Mazda Corporation Marketing Overview Essay

2409 words - 10 pages

Introduction
A respectable website states that “There are affordable cars, and then there are cars that offer thrilling performance. Rarely do the two ever converge, but Japanese automaker Mazda has made it a tradition of coming up with vehicles that combine both of these eminently desirable traits” (Mazda Reviews - Mazda Cars). It is not surprising that year 2013 marked yet another milestone in the Mazda Motor Corporation’s success: the company announced and launched a brand new advertising campaign, “Game Changers”. It was the biggest campaign launch in 13 years since the introduction of the “Zoom Zoom” concept. The new campaign featured “sports and historical figures who have ‘changed ...view middle of the document...

2). Thus, the 2014 Mazda3 was conceived as a product that could not only withstand pressure put up by such competitors like Honda Civic, Toyota Corolla and Nissan Sentra, but also perform well and fight for a decent chunk of the market share. The new fun-to-drive sedan with its “simple, clear, not distracting” looks and features and impressive performance capabilities is projected to have to good sales and keep a high resale value (The 2014 Mazda3: Who Knew There Are Machining Centers Involved?, 2013, p.2).
This paper will provide an in-depth overview of the Mazda Motor Corporation as well as the 2014 Mazda3 compact sedan and the SWOT analysis. It will examine competitors, marketing and industry trends, and marketing mix and metrics.
2014 Mazda 3 Product description
The 2014 Mazda 3 is an all new and redesigned compact sedan that is developed and produced for “those individuals who stay young, have a good capability to express themselves, are always passionate and are self-confident in their choices” (Mazda, 2014). It is an important part of the Mazda Motor Corporation’s success since it makes up for 30 percent of the company’s sales around the world and 40 percent of its sales in the United States (Gary, 2013, p.1). Indeed, the fully revamped sedan has a lot to offer to the consumers: be it a fuel economy, “Mazda3 also offers an EPA-estimated highway fuel economy of up to 41 mpg, one of the best in the segment”, cutting-edge technology innovations or safety ratings (“Mazda Earns Multiple,” 2014). The all new 2014 Mazda 3 received a “Top Safety Pick+” award from the Insurance Institute for Highway Safety (IIHS) (“Mazda Receives Multiple 'Top Safety,” 2013). Considering the fact that only 22 vehicles received such a distinction, it is safe to assume that the 2014 Mazda 3 is not just another ordinary mass produced vehicle, but rather a sophisticated machine that was designed to deliver the top notch safety solutions to its customers (“Mazda Receives Multiple 'Top Safety,” 2013). Superior quality of materials, unexpected standard features for its class and a taste of luxury, supported by the patented SKYACTIV technology, for under $20,000 raised the 2014 Mazda 3 to the top of the Best New Car Under $20,000 list (“Mazda Earns Multiple,” 2014). All of the above indicates that the Japanese car manufacturer has stepped up its game to produce a one of a kind compact sedan that is equipped to withstand pressure caused by such competitors in its class such as Toyota Corolla and Honda Civic. To compete with such giants of the car manufacturing industry, Mazda Motor Company had to offer what is valued the most: reliability, and they did just that: the 2014 Mazda 3 was presented with the “5 Year Cost to Own” award among the non-luxury cars (“Kelley Blue Book Names,” 2014). To a customer, such recognition means low projected ownership costs and a piece of mind.
In mid 1990’s the Mazda Motor Corporation failed while attempting an expansion in to the...

Other Essays Like Mazda Corporation Marketing Overview

2015 Market Research Report on Global Acrylonitrile Industry

1756 words - 8 pages global Acrylonitrile industry. Here, we express our thanks for the support and assistance from Acrylonitrile industry chain related technical experts and marketing engineers during research team’s survey and interviews. To read the whole report,please click http://qyresearchglobal.com/shop/2015-market-research-report-on-global-acrylonitrile-industry-2 Table of Contents Chapter One Acrylonitrile Industry Overview 1.1 Acrylonitrile

Manegment Essay

3952 words - 16 pages . Overview of the organization:- i. Introduction:- Fair Supplies Corporation is Services Company which was incorporated in 1992 and since then it is proud to be amongst the leading and best performing pharmaceutical distributers in the widespread Faisalabad region. The founder of the company is Sheikh Aftab Ellahi, who has a rich experience of over 30 years in this field. Vision of the Fair Supplies Corporation As a leading and best

Global Automotive Windshield Washer Pump Industry Market Research Report 2015

591 words - 3 pages Report Summary The Global Automotive Windshield Washer Pump Industry Report 2015 is a professional and in-depth study on the current state of the Automotive Windshield Washer Pump industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Automotive Windshield Washer Pump market analysis is provided for the international markets including development

International Electroplated Diamond Wire Market Technology Review & Forecasts to 2020

599 words - 3 pages Noritake 7.7 Nanjing Sanchao Diamond Tool 7.8 Schmid 7.9 Sunnywell 7.10 DazziniMacchine 7.11 Wuxi Demao Chemical Technology Co., Ltd 7.12 Strauss & Co 7.13 MTI Corporation 7.14 Diaquip 7.15 Wannol 7.16 Concut 7.17 TiangongJixieZhizao 7.17.4 Contact Information Chapter Eight Up and Down Stream Industry Analysis  Chapter Nine Electroplated Diamond Wire Marketing Channels Analysis Chapter Ten 2015-2020 Electroplated Diamond Wire

2015 Market Research Report on Global Acetone Industry

1433 words - 6 pages thanks for the support and assistance from Acetone industry chain related technical experts and marketing engineers during research team’s survey and interviews. To read the whole report,please click http://qyresearchglobal.com/shop/2015-market-research-report-on-global-acetone-industry-3 Table of Contents Chapter One Acetone Industry Overview 1.1 Acetone Definition 1.1.1 Acetone Definition 1.1.2 Product Specifications 1.2

Marketing

2005 words - 9 pages [identify the legal form of your company, such as LLC, S-Corporation, C-Corporation, Partnership, and Single Proprietorship]. Our principal offices are located at [list primary address as well as any other facilities) 4 III. SETTING YOUR MARKETING OBJECTIVES Marketing Objectives Defined: Marketing objectives identify the desired results or targets to be achieved by the marketing plan within a

The Business Report of the Australian Major Footwear Retailer-Ugg

2705 words - 11 pages The Australian UGG Company Major Assignment The business report of the Australian major footwear retailer-UGG Name: Youyou Lu(21968780) Tutor: Manessoonthorn Chadinee Tutorial time: Friday, 11:30 am-2:30 pm Course name: MCD2050 Marketing 1 Due Date: 14/12/2009 Table of content 1.0. Executive summary 4 2.0. Introduction 5 2.1. Background of UGG Company 5 2.2. Assumptions and limitations 5 3.0. Overview of

Pressure Relief Devices Market to 2019

644 words - 3 pages leading technologies of key players: Hill-Rom Holdings, ArjoHuntleigh, Invacare Corporation, Paramount Bed Co. Ltd, Talley Group Limited and Stryker Corporation    Information on reimbursement trends and market access for key countries   Reasons To Buy Develop business strategies by understanding the trends and developments driving the global pressure relief devices market Design and enhance your product development, marketing, and

Identify The Main Barrier To SanDisk’S Marketing Planning

1381 words - 6 pages departments and each of departments must have a head. Currently, market is changing, so every company should have their own back up plans.Control is the final step that helps the company have an overview and make sure they have to achieve their goals. Moreover, this step helps them to see all of the problems and they can find the suitable solutions to solve.1.2 Evaluate the benefits and costs of a marketing orientation for a selected

Marketing Plan Phase 1

1433 words - 6 pages their visit. The plan will be to direct customers to the ability to customize a product that no one other than them will have. It is a shoe that was made by the customer, designed by the customer in order to achieve the customers goals in fitness, style, and comfort. The Nike Corporation may be able to establish itself in a new innovative market by allowing the consumer to customize and personalize their own shoes. Based on the company overview, product description, marketing, and analytical approach described above; Nike may be likely to capitalize on the new market. Success will be based on the strength of the marketing plan and execution of that plan.

Global Food Stabilizer Industry Report 2015

1316 words - 6 pages The Global Food Stabilizer Industry Report 2015 is a professional and in-depth study on the current state of the Food Stabilizer industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Food Stabilizer market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development

Related Papers

Automotive Industry Analysis A Comparison Between The Big Three And New Six

4189 words - 17 pages techniques during early 1910s. The Japanese soon followed by offering lean production techniques in the 1970s. Riding high on economical revival in many developing countries in Asia and Europe, the industry’s global output touched 79,9 million vehicles in 2011. But with a downward slide in market share, the Big Three, Ford Motor Company (Ford), General Motors Corporation (GM) and DaimlerChrysler (DC), was fast losing their dominant position to

This Is Just A Te St To See If The System Works

1001 words - 5 pages specific project only, or a continuing business relationship such as the Sony Ericsson joint venture. This is in contrast to a strategic alliance, which involves no equity stake by the participants, and is a much less rigid arrangement. The phrase generally refers to the purpose of the entity and not to a type of entity. Therefore, a joint venture may be a corporation, limited liability company, partnership or other legal structure, depending

2015 Market Research Report On Global Hard Alloy Industry

1094 words - 5 pages application and industry chain overview; Hard alloy industry policy and plan, Hard alloy product specification, manufacturing process, cost structure etc. Then we deeply analyzed the world’s main region market conditions that including the product price, profit, capacity, production, capacity utilization, supply, demand and industry growth rate etc. In the end, the report introduced Hard alloy new project SWOT analysis, investment feasibility

Gfhdhdfhd Essay

976 words - 4 pages measure is part of a longer chain of cause and effect, and all of the measures eventually lead to outcomes (read on and this will become clearer). So the scorecard is 'balanced' in that outcomes are in balance with each other. The benefit of the scorecard is that is overcomes short-term quick fixes, and gives the strategic marketing manager a straightforward overview of the organisation. In fact, a scorecard should ideally fit onto a single