Marketing Vs Sales Represenative Essay

1272 words - 6 pages

Marketing Manager V. Sales Representative
There is a vast amount of majors one can study in college, and so many careers in those areas that one must only choose one of. It is like going into the ice cream shop and not knowing which flavor to choose since they all look so delicious. Yet, choosing a profession is very different, as one cannot just choose a job like they would a flavor of ice cream. One cannot have the Chunky Monkey today and the Cherry Garcia tomorrow, or else their life will be one Rocky Road. More thought must go into choosing the right career path; as one cannot flip flop back and forth, going from a doctor one minute to a fashion designer the next. Having narrowed the ...view middle of the document...

Marketing managers and sales representatives heavily use computers, therefore one must be tech-savvy in order to truly succeed in these careers. Some personality traits that align with these two careers are creativity, adept speaking skills, charisma, originality, strong inductive and deductive reasoning skills, outstanding communication with others, good problem-solving skills, friendly, and outgoing. Social interaction is an important part of being both a marketing manager and a sales representative. This is advantageous for those who do not like working at home or away from the actual company. These abilities will come in handy all throughout one’s high school, college, and real-world experience with business.
A marketing manager is one career that encompasses the skills previously mentioned. Marketing managers need to be adept speakers, active listeners, critical thinkers, comprehensive readers, first-rate decision makers, coordinators and have good judgment. They work with and need to know sales and marketing, math, customer service, economics, production, processing, and the English language (“Marketing Manager”). These sorts of topics are covered in many of the classes listed above. It is wise for someone pursuing a major or a career in business to take these classes before graduating. To be a marketing manager, one must be able to establish and maintain personal relationships, get reliable information, sell to and influence others, organize, plan, prioritize, think creatively, and make decisions (“Marketing Manager”). For business or marketing majors that like fashion and want to be involved in the fashion industry, although not directly working as models or fashion designers, a marketing manager would be a wise career choice since there are job opportunities in the fashion world for this career according to Peter Vogt, author of Career Opportunities in the Fashion Industry. The projected employment growth is estimated at seven to thirteen percent from 2008 to 2018 and the median salary was $110,000 annually in 2009 (“Marketing Manager”). Although young adults fresh out of college often will not begin in this career, it is something to strive for and to climb the career ladder for. A Bachelor’s degree in marketing or a closely related field is a must, and a Master’s in Business Administration is recommended for this position. Employers also want to see extensive experience in this field (Vogt, “Marketing” 183), which could begin with an internship or summer job prior to one’s senior year of high school. Clearly, for someone with all of these skills and a forte in math and business, a marketing manager would be a strong fit.
A sales representative is a very similar occupation to a marketing manager; however there are a few differences between the two. Along with the skills listed in the second paragraph, a sales representative must be persuasive and a strong negotiator, as well as be able to deal...

Other Essays Like Marketing vs Sales Represenative

Resensi Buku Essay

842 words - 4 pages Formula sukses dalam marketing untuk orang-orang non sales Judul buku Penulis Penerbit Cetakan Tebal buku Peresensi NIM : “Double Your Profit in 90 Days or less” With Magnetic Marketing Formula : Ben Abadi : Elex Media Komputindo : Percetakan PT Gramedia, 2011 : 114 halaman : Yosevine Haryoko : 2010.002.081 Buku ini berisi formula untuk sukses dalam marketing untuk orang-orang non sales yang tidak bisa berjualan dan tidak mau ditolak

Difference Between B2B And B2C Marketing

999 words - 4 pages businesses requirements in more detail and move the prospect through the sales cycle. Content is king for B2B marketing and white papers, newsletters, and coverage of your products and services by the media helps companies educate their prospects. The B2B Buyer vs. the B2C Buyer The business buyer is sophisticated, understands your product or service better than you do, and wants or needs to buy products or services to help their company stay profitable


1918 words - 8 pages Walmart vs Target Calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI) for both companies. Which company is performing better? Profit margin: Profit / sales Net marketing contribution: Gross Profit - marketing costs Marketing ROS: net marketing contribution / sales Marketing ROI: net marketing contribution / marketing costs

Kudler - Abstract

1735 words - 7 pages department has developed three marketing initiatives that will improve sales and profits as well as reduce costs. First, Kudler plans to increase revenue in each store by holding parties to show people how to prepare specialty foods. To increase customer participation at these parties, the customers will be entered into a contest that allows them to win high-ticket prizes (Kudler Virtual Organization, 2006). Introduce Frequent Shopping Program

marketing research

1572 words - 7 pages sources, such as: sales, customer satisfaction, complaints, advertising spend, previous promotional campaigns, previous research studies Now Traditionally Let me show you an example Still prevalent but now feeding the databases As marketing decision support systems creates an interactive system to assist in analysis of marketing issues through: modelling, trends, forecasts, statistical evaluation real-time reports and

Mikes Bikes

1831 words - 8 pages sales, so it stated. I began by advertising it heavily in the areas in which the marketing reports stated reached the target audience the most. I completely avoided the PR since it was stated to have little impact on sales for this specific product. I had also avoided Branding at first and wanted to focus more on the when I had multiple products on sale. I began to notice as I went that even though the share price was increasing, my sales and


921 words - 4 pages stand apart from your competition and who will want to take advantage of your offer. But do you know why customers will want to buy from you vs. the vast field of competitors out there? What benefits and features will you provide that your prospective customers will value most? The bottom line is that your product or service "bundle" should be unique and meet the needs and desires of your best prospects. 4. Define your marketing strategy and

A Review of Kingsford Charcoal's Marketing Approach

5041 words - 21 pages 1. EXECUTIVE SUMMARY This report critically reviews Kingsford Charcoal’s (Kingsford) approach to marketing. In this report, as a marketing consultant to Kingsford, Integral Bussi have recommended an improved marketing plan to add value to Kingsford’s present market share, sales and profitability. The recommended marketing plan is formulated using a five-step process: analysing the current situations, identifying the issues, defining the

Gillette Notes

707 words - 3 pages -Lesbian Market and WWE wrestling Price vs. Innovation 2007: Gillette acknowledged that product quality and efficient marketing are the core value propositions that set the pace for the success of Gillette`s product lines. 2008: Crisis made sales lower and Gillette raised price to overset production costs- Private-label disposable razors increase sales According to P&G Gillette hold 71 percent of global shaving market. Looking Towards

E-Marketing and E-Commerce Consultant

1032 words - 5 pages Amazon and Barnes and Noble and other online companies have hurt their business. You have been hired by the owners to help craft an e-marketing strategy to improve their local sales and introduce the ability to sell their books online. You will be asked to write a 5 page (2,500 words minimum) business report outlining your strategies to increase their presence online and improve their online advertising and create the ability to sell books to

Adidas Case Study

989 words - 4 pages marketing in our hand” On the other side, the main target group has the characteristic that they like to be in control position. Therefore, the term may somehow affect the customers positively. Question 3. What is your understanding of consumer behavior related to mobile marketing in the USA vs. in Europe? There are some main differences of consumer behaviors related to mobile marketing between the U.S and Europe. Firstly, culture is always on

Related Papers

Business Marketing Vs. Consumer Marketing Essay

528 words - 3 pages Sheree M. Johnson II January 29, 2012 BUS 367 Business to Business Marketing Business Marketing vs. Consumer Marketing Business Marketing vs. Consumer Marketing Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications. Dwyer and Tanner (2006) note that business marketing generally entails shorter and more direct

Syllabus Of Sales Distribution Management With Detail Explanation About The Theories

776 words - 4 pages Sales and Distribution Management Program Credit Course Code : PGPM : 3 : SL MM 606 Class of Sessions : 2012 : 30 Objective To make the student aware of issues related to sales force management focusing on ―selling‖ as a tool of Marketing Communication. The study of Channel Management offers an appreciation of logistics of information and goods, and exposes students to the types of systems required to optimize organizational efficiency

B2 B Vs. B2 C Essay

1198 words - 5 pages B2B vs. B2C For more than a decade usage of the Internet has increased exponentially changing the way companies interact with their customers. According to Ralph Oliva (2007, p.1), “Forecasters expect domestic B2B purchases will continue to total trillions of dollars annually.” He goes on to say that in 2004, “domestic B2B online sales totaled $2.7 trillion” while online retail sales in 2004 reached $184 billion. This increase has

Assignment 6.3

654 words - 3 pages Jones International University Case Study — Groupon vs. LivingSocial: Coupon Wars Assignment 6.3 Instructor Terry Miller BBA304 Marketing Management By Daniel Rhodes Kabul, Afghanistan July 12, 2014 Groupon vs. LivingSocial: Coupon Wars After reviewing our course material this week and reviewing the case study, I believe LivingSocial is using the Sales-Oriented Pricing Objectives approach. With this approach