Marketing Plan For Bosh Washing Machine

5515 words - 23 pages

Marketing Plan of Bosch Washing Mechine
1.0 Executive summary
2.0 The Company Background
3.0 Situation analysis
4.1 Industry analysis - Porters 5 forces
3.2 Macro environment analysis - PESTEL
3.3 S.W.O.T analysis
4.0 The marketing plan
4.1The company mission statement
4.2 The company Vision
4.3 Objectives
4.4 Strategies
4.5 Segmentation
4.6Target markets
4.7 Positioning strategy
5.0 Ansoff matrix
6.0 BCG matrix
7.0 Marketing mix
8.0 Implementation plan
9.0 Control mechanism
1.0 Executive summary
Bosch Group is the leading global supplier of technology and services ,in the area of automotive and industrial technology ...view middle of the document...

In conclusion ways to implement these strategies where also discussed.
2.0 The Company Background
Bosch has been active in the United Kingdom since 1898, when Robert Bosch opened his first overseas office in London. Nine years later the Bosch Magneto Company Limited was founded with premises just off London’s Oxford Street. These beginnings have laid the foundations for a long-term business strategy in the UK, resulting in Bosch’s position as one of the UK’s largest European investors, in addition to being a significant manufacturer and exporter. 
The UK headquarters is based in Denham, Buckinghamshire, and houses the majority of Bosch’s sales and distribution activities in the UK. Bosch in the UK employs around 5,000 people with other major facilities in St Neots (headquarters of Bosch Rexroth), Worcester (Worcester, Bosch Group), Stowmarket, Suffolk (Bosch Lawn and Garden Ltd) and Glenrothes in Scotland (Bosch Rexroth, manufacturing plant of hydraulics). Bosch and Siemens Home Appliances Ltd (BSH Ltd), a 50/50 joint venture between Bosch and Siemens, is based in Milton Keynes.
The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of 38.2 billion Euros in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3.5 billion Euros for research and development, and applies for some 3,000 patents worldwide.
3.0 Situation analysis
4.1 Porters five forces analysis
The porters Five forces analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PESTEL analysis, but tends to focus on the single, stand alone, business or SBU (Strategic Business Unit) rather than a single product or range of products.
Five forces analysis looks at five key areas namely the threat of entry, the power of buyers, the power of suppliers, the threat of substitutes, and competitive rivalry to analyse the industrial competitiveness of Bosch group.
THREAT OF NEW ENTRANTS | MEDIUM | 1. An established brand, Key player in white goods industry 2. BOSCH promotes development of innovative technologies and Invests heavily in R&D In regards to the uk and Eu energy saving policy. 3. Access to distribution channels 4. Capital requirements 5. Absolute cost advantage 6. Economies of scale 7. Loyalty due to longevity and high quality. Low buyer propensity 8. Economies of scope. B2B and B2C. 9. Slow industry growth 10. Proprietary learning curve |

Other Essays Like Marketing Plan for Bosh Washing Machine

Marketing Plan for Smoothie Drink Essay

5592 words - 23 pages FruitLift’s Marketing Plan Picture of various fruits Picture of various fruits Yesenia Haro, Gabi Radanava, Dylan Nein Marketing 230 Section 1 Introduction to Marketing Professor Gary L. Hunter April 15, 2012 Illinois State University Executive Summary The following report analyzes the product FruitLift that we created for this project. The purpose of this project is to determine what factors influence successful marketing. We also determine

Marketing Plan for Auntie Annes Essay

2857 words - 12 pages Marketing Plan for Auntie Anne’s By Mark Skop Background The company was founded in 1988 by Anne and Jonas Beiler. They had bought a market stand in a farmers market in Dowingtown PA to sell pretzels and lemonade. They originally wanted to generate an income so that they could give back to the community by giving free counseling services to families and couples. However, after some experimentation, Anne and Jonas created a pretzel that

Marketing Plan for Guitar Hero Brand

3077 words - 13 pages Running Head: MARKETING PLAN Marketing Plan for Guitar Hero Brand Executive Summary Marketing plan plays a crucial role to achieve organizational goals and objectives. Guitar Hero brand works in music video game category of entertainment industry. To successfully establish business in particular market, it is important for an organization to analyze current situation and trends of particular market or industry. Display themes and

Marketing Plan for Aunt Mabels, Millba as

4086 words - 17 pages expectations therefore it is subject to change. 1.6.2. Expenses Forecast For Millba AS to achieve this objective we believe that the proposed expenses that should be taken into account are 1,875,000 kroner. This includes opening an ‘Aunt Mables’ brand store in Oslo and advertisement costs. These expenses are based on detailed analysis however it is subject to change. 1.7. Controls The table below contains the marketing strategy budgeting plan

Effective Marketing Plan For The iTV Apple

4874 words - 20 pages Marketing Plan Bus 103 Sec 026 Marketing Plan Stage 3 Executive Summary The Apple plans to launch its smart TV in the market of US and China with the capability to provide Internet connectivity and access to online iStore and other media library. With the presence of number of TV manufacturing in the respective market, there is need to propose effective marketing plan for the iTV Apple. This marketing proposal has evaluated the current

Marketing Plan for Cliff Bar, Inc

4023 words - 17 pages Marketing Plan for Clif Bar, Inc. Marketing Management– MM522 DeVry University, Keller Graduate School of Management Professor Gary Myers By: Chameer Moses Table of Contents Executive Summary 3 Executive Summary………………………………………………………………………………………....3 Situation Analysis 3 Market Summary4 SWOT Analysis4 Prioritized SWOT Analysis5 Competition6 Product Offering………………………………………………………………………………....6 Keys to Success

Marketing Plan For SHARP Plasmacluster Air Purifier

7408 words - 30 pages new marketing focus, made explicit in this plan and exclusive for the SHARP Plasmacluster® Air Purifiers in the UAE, renews our vision and strategic focus on adding value to our target market segments; i.e. homes, small and large business offices, hospitals, schools and universities in our local market. Our marketing challenge is to position our product and service offerings as the high-quality, high value-add to the health of the society, our

Develop a Marketing Plan for Launching Monospace in Germany

1377 words - 6 pages environmental hazards and its lower installation time. 1. Importance of Monospace launch for KONE and implications of success or failure The launch of Monospace is very important for Kone. The reasons can be summarized as following – • Value addition – The launch of Monospace will add value to Kone in the form of product differentiation instead of competing on price. It’s an improved product which eliminates the requirement of machine room, consumes

Marketing Plan for Public Wireless Internet Access Points

3958 words - 16 pages Executive Summary Public wireless internet provides accessibility regardless of the consumer’s device and salary range. Technology is becoming an integral part of everyday life and being connected to everything 24 hours a day seven days a week is a necessity. In order to assist with this consumer desire this marketing plan is designed to provide viable solutions for rolling out a nationwide public wireless service that will connect

Undergraduate Marketing Plan for Trojan

1927 words - 8 pages , which encompasses both household and personal care products, and Consumer International, which primarily consists of personal care products such as condoms and home pregnancy tests Trojan Brand Trojan® Brand Condoms are America's #1 condom and have been trusted for over 90 years. Trojan® Brand Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted diseases. Each condom is

Marketing Plan Outline for Term Papers

1179 words - 5 pages After 43 trial days and hundreds of grueling hours of hearing, the Senate sitting as impeachment court have declared Chief Justice Renato Corona guilty. An overwhelming majority of Senators, 20-3, voted for the removal of Corona from office, most of them noting that the top magistrate no longer deserves his post. This makes Corona the first government official to be convicted by an impeachment court. Senators Edgardo Angara, Alan Peter

Related Papers

Silica Sand Washing Machine For Sale

834 words - 4 pages since it alterations the charge of the particles surface as well as Eh effects the chemisorption of collectors on the surface with the particles. Sand washing machine, also termed sand washer, Gold Crusher For Sale In India is washing tools for artificial sand (such as all-natural sand) and other minerals such as gold, iron ore, sand gravel, marble and so forth. It might wash stone powder and residual far from the mixed sands created by sand

Marketing Plan For Vcunique’s Essay

790 words - 4 pages Marketing Plan for VCunique’s VCunique’s is a sole-proprietorship business that has the potential of being established in an area that is known for tourism. This business if specifically for the sale of unique quality items that are designed by unknown artists to the market of the general public. In order to do so, an in depth marketing plan should be published, which will provide an analysis of the market that the products will be

Marketing Plan For Hering Essay

4558 words - 19 pages products, the company should seek a good marketing strategy that is able to convey the intentions of their activities, ensuring financial returns for their business. This report aims to analyze the positioning strategies through a case study on a company that seeks alternatives to differentiate themselves in relation to other offerings in the market and expand its consumer market and create a suggest a strategic plan in communication. The

Marketing Plan For General Electric Essay

3200 words - 13 pages promotions will all be working closely together to assure the initial launch is effective. Measurable data in the initial advertising promotion plan is monitored to gauge numbers for the full production launch.Recommendations:- Launch team implemented with key members from each department (channel distribution, production, operations, sales, marketing, and finance)- Phased production schedule/phased advertising model- Monitor Daily Effective Circulation