Organization's success follows a marketing plan, process and strategies to achieve maximum product awareness and make their product or service in the top of any industry to achieve revenues needed to make an organization reach maximum profits. The industry the organization is part of plays an important role too, because depending on the market saturation or not, makes the organization creates a larger plan causing to spend more than in other industries adding additional costs to the final product or service.
The marketing mix describes the combination of the four inputs which constitute the core of an organization’s marketing system (Stanton, ...view middle of the document...
The place is commonly known as distribution is the combination of decision relating to: distribution channels, storage, location, inventory, and transportation.
These four elements of the marketing mix are co-equal, interdependent and essential (Jain, A).
T-Mobile USA, is a service organization, it is in the mobile telecommunication industry, and it is one of the four national carriers in the United States. Creating an effective marketing plan is the key to the success of such a large organization which competes very closely with the other three national carriers. It needs to have a very detailed plan which is starts with the four elements of the marketing mix.
T-Mobile USA product is to provide wireless voice, messaging, and data services capable of reaching over 293 million Americans where they live, work, and play (T-Mobile.com/Company). The personal coverage the organization provides is their product element of the marketing mix. Competing very closely, with only three other national carriers and with a strategy to reach the entire country, makes their product mix innovative and creative in every step of the process to attract both individual and business customers.
Place mix for T-Mobile USA is mostly spread around the country with the company stores to attract walking customers to learn more about their products or services. T-Mobile USA also partners with what they call Premium Dealers, which are not direct company owned stores, but the organization supports these privately owned stores with the same process of company owned stores. These dealers are not allowed to sell other providers products and services. They also are online via T-Mobile.com, To reach the ever growing market of online buyers, which preferred not to go to a store. T-Mobile also sell their services at indirect dealers stores, which are privately owned, and usually carry all the other carriers services, but do not receive the same sales support the premium dealers receive.
T-Mobile USA price mix is an aggressive strategy to place the organization as the low-pricing carrier to try to achieve a gain in the market share...