This website uses cookies to ensure you have the best experience. Learn more

Marketing Management Resort Essay

1584 words - 7 pages

Hummingbird Resort is a luxury resort located along the Placencia peninsula featuring twenty air conditioned rooms, five spacious apartments, a conference room, business center, tour desk free high speed wireless internet connection, cable television with over a hundred and twenty channels, spa, salon, bar, restaurant, laundry services, gym, swimming pool and beachfront access overlooking the Caribbean Sea. Hummingbird Resort has six cement two flats structures with one building which houses the restaurant and bar with an open air balcony catering to who loves the natural atmosphere as they dine. The value proposition offered by Hummingbird Resort is a luxury experience while ...view middle of the document...

(Pacheco, 2007) The four stages in the PLC include introduction, growth, maturity and decline as shown in the diagram below.

Since in the introduction stage my product is new to the market, considerable time, effort and financial resources must be invested to create awareness of the product. There is limited/no real (net) profit as the heavy financial investment will only reap the rewards after years in business. Heavy emphasis will also be placed on the promotion and distribution. Therefore:
- Media familiarization trips will be conducted to showcase the new product on the market
- Belize Tourism Industry Association / Belize Tourism Board familiarization trips will be used to draw attention to Hummingbird Resort from the primary destination marketing organizations
- Travel agents / tour operators shall be invited to view the product
- Trade shows participation will be used to reach the international travel agents and tour operators
- Introductory pricing will introduced to stimulate product trial
- Preferential rates will be offered for follow up nights for 1st 50 clients staying at the resort
- Brochures will be placed at tourism information centers countrywide
- Flyers will be inserted into popular local newspapers
- Electronic interactive brochures will be created for mobile devices
- A social media page will be launched and regularly updated
- Traditional print media (magazines) catering to upscale travelers will be used
- A user friendly web page will be created with online booking capabilities

Creating a web page will be my major initiative. The homepage will feature the different services and amenities available to showcase the overall product offer with substantial images (photos and videos) and detail about of the objective and mission of the resort and its location. Online reservation will be available in order for direct sales to consumers. An ad highlighting the resort will be strategically placed in the “Destination Belize” which is an international magazine produced yearly by Belize Tourism Industry Association (BTIA) with wide circulation in the travel industry. Advertisements will be made on the local radio and television stations offering special deals to groups and a 25% discount to the first 50 guests. In the first six months a 25% discount will be given to a family of four or more. Flyers and brochures will be distributed to embassies, consulates and the local chambers of commerce.
The owner of the resort will also become an active member of business and tourism industry associations to network and develop business to business relationships. Hoteliers in the various districts will be contacted to foster a relationship in recommending each other resort for those touring the country.
Every room will be supplied with visitor feedback forms. These will solicit feedback not only on customers’ level of satisfaction but on their sources of information as well. The latter is to gather data on...

Other Essays Like Marketing Management - Resort

West Indies Yacht Club Resort Case

3518 words - 15 pages Hello Mr. Johnson During the past few Christmas holiday weeks, we took the opportunity to interact with employees from five different departments. We are here to show you the problems and root causes that the resort faces. At this point in time, learning more about the root causes can help you overcome the problems faced by the resort now and to improve your management efficiency in the future.\ In the short term however, as the Christmas

Article: “Online Brands Set Off on New Marketing Journey”

971 words - 4 pages world brand extension and promotion. References 1. Barnett, M. (2011). Marketing Week. Online brands set off on new marketing journey. 2. Kotler, P., & Armstrong, G. (2011). Principles of Marketing, Fourteenth Edition. Designing a Customer-Driven Strategy and Mix, pp. 212-550. 3. Lee J., Larry P., & Manoj K. (2010). Operations Management, Ninth Edition. Managing Inventories, pp. 434-469

Business Plan

871 words - 4 pages Singapore from 0.86% in 2001 to 0.89% in 2011. This illustrates that with effective marketing, superior product and proper management we will reach and exceed our projected sales goals. Figure 2. Worldwide Market Potential Impulse Ice Cream, Singapore, World Outlook Report (2006-2011) Target Market Segmentation Gelatissimo products are often featured in Female lifestyle magazines such as Cleo, Simply Her and Shape. The target market includes

Medical Tourism

573 words - 3 pages Running head: Global Marketing Research Medical Tourism School of Business MBA 612 Executive Summary This paper explores the medical tourism that has developed as a result of global marketing and public access. Global health care has developed into a large arena in which patients choose where to have procedures performed. Planned surgeries don’t have to be boring procedures any longer. A person can plan a medical vacation and heal

Matrix Management

2410 words - 10 pages resort development division. The hotel division is managing an hotel The Andaman, at Langkawi Island, Malaysia. Meanwhile, the resort development division is developing the integrated resort - Treasure Bay at Bintan Island, Indonesia. The company has eight departments which are the human resources, marketing, finance, administrative, purchasing, engineering, project and information technology departments. Each department is head by general

Marketing Reflects the Needs and Wants of Society

4650 words - 19 pages marketing is effective, marketers are able to bypass human’s ability to resort to conscious control. Therefore Kirkpatrick (1986) argues that subliminal marketing refers to an ability to ‘acquire awareness of something that is below our awareness threshold’. The argument therefore rests on the notion that marketers cannot acquire awareness of something that is unaware to begin with. If we concede that subliminal marketing has the ability to

Tourism Marketing for Sustainable Development

3561 words - 15 pages visual and Tourism Marketing for Sustainable Development physical pollution. There is a trend to produce advertisements that aim to shock, and there are others that offend. “Marketers have made extensive use of sexual imagery and language to promote tourism products and destinations, as any perusal of a conventional 3S (sun, sand and sea) - resort brochure will confirm. The imagery ranges from overtly sexual displays (e.g. micro-bikini clad

Baderman Island Enterprise Technologies

2443 words - 10 pages Enterprise TechnologiesBaderman Island is an all-inclusive resort consisting of two golf courses, three hotels, a convention center, multiple restaurants and gift shops, and a spa (University of Phoenix, 2009). The three business areas of opportunities presented in this paper using enterprise technologies includes supply chain management, enterprise resource planning, and customer relationship management. Opportunities, justifications, and uses

Mednet Case

1024 words - 5 pages exclusively." AmanResorts was a luxury resort hotel management company with corporate-branded properties located in remote natural settings. Its core followers, nicknamed "Aman Junkies," prided themselves on collecting Aman experiences and generally rejected the other luxury corporate brands. Aman resorts sold the promise of pure, unadulterated quiet. It offered a consistent service formula with healthful, uncomplicated food; Asian-themed spa

British Airways

1554 words - 7 pages impact on the customers as well. Reference: British Airways Home, History and heritage. [Online] Available at :< http://www.britishairways.com/travel/history-and-heritage/public/en_gb> [Accessed 16 May 2013] British Airways Home, Information. [Online] Available at :< http://www.britishairways.com/travel/informationhubpage/public/en_gb?source=MNVINF1more_information&link=main_nav > [Accessed 17 May 2013] Dahlen, M., Lange, F. and Smith, T., 2010. Marketing Communications a Brand Narrative Approach. West Sussex: John Wiley & Sons. Trehan, M. and Trehan, R., 2010.Adevertising and Sales Management. New Delhi: V.K

Marks & Spencer

2736 words - 11 pages the justice of the premium currently being won by Disney and its strong management team which have obviously impressed investors and customers of its products alike. Company Analysis and Major Product Prospects According to Standard & Poor’s corporate overview of The Walt Disney Co., theme parks and resort compromised about 30% of fiscal year 2007 revenues, while media networks compromised 42% of revenues, studio entertainment compromised

Related Papers

Current Ethics Paper

1037 words - 5 pages law but moral issues are basic right and wrong choices management, employees, and customers faced daily. Substandard Equipment Baderman Island Resort is a self contained island that has three hotels over a 1000 sprawling acres with beautiful beach views, golf courses, botanical gardens, convention center, art gallery, and spas. The problem is when the resort was built; the original plans were for a smaller island with fewer hotels, and less

Cabo San Viejo Business Case Short Paper

954 words - 4 pages Cabo San Viejo Resort February 10, 2015 | Advanced Marketing Management | Executive Summary The purpose of this paper is to discuss and analyze the opportunity of implementing a rewards loyalty program in the Cabo San Viejo resort and Cabo San Viejo day spas. Cabo San Viejo Company Background Dave and Florence Blumenthal founded Cabo San Viejo Resort in 1977. The resort was built on the site of a former peach orchard in Palm Springs

Term Paper Hospitality Marketing

3797 words - 16 pages opened for visitors. Add Disney Land project that large scale by the U.S. corporate investment in tourism in Mui Ne has been licensed, while adding a project to build large-scale resort on 200ha area in Saigon Phu Quoc is also called investment performance. The problem is becoming more important and urgent today as Vietnam still lacks in range management, lack of professionalism in marketing images to promote tourism and business advantages Sea

Digital And Social Media Marketing Essay

2579 words - 11 pages ------------------------------------------------- Digital and social media marketing STRATEGIES at sandal resorts international Submitted by: Isaiah Shavaun Hippolyte Submitted to: Mr. Ian Embury Date: 16 March 2016 B.A. (Hons) International Hospitality Business Management University of Derby Online Digital and Social Media Marketing Word count: 2000 Submitted by: Isaiah Shavaun Hippolyte Submitted to: Mr. Ian Embury Date