This website uses cookies to ensure you have the best experience. Learn more

Marketing Research Kudler Fine Foods

1245 words - 5 pages

Marketing Research of Kudler Fine Foods
In 1998, Kathy Kudler founded Kudler Fine Foods (KFF); two years after growing the branding of KFF Kathy invested in the expansion of building a second location (Apollo Group, 2011). Historically the grocery retailer expanded to three stores within five years. Kudler Fine Foods is a family-oriented neighborhood food retailer operating in Southern California (San Diego), 30 minutes from the Mexico border. The grocery retailer operations caters to customers from diverse backgrounds, such as Latino, Philippines, Asian, Whites, and Blacks as well as military and civilian customers. The business models of Kudler Fine Foods ...view middle of the document...

The founder of Kudler Fine Food understood the importance of building capital to branch out into multiple locations. This required better management of grocery retailer’s human capital (employees), ordering, restocking of products, and expansion of products to customers in different markets. No information found pertaining to the grocery retailer’s strategy for technology enhancements to address any risks, such as security, potential external risks and threats, or areas of opportunities. Failure to incorporate these components opens KFF up for potential risks negatively affecting their bottom-line.
In today’s business environment most businesses incorporate information technology in the framework of their strategy competitive strategy. By doing so they increase their ability to respond to conditions in different markets, reducing to response time for issues possessed to their customers. For example, implementation of an enterprise management system, such as Systems and Applications in Data Processing (SAP) allows businesses to better manage their inventory, reducing stock life, as well as increasing cash flow. Automation of e-commerce products broadens availability of products to customers as well as increases companies’ cash flow. Kudler Fine Food’s receipt for success includes allowing customers to place orders for catering services (Apollo Group, 2011). The proposed plan of integrating customer orders into his or her information technology platform is a competitive decision to compete against other grocery retailers operating in regional markets. This option allows KFF to increase quickly company’s revenue to sustaining their market share by implementing enterprise management software.
From a best practice approach there are two available solutions in implanting strategic information systems, including inward and outward focused. Inward approach is designed to improve company’s competitive position in the marketplace. This is accomplished by the employer reshaping behavior. For example, increasing employer expectations of managing employees’ productivity, fostering a more team-oriented environment, sharing thoughts, and ideals to promote product innovation and customer solutions (Turban). Managing talent and relationships (customers, vendors, stakeholders, employees, and distributors) is an ongoing challenge for any organization. These challenges are met by organizations using information technology as a component to their business plan as well as allowing decision makers to communicate cross-functionally to find solutions to problems affected each department different to rectify or address potential problems in efforts of dissatisfying their customers. Changes in technology present further opportunities for KFF to deliver additional e-commerce type services.
Outwardly focused software applications allow companies, such as KFF to measure upward in company’s external business...

Other Essays Like Marketing Research - Kudler Fine Foods

Kudler Fine Foods Essay

1343 words - 6 pages Kudler Fine Foods PAGE 2 IKudler Fine FoodsUniversity of PhoenixKudler Fine Foods is an upscale store that sells gourmet items for gourmet cooks. Kudler has three separate locations and a solid customer base. However, if Kulder is to expand to more locations and increase the customer base, new marketing strategies need to be developed. Research and development, competitive intelligence and the importance of marketing research will all be

Kudler Fine Foods Essay

1811 words - 8 pages . Researching things such as health of the market, marketing, possible financial information, form and content of competitor markets material such as the Internet. Knowing this information can help keep Kudler Fine Foods competitive. Supply and Demand Analysis The supply available to Kudler Fine Foods is always dependent on their suppliers. For example, any produce Kudler wants to put in their stores needs purchasing from growers, and the growers

Kudler Fine Foods Simulation

971 words - 4 pages the magnitude of competitive intelligence and analysis in the progress of an IMC Campaign for Kudler Fine Foods. Works Cited Kudler Virtual Organization (2006). Marketing Overview. Retrieved on June 29, 2012 from University of Phoenix https://ecampus.phoenix.edu/secure/aapd/cist/vop/index.html

Kudler Fine Foods

766 words - 4 pages Sales and Marketing department at Kudler Fine Foods is initiating a frequent shopper program to inspire customer loyalty and respond to the shopping preferences of their customers. Kudler Fine Foods needs to implement an information business system that is capable of tracking the purchases of customers to reward loyalty points. The information system should have the ability to accumulate points based on purchases that customers will be able to

Kudler Fine Foods Strategy

1694 words - 7 pages Kudler Fine Foods – Strategy “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia. 2002). Kudler has positioned itself to make use of its existing information technology structure, marketing scheme and sales objectives to create a well-known atypical grocer business in their slot market by leveraging the increased changes in the marketplace and shifting

Kudler Fine Foods - 1149 words

1149 words - 5 pages . Right now the catering portion of Kathy’s business is not expanding and being used much because it is not marketed properly. Kathy should be marketing Kudler Fine Foods Catering in party environments. Examples of such are weddings, graduation parties, communions, confirmations, and so much more. In order to get an income surplus of these catering events the catering service must be marketing properly. Kathy should be marketing her services in

Kudler Fine Foods - 1679 words

1679 words - 7 pages Kudler Fine Foods Sonia Shelby MMPBL 502 January 15, 2012 Dr. Patricia Anderson Abstract In the wake of growth, expansion, and overcoming temporary closing some departments for renovations, Kudler Fine Foods (Kudler) made the right business decisions to renovate its store sequentially; thereby eliminating the need to downsize its workforce. Management temporarily relocated affected employees to one of the other stores not under

Kudler Fine Foods - 945 words

945 words - 4 pages demonstrate strong management. A manager that can incorporate Porter’s Five-Force Model is one that recognizes the threats to the company’s profitability and ultimate position in the industry. This paper will explore the management functions of Kudler Fine foods using the Porter’s Five-Forces Model. This paper will also exam the use of technology and the internet and how it affects management. Kudler Fine Foods is a gourmet foods shop founded by

Kudler Fine Foods - 753 words

753 words - 4 pages Running head: Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods Frequent Shopper Program University of Phoenix Abstract Kudler Fine Foods is developing a new Frequent Shopper Program. This program will track customer purchases through the Frequent Shopper Program to award loyalty points for redemption. This paper will discuss the potential legal, ethical, and information security

Kudler Fine Foods - 1499 words

1499 words - 6 pages Virtual Organization Strategy for Kudler Fine Foods For many organizations, strategic decisions play an important role in how the organization plans to expand its business and its profits. There are many factors management must consider before making a final decision as to which approach will provide the most benefits as well as bringing in the most capital. Each approach considered will present strengths, weaknesses, opportunities, and risks

Kudler Fine Foods - 1459 words

1459 words - 6 pages The Company The company is a store name Kudler Fine Foods, supplying the freshest ingredients and the tools enabling their customers to become a gourmet cook. They are a specialized food store with a worldwide selection of vegetables, meats, wines, and cheese, to mention a few. The stores are own by Kath Kudler, became a reality in 1998, and today continues to grow with high expectations offering their customers the convenience of a one-stop

Related Papers

Kudler Fine Foods Marketing Research Essay

1237 words - 5 pages Kudler Fine Foods Marketing Research Shakila Fryer MKT/421 r12 University of Phoenix May 11, 2012 Kudler Fine Foods Marketing Research Developing an effective marketing strategy is very important for Kudler Fine Foods (KFF) to succeed in today’s changing economy. To create an effective marketing strategy, careful research of competitor intelligence and future economic growth is applied to eliminate barriers in expanding services and

Marketing Research Kudler Fine Foods Mkt 421

1122 words - 5 pages initiatives.Additionally, Kudler Foods could use the direct marketing piece as a research tool to determine the number of customers that actually read these promotional brochures, by offering an incentive to customers that bring in the mailer to the store when shopping. In the meantime, Kudler Foods needs to reevaluate their marketing strategy and employ tactics that will address the concerns already offered by customers.Competitive

Kudler Fine Foods Essay 985 Words

985 words - 4 pages Fine Foods is increasing and looking to drive revenue upward while leaving the current prices as set. Kudler Fine Foods is ready to develop changes to increase their revenue . I will discuss in this paper the important elements needed in Kudler Fine Foods goal towards advancement in marketing and the role of using the competitive intelligence tactics. This could include other ways to successfully achieve goals of growth. Marketing Research

Kudler Fine Foods Marketability Essay

1581 words - 7 pages customer more inclined to pay a higher price for a quality brand. The following paper will discuss the strategies and opportunities presented to Kudler Fine Foods as the corporation embarks on a new business venture. Implementing a new sector to a business requires market research and development. The corporation must establish an effective marketing mix, ensure themselves the availability of their product, compare their aggressive pricing to