

Hello World Essay

688 words - 3 pages Week 1 Notes The four Ps are people, product, project, and process. The people are the project stakeholders. The stake holders can consists of the business manager, the project manager, programmers, development team, and end users. The business management normally consists of senior management (VP, President) and marketing (product manager). The project managers are responsible for tracking and controlling the progress of the project

It Doesn’t Really Matter What Business You Are In, Planners Outperform Non Planners.” Smith, B.D. (2003)

4010 words - 17 pages 1.0 INTRODUCTION. This assignment examines the citation “it doesn’t really matter what business you are in, planners outperform non-planners.” Smith, B.D. (2003) in relation to marketing planning at the Hotel paradise located in Ghana. It initially explores the definition of marketing planning, its advantages, disadvantages and reasons for its practice. It then proceeds to an examination of the hotel’s background, its activities and then

Business Applications1 Essay

997 words - 4 pages issues to the forefront for organizational managers. These issues include software defects (bugs), software evaluation and selection, licensing, open systems, open-source software, and software-as-a-service. Selection Process The software evaluation and selection decision is a difficult one because it is affected by many factors. The following table summarizes these selection factors. The first part of the selection process involves