This website uses cookies to ensure you have the best experience. Learn more

Marketing Plan Essay

1962 words - 8 pages

Marketing Plan
Melissa Nique
BUS620: Managerial Marketing
Instructor Sharif Muhammad
March 25, 2012

Company Overview
Educational institutions have been the critical piece in a person’s career for a long time. More people are taking advantage of an advanced education to increase their pay and positively impact their careers. Campuses are growing larger every day to accommodate changes in technology, enrollment, and the demand for better education. An online MBA program will help the university alleviate the current space issues and increase the admissions.

Executive Summary of Marketing Plan
In recent years enrollment into online MBA programs have increased. Increasing ...view middle of the document...

For this reason, marketing will be primarily focused on people who need this convenience in order to be able to further their education. The people needing this convenience most would be working parents. Many working parents are unable to quit working in order to attend a regular brick and mortar educational institution due to needing an income to survive. It may also be hard for them to attend night classes as this would interfere with their family time. For this type of student, the benefit of having a flexible schedule will be the biggest draw. Many times they have numerous family obligations to contend with and the ability to schedule their study and homework time around their family obligations will appeal to them.
Another large group that an online MBA program would appeal to would be working professionals. This group of possible customers are already working in their field of choice and do not want to leave their current positions to pursue an advanced degree. They would benefit from having the additional education to further their careers, but do not necessarily want to put their careers on hold in order to obtain it. They also will benefit from the ability to schedule their education around work commitments, such as business meetings and travel requirements. Another advantage of an online program is the ability to relocate for work if need be without having to change educational institutions (Lytle, 2012).

Description of Competitors
With the increase in online learning facilities, the competition has become very fierce. There are three main forms of competition that are faced. The first is the brick and mortar campus. This form of competition lacks appeal to our target market as we are targeting potential students for whom a regular classroom structure and schedule will not work for.
The second form of competition is from programs such as Kaplan College and University of Phoenix. These competitors have brick and mortar facilities, but they are not of the scale of major universities. The majority of their programs are offered through online platforms. Generally, the degrees earned through these institutions are not as highly desired as those earned through typical college settings. We can appeal to potential customers by highlighting our accreditations and standards of education as compared to these types of institutions.
The final form of competition comes from other universities similar to ours. These are other brick and mortar universities offering an online MBA program option. Like us, they are accredited institutions. In order to compete with these, we will focus on our pricing strategy and service quality. By maintaining aggressive pricing policies and offering exceptional service, we will be able to maintain an advantage over these competitors.

Description of Product or Service
We currently maintain a brick and mortar university institution. We have in recent years expanded our...

Other Essays Like Marketing Plan

Marketing Plan Essay

5546 words - 23 pages Digital Marketing Plan Hair mechanix beauty salon Digital Marketing Plan Hair mechanix beauty salon DiiyMilea Crafton, Ericka Ellison, Patrick Mendez, Wail Zaki Nawawi Sr, Arisa Obana, Rico Zimmermann December 03 DiiyMilea Crafton, Ericka Ellison, Patrick Mendez, Wail Zaki Nawawi Sr, Arisa Obana, Rico Zimmermann December 03 Table of contents I EXECUTIVE SUMMARY 1 II COMPANY OVERVIEW 1 II.1 ORGANIZATION 1 SITUATION ANALYSIS 1 MISSION 2

marketing plan Essay

3105 words - 13 pages  Company G 3-Year Marketing Plan Assessment Code: VZT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 8 Market Objectives 9 Product Objective 9 Price Objective 9 Place Objective 9 Promotion

Marketing Plan

3667 words - 15 pages | SFC Marketing Plan | E 103- TA Marc Jutras | | Jenny Phuong, Gin Fu, Kanwar Chawla, John Zhang | 4/10/2014 | | Table of Contents Executive Summary 2 Situation Analysis 3 Internal Environment 3 External Environment 3 Insights 4 Marketing Objectives 4 Marketing Strategies 5 Segmentation & Targeting 5 Positioning: 6 Market Mix 7 Product Strategy 7 Pricing Strategy 7 Promotion Strategy

Marketing Plan

4728 words - 19 pages Proposed Marketing Plan for Introduction of Multi-functional Remote Device of JKL Plc, UK. Section 1: Introduction and Background This report entails the development of a marketing plan for the launch of a new product, a Multi-functional Remote Device (MRD), to be presented to the Investment Committee of JKL Plc. JKL Plc is a large London headquartered multinational FMCG with operations spanning 16 countries across the world. Its turnover for

Marketing Plan - 4668 words

4668 words - 19 pages So U: Marketing Plan Robin Postell June 7, 2014 MBA Fulfillment in the Requirement for MKT 500 Strayer University Dr. Issac Owolabi, Ph.D. TABLE OF CONTENTS I. Executive Summary II. Mission Statement III. Branding, Pricing, and Distribution IV. Company Major Competitor V. Differentiation Strategy VI. Leader or Follower VII. Macro-Environmental Issues VIII. Predicts Trends and Formulate Strategy IX

Marketing Plan - 4871 words

4871 words - 20 pages one business and this business alone. Pet Palace’s unique selling proposition is to give a free dental cleaning every time the pet is seen or a habitat analysis for pets who do not need a dental cleaning like reptiles or fish. The integrated marketing communication plan includes Facebook advertising along with Facebook give aways, ads in the local newspaper, flyers at local churches and pluggers to put on cars at the local supermarket. I chose

Marketing plan

3152 words - 13 pages MKTG 2005 Marketing Management Marketing Plan Joyful Market Instructor: Dr. Candy Ho Group 3 Law Chiu Yee, 13209434 Zhang Xiaoshuang, 12050822 Ou Yangqi, 15205053 Lam Yuk Ling,12207721 Wong Lok Man, 12013463 3rd December 2015 Content Page Executive Summary --------------------------------------------------------------------------------- 2 Company Description

Marketing Plan - 4780 words

4780 words - 20 pages MP-APPENDIX B STUDENT MARKETING PLAN FOR “BAGELS BY THE BAY” A Marketing Plan Presented by: Jamie Johnson And Amy Smith Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company

Marketing Plan - 5143 words

5143 words - 21 pages Marketing Plan for Dry Syte Wiper Blades for Semis MKT/421 Marketing Plan for Dry Syte Wiper Blades for Semis Organizational Overview Dry Syte was started in 2014 by former commodity relocator’s, also known as semi drivers. The focus of the company is to provide quality yet affordable products. The products we specialize in are for the sole purpose of keeping the windows and mirrors clean and clear for those that drive 18

Marketing Plan - 611 words

611 words - 3 pages Marketing Plan #1 Douglas A. Stanford Principles of Marketing June 20, 2014 Target Audience The Amazon Kindle Fire – sized somewhere between an iPhone and an iPad and with an irresistibly low price, the Kindle Fire has real appeal for anyone on a low income, particularly young people and students, who want a tablet that does a lot but doesn’t retail for a lot. For regular Amazon customers, the Kindle Fire tablet is also a dream come true

Marketing Plan - 3039 words

3039 words - 13 pages Marketing Plan Assignment Marketing Management Table of Contents Marketing Situation 4 SWOT Analysis 5 Objectives and Issues 6 Marketing Strategy 7 Value Proposition 7 Segmentation 7 Targeting 7 Positioning 8 Actions 9 Website 9 Outbound Media Messaging 9 Social Media Promotion 9 Specific Initiatives 9 Budgets, Assumptions, & Risks 10 Controls 11 Appendices 12 References 14 Introduction The Marketing Plan to

Related Papers

Marketing Plan Essay 1132 Words

1132 words - 5 pages The Marketing Plan Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detained plan, any business will be better prepared to launch a new product or build sales for existing products. Non-profit organizations also use marketing plans to guide their fundraising and outreach efforts. Even government agencies put together marketing plans for initiatives

Marketing Plan Essay 1232 Words

1232 words - 5 pages SAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been

Marketing Plan Essay 737 Words

737 words - 3 pages Marketing Plan Goals of This Sample Marketing Plan In one year: • Increase subscribers to The Marketing Minute tenfold • Increase web site traffic tenfold • Double overall revenues (at least), with the majority coming from product sales and the rest from misc. payments. Ex. Selling Ad space on our site. Overall Strategy for This Sample Marketing Plan We will increase traffic and multiply revenues through: • Improving search engine

Marketing Plan Essay 5538 Words

5538 words - 23 pages Restaurant Marketing Plan MoonLight Memories Diner Marketing Vision MoonLight Memories Diner is a place for family togetherness organized around a common love of the traditional American diner and the simpler times of the '50s and '60s. MoonLight Memories Diner transcends a typical theme restaurant by putting real heart into customer service and the quality of its food, so that its unique presentation and references to times past are