Marketing Strategies Essay

1197 words - 5 pages

PRINCIPLES OF PERFORMANCE MANAGEMENT

Do a Performance Improvement Analysis
Measure the frequency of behavior (what the individual says or the physical movements made) and the outputs (the physical evidence of completed work produced by those behaviors) prior to any management change. This analysis can be done for just one behavior and output or for many by job category, department and organization. Through this analysis, one measures present performance, establishes standards, specifies why behavior is deficient, calculates the net economic value of improvement after the cost of solutions, and places them in priority order. The result of this analysis is identification of potentially ...view middle of the document...

Give Feedback
Provide feedback on performance to the individual involved and to the individual's manager, supervisor, or group leader, rapidly-preferably immediately-with sufficient information to allow for self-correction. Too often, feedback systems for many key behaviors and outputs are either absent or flawed.

Deliver Positive Consequences
Deliver to each individual positive consequence immediately after completion of the performance of the desired behaviors and outputs. The frequency of an individual's behavior is affected by the consequences that follow it. If the consequences are positive to that individual, the behavior tends to increase; if they are negative, the behavior tends to decrease. Consequences should be delivered for as long as the performance is desired, or until naturally occurring consequences are strong enough to support the behavior. How frequently you provide positive consequences is determined by how often the behavior occurs, the phase of behavior change you are in (causing the first new behavior to occur, changing its frequency, or maintaining it) and the pattern of responses you desire (steady, maximum output, peak for certain periods.

Unfortunately, in many organizations the wrong consequence system is in place. Consequences of desired behavior are often negative or neutral. Undesired behavior may be rewarded. The reinforces are badly delayed. They are delivered only on a group basis (annual company-wide profit sharing). The rewards are short-lived for behavior that is desired long-term. And almost always the positive reinforcement is too infrequent.

MONITORING AND EVALUATING PERFORMANCE MANAGEMENT

Performance measurement analyzes the success of a work group, program, or organization's efforts by comparing data on what actually happened to what was planned or intended measurement. While, Performance management uses performance information to manage organizational capacity and processes: for example, to review programs; assesses and revises goals and objectives; progress against targets; conduct employee evaluations; and formulate and justify budgets. Performance measurement is needed as a management tool to clarify goals, document the contribution toward achieving those goals, and the benefits received from the investment in each program. Therefore, performance measurement (management for results) seeks to assess, verify and demonstrate results, while performance management (management by results) focuses more on experimentation, innovation, process, learning and responsiveness. Thus, performance management helps set agreed-upon performance goals, allocate and prioritize resources to meet those goals, and report on the success in meeting those goals.

Monitoring is defined as a continuing function that aims primarily to provide the management and main stakeholders of an ongoing intervention with early indications of progress, or lack thereof, in the achievement of results. An ongoing...

Other Essays Like Marketing Strategies

Consumer Marketing and Branding Strategies Essay

2147 words - 9 pages Running head: CONSUMER MARKETING BRANDING STRATEGIES Consumer Marketing and Branding Strategies: Product Modification and Pricing Strategy Product Modification and Pricing Strategy Globalization of a product requires developing a strong marketing strategy that includes researching the product’s market position, the required product modifications if any, and the optimal pricing strategy for success in the new market. The following

Corporate Responsibilty And Marketing Strategies Essay

2001 words - 9 pages Corporate Responsibility and Marketing Strategies Apple is a multinational corporation whose headquarters is in Cupertino, California. Apple, Inc. was formerly known as Apple Computer, but was changed in 2007. Apple was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak in 1976. Jobs, Wayne, and Wozniak had a vision. Boone & Kurtz (2013) advised that a vision is an overall idea for how to make their business idea a success. Apple vision

Marketing Strategies Of Maruti Suzuki

1406 words - 6 pages PROJECT REPORT ON “MARKETING STRATEGIES USED BY MARUTI SUZUKI INDIA LIMITED” Date: Place: INDEX SR. NO | TOPIC NAME | PAGE NO. | 1 | EXECUTIVE SUMMARY | | 2 | OBJECTIVE& SCOPE OF THE PROJECT | | 3 | INDUSTRY PROFILE | | 4 | COMPANY PROFILE | | 5 | THEORETICAL BACKGROUND | | 6 | RESEARCH METHODOLOGY | | 7 | DATA ANALYSIS AND INTERPRETATION

The Analysis for the Marketing Strategies

3403 words - 14 pages The analysis for the marketing strategies & practices of Infosys Part A Organization information – Infosys Brief Introduction of the Infosys Infosys Limited (NASDAQ: INFY) was started in 1981 by seven people with US$ 250. Today, Infosys are a global leader in the "next generation" of IT and consulting with revenues of US$ 6.35 billion (LTM Q1-FY12). And it is now the largest IT Company in India with its headquarters in

Strategies In The Sports Marketing Industry

1436 words - 6 pages promoting these teams. The world of sports marketing plays a major role in the U.S. Economy. When trying to gain revenue, sports marketers will use strategies such as specific athlete endorsement and the advancement of technology to maximize profits. Everyone that has a favorite sports team has that one player, who’s jersey they own, autograph they have or have even met them on the sidelines at a game. One of the biggest money makers is the athletes

Marketing Strategies of Domino's Pizza Delivery Service

4585 words - 19 pages Faculty of Business and Information Technology Programme: Bachelor of Applied Business Studies A report on marketing Strategies of Domino’s pizza delivery service TABLE OF CONTENTS Topic page no. Executive Summary -------------------------------------------------- 4. Introduction ------------------------------------------------------------ 5. Service and products details

Marketing Strategies

692 words - 3 pages Product strategy Rear-Vu offers a line of car maintenance services that are offered. We do the simple oil changes, fluid flushes, down to rebuilding the motor of your vehicle if that is what is required of us from our customers. With all of our services we offer a detailed cleaning of the vehicle as well. We clean our customer’s cars for them before they are scheduled to be picked up. Once we perform the services that are needed on the vehicle

Marketing Strategies of an Organization and Its Effectiveness

660 words - 3 pages RESEARCH PROPOSAL Research Topic: Marketing Strategies of an Organization and Its Effectiveness. Using United Bank for Africa as a Case Study It’s been discovered that every type of organization both small and large need marketing to survive and continue in business into the foreseeable future. Even though marketing may not be the reason why an organization was established but it stands at the core of business activities. Every

Kudler Fine Foods: Strategies and Tactics in Marketing

746 words - 3 pages its strategies and tactics marketing | |issues for Kudler Fine Foods. . | Marketing is important to all companies and industries and is essential to Kudler Fine Foods. Marketing is a multiple faceted issue for Kudler in it reflects the value delivered to customers and managing customer relations in a way that is beneficial to the

Effective Offline Marketing Strategies

608 words - 3 pages Innovative Offline Marketing Tips To edge out competitors is always a great challenge among businessmen. The following offline marketing tips are appropriate to the changing preferences and lifestyles of customers: Update Your Catalog Publish a product catalog regularly. Although majority of the products may still be the same, it pays to add a few new products or product variations to arouse the interest of customers. Also, offer

Apple Inc Marketing Strategies

833 words - 4 pages Impact of Apple Marketing Strategy on Consumer Self-concept and How Various Products Appeal to the Different Types of Self In their marketing strategy, Apple Inc capitalizes on their consumer’s self-concept such as their beliefs, opinions, preferences, attitudes and what they think about the Apples brand (Schneiders, 2011). As explained by (Budnikas, 2010), Apple Inc marketing strategy focuses on the customer experience as it is fully aware

Related Papers

Marketing Strategies Essay

4747 words - 19 pages Marketing Theory and Practice MAR11 Monash University Assignment 2 Essay (3000 words) Essay subject: Marketing Strategies Name: Student ID: Wordcount: 3292 1. Introduction In Assignment One trends in the macro-environment were identified that would impact on the development of a road safety product called “Sat-Safe”, a Global Positioning System (GPS) which automatically adjusts vehicle speed to posted speed

Companies And Marketing Strategies Essay

1496 words - 6 pages El Omari Soukaina 03/09/2010 Companies and marketing strategies Companywide Strategic Planning: Defining Marketing’s Role To find the game plan of a company long run survival and growth according to the company’s objectives, situations, opportunities, resources.; we can use the process is called strategic planning. Strategic planning is the process in which we develop and maintain a strategy between the

Strategies Of Marketing Essay

1958 words - 8 pages nutritional products to our consumers while maximizing stake holders' value” VISION STATEMENT “Our vision is to become a fast expanding mega foods company. To achieve our vision, the company will initially focus on dairy by investing a substantial amount in plant, milk collection capability and marketing. We are making concrete efforts to expand in and beyond Pakistan; through strategic international alliances, to eventually become global." OLPER’S

Marketing Strategies And Thier Conceptions Essay

722 words - 3 pages marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Off the Internet, viral marketing has been referred to as “word-of-mouth”, “creating a buzz”, “leveraging the media” and even “network marketing.” It’s a deceptively simple concept: Create a message, send it via e-mail