February 20, 2013
Marketing mixture is required for an organization to plan and implement all new marketing strategies and tactics. There are four important elements in planning a marketing mixture: product, price, place, and promotion. Each of these elements are vital in developing, and implementing the plan. In this paper, one can see how Merry Maids implemented a plan to increase new customer accounts. The cleaning industry is bigger than most people may think. Although it is not something that all families can afford in today's economy, there are many people that have these ...view middle of the document...
Promotion means activities like personal selling, word of mouth, advertising and other activities that merit the product or service and persuade the consumer to buy the product or service. Affect on Marketing Strategy
Each of the four elements of the marketing mix will have an affect on the organization's marketing strategy and tactics. The following will look a little into how product, price, promotion and place affect Merry Maids marketing strategies and the tactics they use. The product that Merry Maids sells is house cleaning, although not everyone thinks they need help in this area of their everyday lives, many actually do. Merry Maids must develop a successful marketing strategy in order to compete with the other companies that may be in the same area that they cover. Thus, the owners and managers of this company must do their research and learn as much as they can about the surrounding area and also the competing companies near them. The price of the Merry Maids product varies due to many factors like services requested or the size of the house in question. Merry Maids has actually found a program the they use to bid on the services that a consumer requests. This program plugs in the requests of the customer, the size of the house and the extra services that may have been requested and pulls up a bid for the manager to give the client. Place affects Merry Maids in a few ways, since place can mean transportation, channels, coverage and location. In order for Merry Maids to be successful they must take into account all of these. In order to get to the houses, the employees of the company must have reliable transportation. Frequent inspections of the cars the employees drive would help in keeping the transportation to the houses of the consumer running smoothly. Lastly, Promotion can have the greatest affect on this particular company. If the people who are employeed for Merry Maids do not take pride in their job, it will show and complaints and lost customers will happen frequently. Word of mouth is one of the greatest forms of advertisment for this company and if the employees do not do the job they have been trained to do in the manner they were trained to do it then the customer will spread the word that this company does not do a good...