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Marketing Plan Essay

5143 words - 21 pages

Marketing Plan for
Dry Syte Wiper Blades for Semis
MKT/421

Marketing Plan for Dry Syte Wiper Blades for Semis

Organizational Overview

Dry Syte was started in 2014 by former commodity relocator’s, also known as semi drivers. The focus of the company is to provide quality yet affordable products. The products we specialize in are for the sole purpose of keeping the windows and mirrors clean and clear for those that drive 18 wheelers. Until now, side view mirror wipers for semis has been non-existent. The product is designed to meet the need of the drivers with the specific truck he or she is driving. Though the concept is the same for all wipers, these wipers are ...view middle of the document...

There is little to no know competition in the side-view mirror wiper business. Therefore, it gives Dry Syte a huge boost in possible sales with no competition. Another strength is that there is an actual need for this product in the trucking industry. The weakness for the company would be getting……The opportunity for the company would the potential in getting the product to move globally. The opportunity could also mean that some cars owners would also eventually like the addition. Which could result in a very large profit for the company. A threat would be other highly know wiper companies joining in on the side-view mirror wiper venture.
* Strengths-Dry Syte is a company that is very compassionate about their products. Dry Syte biggest strength is the ability to reach many truck drivers and truck owners to market and sell wipers to.
* Weaknesses-Being able to reach many more truck drivers and owners.
* Opportunities-To be able to reach so many different truck drivers and owners of trucking companies.
* Threats-There are many threats with Dry Syte and its wiper blades. There are many different companies that sell wiper blades. Breaking that barrier to reach the top is difficult with these threats.
Competitor Analysis
After much research, it was determined that there is a need for wiper blades for side mirrors on a semi. Being able to see from the side mirrors is very important to any driver of any vehicle and since a semi does not have a rearview mirror, they depend solely on the side mirrors to assist in navigating, especially when backing up. Not being able to use the side mirrors, for a truck, is very dangerous so lessoning the inability to see when there is rain or snow is of major importance. The truck driver’s inability or blocked view is also a danger to other drivers on the roads. These particular wipers will be an asset when there is a snow or rain storm to everyone on the road for the reasons previously mentioned. The need that will drive the purchase is having the ability to see the road which will help in lessoning the possibility of not missing a deadline.
The products being sold by Dry Syte are wiper blades with the current focus on wiper blades for side view mirrors on semis. Wiper blades is in the custom accessories category and are custom made wiper blades. These wipers are made specifically for the brand of truck that it is needed for. The wipers are designed to meet the needs of the individual driver as too how they want the wipers to fit. For example, a driver might need the wiper to clear off a larger area of the mirror than another driver wishes to have cleared off. Also, trucks do not have the same size side mirrors and some drivers add extra mirrors on the sides to assist in the backing process. These are considered custom because the measuring is done for the specific truck and mirror it is to be used on.
Segmentation
Market segmentation provides businesses with the...

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